write an article? /? Zhang linyu

editor? /? Liu Baohua

design? /? Du? Kay

title map? /? Lee? Yue

Many people mentioned Tesla's insomnia the night before, and they would go to a WeChat group called "Programmer Tesla" to chat in the middle of the night. Or watch videos on the Tik Tok of "Programmers Talking about Tesla", which are all about Tesla's hot spots and car videos. Watching, the mood is calm, just like fans are satisfied by Weibo who loves beans. This night, I won't have too much trouble.

The WeChat group named "Tesla the Programmer" and the Tik Tok ship named "Tesla the Programmer Chatting" both belonged to Gao Lei after 198s. At present, his Tik Tok has 324,9 fans and 26 WeChat groups, and the total number of people from these two channels is 337,9.

There is only one topic they are keen on, and that is Tesla.

this one from Gao Lei? Model? 3 High-performance version, was not present when the color was changed, and was chosen pink by friends

Gao Lei ordered Model in 216? 3 high-performance version, two years later, in 218, it cost 56, yuan to lift the car. He once broadcast live on Tik Tok for three days, showing how his code controls Model. Yes, I sucked tens of thousands of powder every day for those three days.

After that, he drove his own Tesla from Beijing to Chongqing to test the charging and driving conditions of the car, recorded the video and put it on the Tik Tok. These two things made him famous in the Tesla circle.

two years ago, when he picked up the car, he stabbed his arm with Tesla's T-shaped logo.

in July last year, he was resigned from the company, and then he was the vice president of the project, mainly responsible for technical development. After that, he started a business, groped for a period of time, and chose to do business related to Tesla's peripheral products and services. His mission for his company is to "promote the transformation of travel energy", which is similar to Musk's "accelerating the transformation of the world to sustainable energy". This is also a tribute and support for idols.

Because Tesla's official APP is not easy to use, slow and the design is not in line with the habits of Chinese people, he decided to develop an APP called Texingneng, which iterates every two weeks. Recently, he wants to do the charging business and become the main business of the company.

At present, in the market, in addition to Texing developed in Gao Lei, there is another APP called Xiaote, which is based on peripheral and service products developed by Tesla users. Their users are all Tesla owners at present, and they all provide similar products and services. However, Xiaote's users are larger than Tee's, and the team number is large, and the overall content is rich. "Our main difference is that I don't have a community, and I want to be a functional APP," Gao Lei said.

TEPCON also has two partners: Shi Yuling and Ma Yue. The three people have different division of labor. Gao Lei is responsible for technology development and traffic of all platforms, Shi Yanling is mainly responsible for operation, promotion and customer maintenance, and Ma Yue himself has a wired store, and he receives and expands offline business.

live broadcast with goods, with a daily income of over 1, yuan?

Before starting a business, Gao Lei had a certain popularity on the Internet. A few years ago, after work, he opened an account FMiT in Himalaya, specializing in unpacking testing of digital products, which attracted 3, fans.

At present, he has two traffic channels, one is WeChat group, and the other is Tik Tok. Because of the live broadcast in Tik Tok, the average daily fan growth rate exceeds that of WeChat group.

the core product currently developed in Gao Lei is the special APP, which is different from Tesla? APP is close, basically serving Tesla owners, such as car control, entertainment and charging, but it has more special functions than Tesla officials, and it is more user-friendly to use, and there are more scenes, such as closing the window and changing colors. This APP is currently downloaded by 2 people every day, and a quarter of them are real Tesla owners, that is, 5 people.

"Many people are going to buy Tesla, they download it in advance, and so are the waiting parties"? Shi Yuling said. This APP is actually very targeted. If you are not the owner and have no account, you can't use it. This is different from Xiao Te. Even if you are not the owner, you can stroll around and see what people in the community are talking about. That's what Gao Lei said. There is no community in his APP.

At present, the number of users of the special bank is about 15,, which is nationwide. "The real owners are about 1, people," Gao Lei said. At present, this number is still increasing.

at present, there are two channels for realizing the company. One is Tesla peripheral products and insurance agency business done by Gao Lei team. He and Shi Yuling live broadcast the goods in Tik Tok, and at the same time, in order to suck powder, they increased the frequency of live broadcast from once a week to once a day.

Before the National Day, the staff in Tik Tok encouraged them to bring goods live. So from September 26th to today, they broadcast live for at least 2 hours from 5pm every day, selling goods and answering questions from Tesla fans. These days, the effect of live broadcast with goods far exceeds their expectations, and the daily revenue exceeds 1 thousand yuan. This income has already made them ponder to sell goods on other live broadcast platforms.

At present, the company has been established for one year, and all three partners have not been paid. The monthly operating cost of the company is mainly the salary of employees, with an average of 6,-7, yuan per month, and it is about 7,-8, yuan a year, and their peripheral products and insurance business can cover 8% of the cost.

Charging becomes a new profit point

The second channel to realize cash is charging, which is a new business.

because of Tesla's open interface, special users can find all the information of Tesla charging piles. This also means that they can be an online platform for charging pile suppliers and provide online entrance services for operators with charging piles but no platform. Later, they felt that they could also take low prices from suppliers and set their own prices, and the user's payment entrance was placed on the special line.

Before the National Day, Gao Lei and Shi Yuling had finished talking about cooperation with Didi's Xiaoju Energy, and the other party agreed to open the interface to the special line, and the payment end was on the special line. Both parties have signed the contract, and the function is currently under development.

the negotiation process with TELECOM was not very smooth. Because of their small size, Gao Lei called to propose cooperation in several steps. The first step is to allow access to their charging pile information. Although it can be found through NavInfo, the data of NavInfo is not real-time, such as whether the charging pile is busy. Fast charging or slow charging ... These specific information are not available.

I also want to use Gao Lei's Tik Tok channel to promote myself. They are actually more interested in the charging habits of Tesla owners, because Tesla owners represent the high-end users of new energy vehicles, and they want to know the charging preferences and behaviors of these owners to improve their service system. This is why they are willing to cooperate with Tektronix. ?

"A large part of the users of TEL or State Grid are actually taxi drivers and taxi drivers, and there are individuals who use it at home or in the community. Many Tesla owners don't know how good the technology of TEL is or the level of charging piles. They have no idea at all. Therefore, special calls or State Grid also want to find traffic portals to promote this group. " Gao Lei said.

In addition, Gao Lei has developed the evaluation system function of charging piles. "This evaluation system is truly pure and objective, because one of the qualities of charging piles is the charging speed, and the charging speed is real in special performance."

after the cooperation with xiaoju energy, Gao Lei expects to increase its net income by 2, yuan per month, which is based on the assumption that 1% of users of TEPCO will use this service.

how to increase traffic in the future?

Gao Lei said that their plan is to achieve 1, Tesla owners next year.

how to attract new car owners? This is also the question that Gao Lei's team thinks about every day. They are thinking about the possibility of other channels besides Tik Tok's good increasing quantity.

Gao Lei's plan is to hire people to go to the national Tesla overcharging stations in the future, because Tesla's overcharging stations are fixed and the number is limited. ?

Tesla models will be overcharged for about 4 minutes at a time, and then the system will charge an overtime fee of one minute 6 yuan. This staff member can take orders on the App and free the owner to do other things. After the electricity is fully charged, the specially capable staff will drive out the charging parking space.

the staff members can directly sell the special work clothes to the new owners by wearing customized special work clothes.

"This person has two functions: to pay according to the number of parking times per day, and to let others install our application in that place." Gao Lei said.

"In this way, we can make ends meet. The greater significance of this matter is that our users and income can be kept in direct proportion. Because at present, we don't sell things in the APP, because the function is not very mature. We are selling goods with Tik Tok in the group now. The quality of APP traffic is not directly related to our revenue. "

Gao Lei is a science and engineering man, but he is instinctively sensitive to the needs of customers. Before he was 1 years old, he was obsessed with technology products.

He is from Baoding, born in an ordinary working family, and Musk seems to be one of his spiritual leaders. "Tesla is an entrepreneurial symbol. It is the spirit of dare to subvert, innovate constantly, and dare to let enterprises linger on the death line. This is his understanding of Musk and Tesla, and it is also the text he wrote on his Twitter in 217.

At the beginning of this year, Musk visited Shanghai. He drove a Tesla for two days, all the way from Beijing to Shanghai, and met his idol with many fans.

This article comes from the author of Chejia, car home, and does not represent car home's standpoint.