? A professor of Beijing Normal University commented on Guiguzi: it pays attention to practical methods, has a complete leadership system and is resourceful, and can be called "the first wonderful book in China". It is based on strategy, and it is also the first book in the history of China to explore persuasion, suggestion, negotiation, negotiation and general communication skills on the basis of fully exploring people's psychological characteristics and laws of psychological activities. It teaches many political struggles, the most important of which is the skills of courtship, controlling the monarch, making friends and controlling others. "Intelligence is unknown to people, but people can do nothing", which is the essence of Guiguzi.

In today's increasingly competitive society, both competitors and partners are constantly competing to find ways to win and strengthen themselves. Whether a country's diplomatic tactics are appropriate or not is related to the life and death of the country; Whether a person's business negotiation and competitive strategy are appropriate or not is related to the success or failure of enterprise management; A person's behavior in the workplace is related to his promotion or stay; Even in people's daily life, how a person's speech skills are related to whether this person is decent or not, and even to his life and death. In this context, Guiguzi melts the past into the present, and the practical significance of making the past serve the present is undoubtedly revealed.

Here are a few words that I think are the most classic:

Those who go will take it, and those who go will take it.

From guiguzi, chapter 10. If you want to get rid of him, you must accommodate him and seize the opportunity to get rid of him when the conditions are ripe.

Appearance, neither beautiful nor evil, so I am grateful.

From guiguzi, chapter 10. Observe a person, don't like good, don't be picky about evil. He is a sentimental person and can entrust confidential affairs to him.

Things are impermanent and expensive, and there is no constant teacher.

From guiguzi, hehe. There is nothing noble forever in the world, and there is no eternal teacher to do things. Everything in the world is changing, and people's understanding is also changing.

The sage's way is yin, and the fool's way is yang.

From guiguzi, chapter 10. Sages use the principle of strategy without publicity, fools use the principle of strategy without publicity.