This cannot be generalized and is affected by many factors. Let’s look at the success stories first.

Man Coffee:

“There are more than 60 stores in two years. The expansion speed is amazing for a new brand. When it comes to profits, Man Coffee President Xin Zixiang revealed that there are more than 60 stores. There are 36 stores in the store that are profitable, and each store has an initial investment of about 2 million."

Carving Time:

"In 1996, Zhuangzi spent more than a dozen of his family's money. We invested 10,000 yuan in capital and rented a small house in the alley of Chengfu Road, which is adjacent to a university and has a rich cultural atmosphere. There is a cafe in the front, a kitchen in the middle, and a residence in the back. I moved the family’s book collection here and hired three people to adjust it. Coffee and cashier, a cafe with less than 10 tables was opened.

In 2002, the cost of opening a store also skyrocketed, reaching more than 900,000 yuan for the Wudaokou store and the Lidu store. ”< /p>

Before opening a store, consider the following six aspects clearly to maximize your chances of making a profit.

1. Positioning - first decide on the business model and then consider the style

Will the store only sell coffee, or "coffee + pastries" or "coffee + pastries + light meals"? In addition, is it a single store operation, or a complex coffee shop that forms an alliance with other industries (for example, it is operated together with a bookstore)? This is all something you need to think through from the beginning.

2. Financial Planning - Flexible Design and Decoration

In terms of coffee shop capital planning, the following expenses must be included:

1. Wealth-generating equipment

2. Hardware equipment

3. Utensils

4. Design and decoration

5. Rent (first month’s rent + 3 months’ rent) Deposit = 4 months’ rent)

6. Raw materials

7. Personnel expenses (such as salary of time staff)

8. Miscellaneous expenses (water and electricity expenses)

9. At least a reserve fund (rent + raw materials + personnel expenses + miscellaneous expenses) that can maintain the cafe's deficit operation for 5 months × 5

Among them, the decoration budget is the most likely to get out of control and is flexible. It is very large and should be adapted to local conditions. If you have no experience, the investment should not be too large. It is recommended to find an experienced designer to make a plan.

3. Professionalism - If the technology is not in place, there is no need to discuss anything

The quality of coffee beans and the technology of making coffee are the key to determining the return rate of customers.

4. Location - no need to be superstitious about prime locations

The crowd does not equal the money tide. It is recommended that entrepreneurs spend at least a week observing the local crowd attributes and consumption patterns when choosing a location. . Each location has a different way of working and resting, and the times when crowds gather are also different. If the cafe is open in an office area, the most important business hours are from Monday to Friday at noon, and you can take advantage of Sunday to rest; conversely, if it is in an office area, Opening a store in an entertainment district or a shopping district and taking weekend breaks is obviously a financial problem.

5. Cost control-how much does a cup of coffee cost?

Usually 15 to 20 grams of coffee beans are used to make a cup of coffee. One pound of coffee can usually make 25 to 30 cups of coffee. The creamer (or milk) and sugar required for a cup of coffee cost about It costs between 1 yuan and also includes paper cups, facial tissue, stir sticks and other materials. Based on this calculation, the raw material cost of a cup of coffee is roughly between 2 and 4 yuan. In addition, don’t forget to add costs such as rent, water and electricity, personnel, equipment depreciation, etc., plus a certain percentage of profit to get the price of a cup of coffee.

6. Customer training - building reputation over time

Opening a cafe is like chasing a girlfriend, it takes time to brew. A few years ago, the profits from opening a coffee shop were quite good. However, with the increasing number of competitors and the strong intervention of chain coffee shops, it has become increasingly difficult to open a dream coffee shop with your own style. Any conscientious coffee supplier will warn entrepreneurs not to get rich overnight by opening a coffee shop.

In fact, I personally feel that it is more important to make more friends with coffee shop owners, so that you can get first-hand answers to various risks and opportunities:)