Musical.ly has more than 20 million active users every day in the world, including more than 6 million active users in North America.
As a short video social product focusing on young users, more than 90% of users of Musical.ly are under 2 1. In the past two years, a large number of young celebrities have appeared in musicals.
"Today's headlines are dedicated to using artificial intelligence technology to build an information distribution platform that knows you best in the world," Liu Zhen said. "We hope that technology can serve more people, and China companies should exert greater influence in a wider range of fields."
Tik Tok, a dating software owned by Today's Headline, is a short video product focusing on young people in first-and second-tier cities in China, 85% of whom are under the age of 24, and the celebrities and users in the software are basically post-90s and post-00s. It is very similar to the age of the user group of Musical.ly
Tik Tok was launched in September, 2065438+06, and it has been sharpening its knife until after the Spring Festival of 20 17. It may feel that it has been connected and the resources are under heavy pressure. In the past six months, the number of users and popularity of Tik Tok began to rise. In March and May of 20 17, the average daily video broadcast volume of Tik Tok exceeded 1 billion, and in August it exceeded1billion, with excellent products. Tik Tok quickly became a headline strategic product. Tik Tok also contacted the family guild of the live broadcast platform, imported the headline KOL and star resources from the United States in batches, and spread them by fans with KOL as the core. Although the combination of entertainment attributes and entertainment IP has not been done yet, it is relatively easy to follow up. The technical support of today's headlines and the successful development of Tik Tok in the domestic market are the most important factors to promote this acquisition and cooperation.