Yes Admittedly, the increase of scrolling between live broadcast rooms will make Tik Tok algorithm determine that the live broadcast room is good, thus increasing the push traffic. The scrolling in the live broadcast room is the scrolling of user messages in the live broadcast comment area. The user comment area in the live broadcast room is very lively, which can also promote the brand promotion of merchants. The anchor can arouse users' interest by promoting brands and products, and then interact with the anchor through comments. The anchor can give timely feedback, which can help users deepen their impression of goods and brands and promote the generation of orders.