In today's social life, business plans are used more and more frequently. By making a business plan, writing down the pros and cons and examining them one by one, we can have a clearer understanding of the project. What kind of business plan is effective? The following is a collection of short video business plans from the media, hoping to help everyone.
Since the media short video business plan 1 1, background
There are still many sub-sectors in the Internet finance industry that can be cut in and innovated. Last year, I thought about transformation and cut into the tourism finance industry. Later, for other reasons, I extracted some business plans written before and shared them with you.
After nearly two years of rapid development, the industry has spawned a large number of P2P platforms, but the concentration of the industry is getting higher and higher, gradually forming a national and regional oligarchy, and the competition in the whole industry is gradually becoming fierce, but also full of opportunities. The customer acquisition cost of the whole industry has also been pushed to a very high level. At present, the cost of acquiring an investment user in the industry has exceeded 3,000, while the per capita investment amount is only 30,000 to 50,000, not counting the loss of users. Therefore, if we want to get 1 10,000 effective investment users, the marketing cost will exceed 30 million, which has not taken into account some additional expenses such as personnel cost and rent.
The difficulty in getting customers in the industry is actually the result of blind imitation and over-marketing. We take cooperation with travel agencies as a starting point, give credit to travel agencies, and locate this group that pursues freedom and happiness after 1980s and 1990s. On the one hand, we will stage tourism consumption finance, on the other hand, we will manage their money and make a travel fund. Save them money and facilitate their travel. At the same time, the late development of app, cut into tourism socialization, design high-end routes, and tailor-made tourist routes for users.
Second, the industry analysis
At present, the number of users in the entire p2p industry is nearly 2 million, and the number of Internet financial users has exceeded 654.38 billion. According to iResearch statistics, more than 90% of Internet finance users are post-70s, post-80s and post-90s, and these people not only have the habit of Internet finance, but more than 60% of them are parents for the first time, because when the competition in the Internet finance industry is becoming increasingly fierce, the industry is not lacking in innovation. Similar to the baby wallet positioned as a new father and a new mother, it is positioned as the handy savings of Jiufu, a moonlight family, and a worker's treasure of noah wealth, a senior white-collar worker and a middle class.
Baby wallet is specially designed for new parents who have Internet financial habits. Its positioning is the emotional marketing of parents who love their children. After being online for one month, it quickly gained more than 65438+ 10,000 registered users. There is not too much marketing promotion, just relying on friends' recommendation and viral marketing. When they quickly accumulate users, they can cut into the maternal and child e-commerce market in the future.
At present, the existing 1 100 million internet financial users are also the main users of the tourism market. According to statistics, more than 70% of the post-80s and post-90s travel more than once a year, while the domestic tourism market has an existing market share of nearly 3 trillion. More than 50% of post-80s and post-90s consumers travel more than twice a year. These users have a good credit environment and a certain repayment ability and willingness, including the current Tuniu. Including Huaxia Bank, Shanghai Pudong Development Bank has also begun to cut into travel agencies and cooperate with some large domestic ota companies to provide credit to its users.
At present, the market development of China's consumer finance is less than 30%, far below the level of Europe and the United States. Now, a large number of real estate companies, e-commerce companies and banks are already laying out and carefully reclaiming this blue ocean. According to the statistics of iResearch, the domestic consumer finance market will reach 27 trillion in 20 17 years. Tourism consumption finance will occupy a relatively large market share.
Third, our development direction.
Different from other Internet financial platforms that focus on tourism segmentation, a considerable number of Internet financial users, who are also tourists, cut into the tourism industry in stages through tourism consumption, increasing extra income for a large number of travel agencies, expanding the market and increasing profit points. At the same time, managing wealth and assets for tourism users can make their wealth appreciate, which can facilitate their next trip. However, our platform is only an intermediary. Later, high-end tourist routes were developed to customize services for tourists.
In the later stage of the platform, an app will be developed, and functions such as making friends socially and applying for a travel agent by self-recommendation will be added. Through social ways and time sharing, it greatly increases the interest of travel, at the same time increases the brand of the company, increases the viscosity and usage frequency of customers, and precipitates a lot of content.
China tourism has experienced self-help tour and group tour. At present, the public has reached a certain level of affluence, so they are more in pursuit of spiritual experience, high-end tourism, vacation and leisure, and even such travel agencies. Relaxed and lively travel mode will be the mainstream in the future.
We plan to achieve a turnover of over 65438+ 1000 billion yuan within one year. Based on an average of 5,000 transactions, we need to achieve more than 200,000 transactions. In the early stage, we mainly cooperated with travel agencies, so it is easy to expand the scale. In the later stage, in addition to the phased products of tourism consumption, financial products can also be designed for the arrears of travel agencies and hotels, which can better penetrate into the tourism industry.
Fourth, the company planning
In the early stage, the company mainly developed mobile phone WeChat, cooperated with travel agencies, designed financial products and set up a marketing team. At present, the mobile Internet has become a trend, and mobile phones connect people with various consumption scenarios. Through the cut-in of mobile WeChat, we can get traffic and users through product innovation and new media marketing, and connect all travel agencies through this product. The initial plan of the team is 8- 10 people, including business personnel negotiating with travel agencies, new media operation, customer service, financial product design, risk control personnel, art technicians, etc.
Verb (abbreviation for verb) Proportion of each business segment
In the later stage, we will design high-end tourist routes, increase new profits by organizing tours and other all-round services, and develop an app with the functions of tourism socialization and community sharing, and encourage users to be active through the points system and tourist coins. The accumulated travel money can be exchanged for some outdoor products and even rewarded for free travel. Through the sharing of words, pictures and travel diaries, there is a lot of content in the platform, which can be spread and marketed through WeChat and self-media.
It is planned to realize the turnover of 1 100 million yuan within the year. At the same time, it has 10-20 self-designed exclusive tourist routes, with more than 1000 trips and more than 654,380+million users. At the same time, venture capital will be introduced for the A round. Then expand the market, including setting up its own risk control team, collection team, marketing and brand, and cooperating with tourism real estate companies to design holiday tours and other products. I hope to keep the balance of payments within one year and occupy a certain market share. And can continue to make profits.
Analysis of profitability of intransitive verbs
According to our planned transaction volume of 65.438+0 billion and 4% interest margin, the gross profit we can get from travel agencies can reach 4 million, and the customized route is calculated at 6,000 yuan per person, with a gross profit margin of 654.38+05%. The gross profit is nearly 900,000. It is conservatively estimated that the income can reach 500-100000 within one year. According to the calculation of 10PE, venture capital was introduced in round A, and the company's valuation exceeded 100 million.
If capital is introduced in the later stage, it will accelerate the introduction and development, expand business, especially get through travel agencies all over the country. Different from Tuniu, we started as a tourist consumer finance, and later we can integrate lines to provide value-added services. According to the forecast, we can break even within one year. Compared with domestic ota companies, we have a very clear profit model from the beginning, which can differentiate competition instead of falling into the strange circle of burning money to obtain users. The later business segment can also involve cooperation with hotels, tourism real estate, holidays and other projects to create additional value for users, but it is only an expectation for the time being, and the income-generating capacity is unpredictable.
At present, the penetration rate of domestic online travel companies to the tourism industry has not exceeded 10%, but it has exceeded 50% in European and American countries, and there is still much room for improvement. With the continuous improvement of domestic income level, outbound travel and high-end customized travel will break out in the future. Among them, the market share of tourism consumption finance, outdoor and holiday tourism will continue to increase. In the next decade, tourism will be a rapidly developing industry.
Since article 2 1 of the media short video business plan, the team consists of 3-5 people, each of whom operates 3-5 accounts at the same time, and each account is distributed on multiple platforms at the same time, and is responsible for collecting and sorting out relevant content, making clips and publishing content.
Second, the current resources of the target are only WeChat official account and Tik Tok, and it is going to operate on multiple platforms this year. Headlines, Tik Tok, Baijia, WeChat official accounts and Zhihu, if they have the energy, they will also operate the Mile Mile. Headline fan target is 654.38+00,000 fans, 100 brand is 200,000 fans, WeChat official account is 200,000 fans, Zhihu fans are 654.38+00,000 fans, and Billie Billie fans are 654.38+00,000 fans.
Third, the direction of creative content. The creative methods of content are mainly graphic and short video. Creative content is varied, but there must be a theme.
Fourth, update the headline number: keep 2-3 content updates every day, 3-5 micro-headlines every day, and 2-3 Wukong questions and answers every day. Short videos are synchronized with Tik Tok at least once a day. Live broadcast at least three times a week, 135 or other agreed time. Baijiahao: The content is mainly short videos, and the articles are synchronized from headline articles or official WeChat accounts. WeChat official account: keep updating at least twice a week. Zhihu: Two or three questions a day. The article is synchronized with the title.
Verb (abbreviation of verb) research summary and optimization In the process of operation, the best learning is imitation. Take one day every week to study some high-quality self-media authors, make a summary report, and conduct a comprehensive analysis and research from the aspects of operation, drainage and realization. Make up for your own shortcomings. Make a big analysis of your own operation data once a week, and make improvements and summaries at the same time. Make up for the deficiency. Keep reading for at least 2 hours every day, collect materials and social hotspots, and collect information to ensure that your knowledge system is constantly updated.
Sixth, the purpose of self-media operation is to realize cash, and the realization income is essential. Platform revenue, the platform issues revenue according to the play rate. The benefits of knowledge payment include the benefits of creating sales columns, paying circles, rewarding live broadcasts, turning fans into selling products, and project cooperation.
Seven. Stage planning for 2020
In the first stage, I am familiar with the operation rules of related platforms and learn the traffic recommendation algorithm of related platforms. Quickly register through various platforms and review the original author. Learn to participate in various online trainings invited by the platform. Learn from the operational analysis of other creators.
The second stage is self-creation, content output and persistence, and the habit formation of fans.
In the third stage, the scale of millions of fans began to take shape, and investment-related training, agency operation and various promotions were quickly realized.
This business plan is a trade secret, and the ownership belongs to [company or project name]. The contents and materials involved are limited to the use of investors of investment limited company. After receiving this proposal, you should reply within 7 working days to confirm whether the project is established and abide by the following provisions.
1, if returned intact.
2. Without the permission of [company or project name], hand it over to others;
3. All confidential information provided in this plan shall be regarded as confidential information of your company. The project investment and management contents involved in this business plan can be specifically negotiated.
Applicant/Company (signature):
Signature of project leader:
Date of application:
I. Summary
Second, the company/project introduction
1, company/project history
2. Company/Project Purpose
3. Organization and management (company/project location, organizational structure, personnel composition and management mode)
4. Historical performance of the company/project
5. External corporate relationship of the company/project.
Third, the management team
1. management team: information of key management personnel (general manager, leaders of important departments such as sales, production, R&D and finance, etc.). ), including important information such as name, position, gender, educational background, past performance, graduation institution, company shares or options held;
2. Management system and incentive mechanism: company/project organizational structure, business decision-making procedures, operation management mechanism and employee incentive system;
3. External support (consultancy relationship): the names of intermediary agencies such as legal consultants, investment consultants and accounting firms hired by the company/project;
4. Important shareholder information in the share capital of your company/project, including the name of the important shareholder, the number of shares held, the unit price of shares, the proportion of total shares, etc. If there are natural persons and shareholders, the background should be introduced in detail.
5. Board of Directors: briefly summarize the background and composition of your board of directors, and the resumes of board members.
Four. Products and services
This section mainly introduces the core products under the risk project, including:
1. List of all current products of the company/project and their applicable fields, briefly introducing the leading products;
2. Brief introduction of risk projects, including: product application field;
3. Research progress and realistic material basis of product pre-development, including:
At which stage of product development;
Product innovation and leading degree at home and abroad (provide relevant certification materials);
Equipment and conditions for research and development;
Degree of production line construction;
4. Market advantages of products, including:
Patented technology;
The cycle of product listing;
The influence of the product itself or the brand image of the supporting unit;
5. Has this product been supported by relevant national funds? There is no final acceptance, appraisal conclusion, awards, etc.
6. As far as risk projects are concerned, introduce the development resources and conditions in detail, including:
Guarantee of product development capability, including
1) financing
2) Development team: technical experts and co-developers.
3) Equipment site
4) government permission
5) Outsourcing unit
6) External technical experts and other resources;
7, after the funds are raised in place, the satisfaction of the above resources.
Technical source of verb (abbreviation of verb)
This part describes in detail the key technologies and related technologies on which the risk project products depend.
1, the main research fields and related technical achievements of your company/project in recent years;
2. The business flow chart of product development and production of risk projects, which should draw the specific workflow and business content of each stage from raw materials to pilot production to large-scale production;
3. Briefly introduce * * * technology, proprietary technology and related names (proprietary technology) used in product development and production, and indicate the key technologies in the above technologies (that is, technical bottlenecks that restrict other competitors);
4. Specifically describe the names of actual and potential domestic and foreign competitive units (scientific research institutions and manufacturers), and the development process and technical conditions of their products (or similar functional products); The differences between your company/project and competitors in technology and technology, as well as the differences in innovation, obvious advantages, leading degree and existence (supported by relevant literature), lead to the differences in product efficacy;
5. Patented technology
Acquisition of patented technology, scope of protection of patented technology and relevant supporting documents;
The relationship with other similar patented technologies at home and abroad, especially whether it may cause infringement;
6. Use of related technologies (relationship between technologies):
If other non-patented technologies used are owned, agreed or authorized by technology, especially the confirmation documents of relevant units and other * * * rights;
7. Introduction of the technical team of the risk project, including the education, specialty and working background of the technical director and key technical backbone.
Market analysis of intransitive verbs
1. What is the market demand of the whole industry?
2. Market segments of specific products, including answering the following questions:
What kind of customers do you have?
How many customers are there now and in the future?
Where are these customers located?
What are the obstacles for customers to accept products? What is the customer's purchase (use) standard?
What strategy are you going to take to make customers use and buy your products?
3. Market positioning and product price.
4. Sales channels, sales strategies and market plans
Seven, competition analysis
1. Analysis of major domestic competitors, including:
Name and geographical distribution of the opponent;
The research and development stage of similar functional products currently developed by it, or the sales situation of the products in the market; Analysis of possible threats to the products of this project in the future.
2. Compared with the product development and sales of major foreign competitors, the advantages or disadvantages of your company/project include:
Technological innovation, patent right, technical level and leading degree;
Product price and production cost;
Financial aspects;
Scale and turnover;
Marketing promotion strategy
Eight. Financial and cost analysis
1, financing demand (including equity capital and debt demand)
2, the use of funds plan
3. Forecast the product sales volume, income statement and balance sheet in the next three years, and provide the forecast basis.
Nine. Strategic analysis
1, company/project strategy formulation
2. Specific implementation steps of the company/project strategy
X. the core competitiveness of the company/project
XI。 Risk analysis
1, technology
2. Market
3. Policy
4. Management system
5. Others
Twelve. additional
1, company/project customer list (current and in contact)
2. The company/project needs information such as product introduction and media promotion.
The business plan mainly includes:
1. executive summary: it appears in front of the business plan, but at my suggestion, this part should be completed at the end.
2. Company/project brief introduction: including company/project history and startup plan.
3. Product service: Describe the particularity of your product or service and the target customers.
4. Strategy execution: You need to know your market, customers' needs, where customers are and how to get them.
5. Management team: describe the main team members.
6. Financial analysis: Make sure that this part truly reflects your current financial situation, including your cash position and profitability.
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