I haven’t done much research on the title, so I’ll just share my personal feelings here.

First, there should be keywords in the title.

There are two types of keywords.

The first type is the keywords formed by news hot spots. For example, the "Wandering Master" that appeared in the previous period is, I think, a hot word.

There is another type of keywords, which are pain point words, which people are more concerned about in their daily lives, such as housing prices, medical care, and divorce. These are problems that people have long wanted to solve but cannot.

Second, it is best to include numbers, place names, names of people, and names of things in the title.

Numbers are actually a real thing. Some numbers reach critical points and can easily attract people's attention.

Place names can at least attract the attention of people in certain places, especially the place names of some places, which may be hot place names these days.

Personal names are not the names of ordinary people, but the names of celebrities, such as stars.

Sometimes object names are also very useful. For example, in the case of a female Mercedes-Benz car owner in Xi'an in the previous period, a hot spot for the name "Mercedes-Benz" appeared.

Third, the title should be objective and subjective.

A title cannot only have an objective narrative, but also a subjective opinion. Objective facts should be concise and concise, preferably with certain images or details. Subjective opinions must be pertinent and not ambiguous.

Fourth, the title should be easy to understand and highlight the key points.

Although we can write a maximum of 30 words in the title, if there is only one sentence in 30 words, it will definitely not work. What to do? We just need to divide these 30 words into several parts, separated by different punctuation marks. In particular, we must pay attention to the fact that the title should not be too literary, too rigid or boring, nor too big, nor too grand. It should be small-minded, easy to understand, and reflect its interest and usefulness. sex.

The entire title is written around a key core to build a primary and secondary relationship between keywords and other words.

Fifth, the title should reflect its contradiction.

Between the keywords of the title and other words, it is best to build a contradictory relationship, that is, a differential relationship, to form a contrast. This may create an eye-catching effect.

I would like to state again in the future that the above is just my personal practical experience. Please read it and don’t take it seriously.