Japanese textiles are expensive, and ordinary fashion items cost 1 10,000 to 20,000 yen. Lolita is understandably low in production and expensive.

The starting salary of Japanese ordinary university graduates is above 200,000 ~ 250,000 yen, and the average family's annual income is 4 million ~ 7 million yen. They can also afford skirts under 10W, not to mention the Japanese's strange obsession with expensive things.