1973 Mobile Phone Hall | Digital Culture

The future development of mobile phone history

In-depth and good writing, comprehensive and detailed

There are not many mobile phone brands for women. What the public blurted out was Vito and Meitu. Broaden the scope, there are OPPO, TCL, Xiao Ai, candy and so on.

The founder of Vito Mobile Phone is He, 1968, from Gaohe Town, Huaining County, Anqing City, Anhui Province. He Mingshou, 19 years old, just graduated from high school. With the idea of making money to change his destiny, he borrowed money and went to Shenzhen to work hard.

Introduced by fellow villagers in Shenzhen, he began to sell small accessories such as pens and calculators, from Shenzhen to Henan and then from Henan to Anhui. By 1996, he had saved 65438+ ten thousand yuan.

He returned to his hometown with 654.38 million yuan, built a new house and set up a printing factory. Because of his inexperience, the factory made a general profit. Two years later, he gave the printing house to someone else.

Not satisfied with this, why go back to Shenzhen to continue selling small commodities such as pens and electronic watches?

In the course of business, He noticed the popular mobile phone and wanted to be a communication product agent, so he took the initiative to come to the door to find cooperation, but was rejected by the company. He stayed in front of Ming Shou Company for seven or eight days.

In desperation, the person in charge of the company recommended him to go to Beijing to find a company called Lenovo. He finally found out that Lenovo wanted to compete for the general agent in Guangxi, so he rented an office building in Nanning with all his savings, registered the company, and finally succeeded in obtaining the agency.

After several years of hard work, He Mingshou not only gained a firm foothold in Guangxi, but also won the general agent of Lenovo Hainan.

In 2006, He, a long-term agent, gradually found out the doorway of the mobile phone industry. At that time, mobile phones were all produced by OEM, and the technical difficulty was low. Why do you want to make your own mobile phone? So you set up Shenzhen Zhiyuan Technology in Shenzhen to make mobile phone products.

At that time, the most important thing in mobile phone production was the mobile phone license. He doesn't have a driver's license in Ming Shou, but Li Jing just got it. He Mingshou found Liu Lirong to co-produce the license. At the beginning, Zhiyuan has been acting as a distributor of Lijing, helping Lijing to sell mobile phones. Li Jing also released two Zhiyuan series mobile phones.

Gionee quickly became strong through Andy Lau's advertisements, and he was eager to try. At that time, there were two ways, one was to be a popular brand mobile phone and use a five-yard mobile phone to compete for the market, and the other was to take a segmentation field.

After argumentation with experts and market research, He Mingshou positioned the market in women's mobile phones and took a differentiated route.

In March 2009, Shenzhen Vito Zhiyuan Technology Co., Ltd. was established. In April, before Vito's mobile phone went on the market, it began to pave the way for advertising.

In 2008, the movie If You Are the One starring Shu Qi earned 325 million yuan at the box office, which set a new domestic box office record for China films, so He Mingshou signed a contract with Shu Qi to become the spokesperson of Victoria.

Later, it was named Hunan Satellite TV's family together with CCTV's my brother's name was Shun Liu.

In June 2009, DOOV brand mobile phone was officially released, which is the first mobile phone brand specially made for women in the world. Vito Teana S500, Jane Eyre S600 and Phoenix Dance S800 are three models.

Victoria's mobile phone has built-in four theme functions of "Love Beauty at Home". Most of the information is built-in free resources specially customized by Vito for women, such as Yi Paradise, my cloakroom, my stylist, beauty consultant and family nutritionist.

20 10, Vito became the main sponsor in If You Are the One 2, and the mobile phone used by Shu Qi in the movie was Vito Eye Shadow 5920.

Also named Hunan Satellite TV's Interactive Short Message Encyclopedia, Jiangsu Satellite TV's Happy Bloom, Happy Late Name, Life is a matter of life, if you are the one.

20 1 1, Vito successively named Let's Date by Hunan Satellite TV, Lianliankan by Zhejiang Satellite TV, Pretty Woman on the Travel Channel, Romantic Xia Feng by anhui tv, Grand View Garden in the Red Chamber, Victoria's Love Spreads the Joy of All Families, Love Will Win by Shandong Satellite TV and Love Will Win.

Victoria has grasped the characteristics of female consumers, catered to the viewing habits of female audiences, and sponsored TV dramas and programs of fashion, blind date and love with crazy titles.

The sales of two of the three mobile phones released by Vito earlier reached 654.38+10,000 units. By 20 1 1, the sales of Vito mobile phones have reached 2 million.

20 12 12, Victoria iEva went on the market with three products, namely ievd5, ievd700 and ievd720.

Similarly, Meitu, which started as a beauty software Meitu Xiu Xiu, entered the mobile phone market four years later than Vito. The first mobile phone was released in May of 20 13. Meitu looked for Vito when he first made a mobile phone. He Ming Shou disliked Meitu's being too small and uncooperative.

20 13 May, Victoria's sixth generation selfie artifact iSuperS 1 went on sale.

From 20 12 to 20 13, Victoria has been releasing new mobile phones around taking photos, with outstanding ability to catch hot spots, and various activities have emerged one after another, such as "100 reasons for women to take selfies", "selfie day on May 25th" and "sending mobile phones to female heads of state".

Tony. S's "Miss Dong" became popular, and Vito immediately released Miss Dong's mobile phone. Tiny Times screened the screen and launched Vito's Tiny Times D330.

In 20 14, Tudou and Vito jointly launched Flicker V 1, which can flip the lens 190 degrees and support optical image stabilization. Equipped with MediaTek MT6732.

2065438+July 2005, Vito first set foot in smart wearable devices, and cooperated with Super Weight Loss King to launch Vito MISD smart gem watch, which supports intelligent motion counting, step counting and data storage.

20 15 10, Vito cooperated with Alibaba to launch Vito L5 Pro equipped with Ali YunOS, equipped with MT6753 and 2GB of memory, and priced at 2 199 yuan.

By 20 15, the competition of internet mobile phones will be surging, and the market share of Vito mobile phones will begin to shrink. In 20 16, the shipment of Vito mobile phones was less than 900,000 units.

Later, in order to reduce costs, Vito Mobile moved its headquarters from Shenzhen to Yibin, Sichuan, and also invested in the establishment of Vito Intelligent Yungu Industrial Park.

On April 20 17, Orfila was invited as the brand spokesperson to launch a new type of mobile phone, with a 5.5-inch 720P, 4+64G 1899 yuan.

20 17, 10, Princess Victoria Royal L925 and Widodo Miao L525 were released simultaneously, with two cameras in front, two fill lights and a mobile phone case attached. The price is 1799 yuan.

The naming of Vito's mobile phone has always followed the female style: Fangling, Allure, Mei Doudou, hyacinthus orientalis, Jane Eyre, Charm, Dream Princess, Aegean Sea, Royal Princess and Sunflower. ......

At the beginning of 20 18, Vito, whose mobile phone business was weak, began to turn to the field of children's robots. The first product was a little robot, and it began to enter the mother and baby at the same time. By giving away small robots for free, consumers promise to go to the store every month to spend money and reduce consumption.

When everyone thought Vito was missing, at the end of 20 19, Vito suddenly released a promotional picture of Vito X 1 1 Pro. In addition to deliberately changing its name to X 1 1 Pro to rub Apple traffic, the descriptions on the related introduction pages are 90% similar, and there are identical three-shot layouts and flash positions.

The color scheme in the picture is called Sky Land, which is the masterpiece of Huawei, Xiaomi and Apple. The processor is MTK6763, which is a low-end version of P23. Anyone familiar with MediaTek knows that T is full of blood, and the price of 6+ 128 is 699 yuan.

201May, 2008, the sales volume of Vito was110,000 units. In 2020, Vito official website could not be visited, and the update and launch of mobile phone business was mainly on the e-commerce platform. Both Taobao and Pinduoduo have Vito's official stores.

Why is it difficult to develop women's mobile phones? Are Mito and Vito not good enough?

(1) From the nature of the mobile phone itself, although the mobile phone product belongs to the necessities of life, the replacement frequency is low and the cycle is long.

(2) At the beginning of the incremental popularization of mobile phones, female mobile phones survived by virtue of their designs. However, in the stock market with the development of smart phone technology, the simple appearance change of female mobile phones can no longer meet the demand, and the mobile phones are more comprehensive.

(3) The competitive pressure becomes greater. With the development of more brands, the functional experience is more perfect, the advantages and competitiveness of big brands are highlighted, and the advantages of female mobile phones positioning small brands are not there.

Most of the data comes from the Internet.