The strategy of SNS entering the market is alliance predation and aggression.
Social network service providers have different positioning for different people. For example, the original social networking sites were used to make friends, such as Friendster and Linkedin in the United States. There are also some websites that provide dating services for business people, such as Tianji.com in China and OPENBC in Germany. Similar websites in China include Juxiantang in the United States. However, the website with the biggest profit prospect is still a marriage website. In addition, SNS websites for young people and college students are also very popular. For example, Myspace in the United States was acquired by Murdoch's News Corporation at a high price. Facebook, a social networking site for American college students, is very popular among American college students (Facebook users are now more extensive), and the imitator intranet in China has also been acquired by Thousand Oaks Interactive, the parent company of Maopu, a popular website in China. As a result, instant messaging tools such as MSN, QQ and SKYPE can never be expected to make money by selling registered numbers or by advertising. Building this kind of application in consumers' minds doesn't cost developers at all, but it enlarges their server cost and makes their server copy the user's strategy bankrupt.
Let websites such as eBay and Google show their weaknesses in the SNS face-to-face and person-to-person mode. Form an impression in consumers' minds that Internet applications are all on their own machines. Transfer the users trained by yourself to SNS smoothly. At the same time, their server and bandwidth costs have increased. So that online game operators like Shanda dare not face the hegemony of game manufacturers. Use SNS to develop P2P games, so that gamers can publish games without relying on a large number of servers. Thus disrupting the monopoly dream of game operators like Shanda. Let the game manufacturers applaud and let consumers get a cheaper game experience.