business channel
Sina. com mainly provides online media and entertainment services, aiming at becoming a fully functional online life community for China people all over the world. Sina has more than 23 million registered users worldwide, with the highest daily page views exceeding 6 million. It is the most respected Internet brand in Chinese mainland and the global Chinese community. Sina.com provides global users with comprehensive and timely Chinese information, diverse and fast cyberspace, and advanced means to communicate with the world easily and freely. Through cooperation with more than 1, content providers at home and abroad, Sina's websites in Chinese mainland have provided more than 3 online content channels. Sina's timely and comprehensive coverage covers breaking news at home and abroad, sports events, entertainment fashion, financial and IT industry information, etc. Sina blog, which brings together elites from various industries, and exclusive broadband interactive video products have become an indispensable part of the lives of hundreds of millions of Internet users in China.
1. News Center
The news center has good cooperation with thousands of media all over the country, and has won a good reputation in the industry and the love of netizens for its comprehensive and rapid coverage of major events at home and abroad. At present, "watching news on Sina. com" has become an indispensable content for netizens to surf the Internet.
2. Sports Channel
Competitive Storm is the largest Chinese sports information channel in the world, covering all the global sports events in an all-round way, reproducing the sports situation at home and abroad in a multimedia and all-round way, and dedicating the essence of sports in vivid and colorful ways such as pictures, texts and videos. Competitive storm includes domestic football, international football, NBA, comprehensive sports and other major columns, tracking and reporting sports stars and popular sports teams from all over the world, enjoying a good reputation in the domestic and foreign industries.
3. Entertainment Channel
As the largest and most influential Chinese entertainment media in the world, Sina Entertainment reports the major news events in the entertainment circle and the trends of domestic and foreign stars at the first time. Its numerous exclusive cooperation resources show its authority in the industry and its absolute advantage in entertainment websites. Sina Entertainment consists of stars, movies, TV, music variety, audio-visual and other columns, and has been reporting the entertainment industry in detail in various forms such as words, pictures, audio and video.
4. The Science and Technology Channel
tracks the information and cutting-edge technology trends of major IT companies around the world for the first time, and reports the latest policies and major news events in the science and technology industry in a rolling way, providing users with the richest and most vivid information services.
5. Financial Channel
Sina Finance, relying on its strong advantages in content cooperation with dozens of leading financial media at home and abroad, captures and conveys the latest information of the capital market in real time, and has become the most advanced comprehensive financial platform for Chinese.
6. auto channel
updates thousands of automobile news and service information every day. The database covers domestic and foreign production models, providing practical guidance for car purchase and car use, and it is the spiritual home of millions of riders.
7. Real Estate Channel
The most powerful mainstream real estate media provides authoritative and fast news information for the real estate industry in China, and provides users with practical service information such as buying houses, renting houses and home decoration.
8. Game Channel
As the largest game information website in Chinese, it provides the latest and most detailed game information and interactive services among players for players in China and even the world.
9. Women's Channel
takes "practicality, interaction and originality" as its purpose, providing the richest fashion information such as clothing, beauty, body building and tripod photography, creating the most interactive emotional communication platform and creating the most influential women's topics; With the characteristics of "fast and authoritative", we will report major events in the fashion circle at the first time, and realize the zero-distance contact between netizens and the trend.
1. Mall Channel
sells online malls such as home appliances, communications, digital products, clothing, accessories, cosmetics, sports, flowers and gifts, and automobiles.
11. Sina Broadband
Sina Broadband is an interactive network video platform, adhering to the development strategy of "building a broadband portal based on the boutique strategy", relying on advanced video-on-demand and P2P streaming media technologies, featuring "news information+interactive entertainment+application services". At present, it has many brand columns such as Sina Broadband Sports Live, Sina Guest Chat, Sina TV, Sina DV Storm, Extraordinary Variety, Premiere Theater, Sharp Topic, Special Information Column, Boutique Original Column and so on.
12. Sina WAP
As the first portal of mobile media, Sina.com provides a completely free mobile information and entertainment world, and can present all kinds of instant information around the world when logging in.
13. Blog Channel
Sina Blog has developed into the most influential and popular blog brand in China and the largest original community in China. It brings together industry elites from all fields to show profound humanistic thoughts and rich information. Characteristics of Sina Celebrity Blog Since its inception, Sina Celebrity Blog has basically realized its expected vision through vigorous publicity and promotion. Judging from the current situation, it mainly presents the following characteristics: 1. There are many writers. Among them, there are many celebrities such as entertainment, culture and education, and the press. 2. There are many columns. Because the celebrities on Sina's blog come from all walks of life, the blogs written are also varied. In order to carry out classified management and facilitate the reading and browsing of netizens, Sina has set up dozens of columns and sections on the homepage of the blog channel. 3. Click Hot. On March 12, 27, the statistics of Sina. com showed that the traffic of blog channel surpassed that of news channel, ranking first among all channels. At present, there are about 3.5 million visitors to Sina blog every day, and it is still increasing.
14. Sina Forum
Sina Forum is the world's largest mainstream public opinion center of Chinese community and network, providing daily and diversified information interaction services for netizens with a convenient, stable and friendly interactive platform.
15. Sina Reading
Sina Reading Channel provides readers with the most timely and comprehensive book information, dedicating the latest book serials at the first time, and building the most influential online original platform and communication community in Chinese for literature lovers.
16. Other information
Various wonderful channels, such as reading, education, culture, constellation and military, provide all-round and multi-angle information services for netizens.
[ Edit this paragraph] Sina Wireless
In April 22, Sina officially launched its wireless service, building a value-added service platform for users in China and providing wireless value-added services. As a leading online content integrator, Sina also occupies a leading position in the field of wireless value-added services, providing quality services to tens of millions of paying users. Through high-speed wireless Internet access and colorful wireless data services, functions such as surfing the Internet, mobile office, web browsing and file transmission can be realized. At the same time, Sina Wireless is also far ahead in strengthening network deep coverage, improving network operation quality, increasing data service channels and comprehensively enhancing data service support capabilities. In 22, Sina Wireless successively integrated the superior resources of original Sina Wireless, Guangzhou Xunlong, Shenzhen Wangxing and Beijing Xingchao Online. Relying on the strong advantages and core competitiveness of Sina Group, the brand-new Sina Wireless has continuously opened up new channels and new services and maintained its leading position in the field of wireless value-added services. As a leader in domestic wireless value-added services, Sina Wireless' services cover SMS, WAP, MMS, CRBT, Chuyou information, IVR, KJAVA/BREW and other platforms. Product applications include subscription, making friends, games, downloading and other categories; In terms of content, we have established long-term cooperative relations with many famous brands such as Warner, Rolling Stone, Universal, EMI, SONY/BMG, GETTY IMAGES, WALKGAME, etc., and have downloaded pictures and sounds of many celebrities including Wilber Pan, Jay Chou, Faye Wong, Karen Mok, Jane Zhang, Andy Lau, Wang Chenbai, Stephen Chow and Liming. At the same time, Sina Wireless has established cooperative partnerships with major domestic telecom operators such as China Mobile, China Unicom, China Telecom and China Netcom.
1. Sina SMS
covers products such as making friends, downloading, ordering and on-demand. The flagship products include headline news, news surfing, daily jokes, love books and many other wonderful services. As a leader in domestic wireless value-added services, Sina SMS not only relies on powerful content resources, but also cooperates with many domestic and foreign content providers to continuously provide users with the most wonderful SMS service.
2. Sina MMS
At present, Sina provides MMS service for millions of users. Its biggest feature is that it supports multimedia functions and delivers comprehensive content and information, including text, images, sounds, data and other multimedia formats.
3. Sina IVR
IVR (interactive voice response) refers to all value-added services of voice services except the user's basic call service, such as "automatic information broadcast (such as 121 weather forecast)" and "automatic inquiry system (such as anti-counterfeiting code input verification)". Users can access the automatic or manual system by dialing the specified service number, and choose what they need according to the program preset or the manual seat prompt. At present, it has become the latest sought after object of fashionistas. At present, the IVR market is growing strongly, and the mainstream products include mass entertainment, interactive games, professional applications and so on.
4. Sina WAP
WAP is a global wireless application protocol. WAP defines a universal platform, which transforms the current information in HTML language on the Internet into information described in WML and displays it on the display screen of mobile phones or other handheld devices. It is one of the main products of Sina Wireless in recent years. Mobile phone users can directly enjoy the Internet service through Sina WAP service.
5. Sina ringback tone
ringback tone (RBT) is the waiting ring tone preset by the called user before the called user answers the phone. There are nearly 9 ring-back tone platforms accessed by Sina Wireless, which is the most accessed among the SP.
6. Sina Treasure Box
Sina Treasure Box provides users with graphical and dynamic mobile value-added services through China Mobile Treasure Box service platform (wireless Java service). At present, Sina Treasure Box has hundreds of products, covering all aspects of entertainment and life columns such as mobile games, animation and movies, portable tools and news information.
7. Sina Constellation
Sina Constellation is a comprehensive constellation channel that includes horoscope, constellation fashion, emotional stories, constellation tutorials, psychological test questions and so on.
[ Edit this paragraph] Interactive Community
Sina Interactive Community provides users with various forms of online community services, including Sina blog, Sina podcast, Sina mailbox, Sina photo album, Sina forum, Sina circle, Sina poster board and other product platforms. In Sina interactive community, these products cooperate with each other to create a virtual living space for users to freely publish information, share resources, communicate and make friends.
1. Sina Blog
Sina Blog was launched in April 25, and now it has developed into an interactive platform with hundreds of millions of daily visits for personal original writing and users to share and browse. Relying on Sina's powerful media influence, bloggers can make more users pay attention to themselves, so that blogs can realize the function of personal portal.
2. Sina Podcast
Sina Podcast was born in December 26, which is another interactive platform based on user content originality launched by Sina Interactive Community after blog products. The main difference between blog and podcast is that blog mainly transmits text and picture information, while podcast transmits video and audio information. On the one hand, podcasting allows users to upload, publish and manage their own video and audio information, on the other hand, it allows users to share and watch it well. In a sense, Sina Podcast is a personal radio and TV station with the Internet as the carrier.
3. Sina mailbox
Sina mailbox is a classic product with a long history in Sina interactive community. It was launched in 1999, and its service content includes three parts: free mailbox for individual users, VIP paid mailbox and Sina enterprise mailbox for enterprise users. In the current market, Sina's free email still maintains the highest popularity, with more than tens of millions of users. In the field of paid e-mail, Sina VIP e-mail has always been the brand product with the largest market share. Sina enterprise mailbox service has always been the first choice for small and medium-sized enterprises. Sina email service maintains more and more loyal users for Sina interactive community with its strong brand strength and product quality. On July 3, 29, Sina officially launched the CN free mailbox. It is understood that there are many breakthroughs in the function of Sina CN mailbox: 3G mailbox capacity, sending and receiving 3M oversized attachments at a time, etc. Now that the CN mailbox has been launched and officially registered, users can grab their favorite email name through various channels.
4. Sina photo album
Photo album is an indispensable basic service in community service. Whether in Sina blog or Sina forum, Sina photo album is an important function. Users can freely and conveniently store and manage their own digital video materials here, and they can also meet new friends and discuss new topics by visiting other photo albums.
5. Sina Forum
Sina Forum is the oldest product of Sina. com, and now it has gone through 1 years. Sina Forum currently has thousands of theme forums with more than 1 million users, and it is the leader in Chinese forums at present. As the most traditional user interaction mode, Sina Forum is always the core product of interactive community and the original public opinion center of Sina and even the whole Chinese Internet.
6. Sina Circle
Sina Circle was born in November 26, which is an interactive platform specially built for user self-governing organizations. Sina circle has been well integrated with Sina blog to launch Sina blog circle, and will be combined with other interactive community products to provide a perfect platform environment for self-management and interaction for various user organizations.
7. Sina Poster
Sina Poster Bar is an integral part of Sina's classified advertising service. This product was launched in 25, and it is a free advertising publishing platform where individuals and enterprises can freely publish classified advertisements. Poster column allows more visitors to find the information they need through advanced classification and search technology.
8. universal communication
universal communication is a new generation of open network instant messaging entertainment software that integrates the functions of traditional instant messaging software and P2P ideas. Effectively support multi-person chat, mass messaging and online games.
[ edit this paragraph] enterprise service
Sina enterprise service is that Sina, as a provider of Internet technologies, services and products, integrates the advantages of existing technologies and Internet media resources with the help of its excellent brand power, and uses search engines, corporate mailboxes, classified information,