The curriculum system of online marketing and live broadcast e-commerce specialty consists of basic courses, core courses and practical courses. Docking job requirements, professional basic courses focus on cultivating professional basic knowledge, such as e-commerce practice, live e-commerce practice, live e-commerce copywriting and so on. Professional practice courses focus on accumulating practical ability related to live broadcast, and students can improve themselves through self-employment, on-campus training base and off-campus enterprise practice.
Graduates of this major are suitable to engage in e-commerce live broadcast, live broadcast operation, live broadcast platform customer service, new media marketing, network marketing promotion and other work in e-commerce enterprises. Can be competent for anchor assistant, operation specialist, customer service specialist, new media specialist, investment specialist and other positions. After accumulating certain work experience, I can develop into positions with management functions and comprehensive business functions such as operation manager, anchor, customer service manager and new media manager.
Network Marketing and Live E-commerce Specialty:
Network marketing and live e-commerce is a major in domestic universities. I mainly study marketing and computer-related knowledge, including network brand building, website promotion, sales channel establishment, information dissemination and sales promotion. Have solid computer and network knowledge, basic business knowledge, network marketing knowledge, e-commerce platform construction and management ability, and be able to skillfully apply the Internet for marketing and sales management.
Including the formulation and implementation of the basic strategy of network marketing, the construction of marketing websites, search engine marketing, network advertising marketing, customer service and so on. This major pays attention to the deep cooperation between schools and enterprises, and cultivates compound talents who have the professional knowledge of new media operation, online marketing and commercial live broadcast at the same time, and know how to operate, market and live broadcast in practical work; Cultivate high-quality technical and skilled talents who can engage in network promotion, e-commerce anchor and new media operation.