What we call "soft text" refers to the text (picture) mode that enables consumers to enter the "thinking circle" set by enterprises through specific conceptual appeals and quickly realizes product sales with strong targeted psychological attacks.
There are two definitions of soft text: one is narrow and the other is broad.
Soft and hard are relative, and not all straightforward advertising expressions can be soft and wide.
Soft text: Soft and wide text form is soft text.
1, narrow definition: refers to the plain text advertisements published by enterprises in newspapers, magazines and other propaganda carriers. This definition is an early definition, which is the so-called paid text advertisement.
2. Broad definition: refers to some propaganda and explanatory articles published by enterprises in newspapers, magazines, internet and other propaganda carriers, which can enhance the brand image and popularity of enterprises or promote the sales of enterprises, including specific news reports, in-depth articles, paid short advertisements, case studies, etc.
How to write the soft text of WeChat business circle of friends 1 Jiugongge thinking method
Take a piece of white paper, divide it into 9 squares with a pen, and fill in the product name in the middle square. Next, please fill in the other eight boxes that help the sales of this product. This is a simple exercise of forcing creativity, and I often use this method to conceive various design drawings.
Of course, after thinking of the advantages, we need to focus on how to use them. As we all know, promotion is packaging and strengthening advantages. However, there are so many advantages that everyone has no memory. For example, my mask has 20 functions, and I don't think I can remember any of them after the speech. On the contrary, if I only strengthen one of the functions-deep moisturizing, then the next time people want to find moisturizing products, they may all come to me.
So the use of memory points should be adapted to local conditions. On posters and posters, strengthening memory should not exceed 3 points at most. On the details page, it's different. You can show the key advantages as much as possible.
2. Selling point extension method
Copy down the characteristics of the product description and extend it after each point. Simply put, it is to slowly introduce and extend products one by one. Of course, this is also the most stupid and effective method. This method is the picture I saw in the circle of friends who made cosmetics before.
Three-paragraph writing method (for classic details page)
This is to imitate the "inverted triangle writing method" in news. In the first paragraph, focus on the main points, because most people have no patience to read the whole text. For writing, you can consider some columns or articles, depending on your personal writing ability. If the writing skills are not good, you can write selling points point by point. The last paragraph is "hook", the main task is to call on people to "buy now" and strengthen the unique selling point, price advantage or gift of goods.
Condensed into three sentences: look at me, why do you want to buy me? You must buy me!
4. When writing online shopping products, we should pay attention to SEO friendliness, that is, we should pay attention to the search relevance of search engines and the text model in search models.
People who can't write commodity copy are writing for themselves; People who can write commodity copy are written for the target audience; The person who can write product copywriting best, copywriting is written to the target object and search engine spider.
The product name in your copy should be complete (including the brand and the correct model in Chinese and English), which is convenient for domestic search engine spiders such as Baidu 360 to read. The complete product name should appear at least 2-3 times.
Anyone who knows the working principle of search engines knows that when the search keywords are not found in all the baby titles, search engines will grab the copy in the product properties and details page. Moreover, even if your keyword appears in other peers' baby titles, as long as the keyword appears frequently in your details, it will increase the relevance, thus making the baby rank higher than other babies.
Sellers who are keen on through train, if they have seen the natural search model analysis of old orders or the model analysis of through train quality score, must know that there is something called text model in the natural search model, and one of the four correlations of through train quality score is also called text correlation. You know the relationship between them!
Good product copy needs excellent pictures.
Indifferent copywriting is not as good as convincing photos, and long speeches are not as good as illustrations. Commodity copy is not words, sometimes a picture is enough.
6. Use soft text to induce consumers to buy according to "your knowledge suggestion"
A good salesman will use wonderful words to change your preset target goods and budget when you first enter the store. He will guide customers to high profits or the goods he wants to sell most, not the goods you want. Do you want to challenge it? You can also use this goal to manipulate the consumer's mind, so that he can buy more accessories, buy a certain color, buy higher specifications and accept your pre-order items.
7. The sharpest soft article about commodities is telling favorable facts.
What award did this product win? Which famous brand? Is it the current sales champion of that channel? Which website has the best reputation among netizens? Which popular star speaks for this product? What is the absolute price advantage (such as the lowest price in the whole network)? No matter what your copywriting skills are, if your goods have these advantages, remember to emphasize them from time to time, and then you will wait to count the banknotes. But remember not to overdo it, don't push too hard.
Good copywriting can resist the attacks of competitors.
Rival attacks include whispering attacks, copywriting attacks and price attacks. If you feel that your opponent has affected your sales, you have to do something. You can spend a lot of money on copywriting and skillfully defuse your opponent's offensive.
For example, if a well-known competitor says that one of her cosmetics is much cheaper than your price, you can emphasize that your product is pure natural plant extract, with excellent quality and good service reputation, and point out in the copy that "at present, there are shops on the Internet that offer the same product below the market price but with suspicious source, and consumers are cheated, so remind buyers to pay attention". This will make her rebel against the army and easily solve your high-priced dilemma.
Specific operation details of friends circle:
1. Content Marketing
Successful content marketing should have the following characteristics:
1) Focus on the audience and provide valuable related content.
2) Related to the purchase of the target population, specifically to a certain purchase stage.
3) Tell a story that runs through the whole customer experience process.
4) There are clear behavioral incentives to guide the audience's next action.
5) According to different channels (Weibo WeChat, blog, etc.). ), with appropriate organizational forms and expressions.
6) He has a clear marketing goal.
7) Through strategic design, measurable marketing effect can be achieved.
8) While ensuring high-quality content, it can also be produced efficiently and effectively.
How to write soft articles when you just do WeChat business? What are your dating skills? How to write soft articles when you just do WeChat business? What are the dating skills? Shang Wei is not what it used to be. It's definitely not good to step in without knowing anything. Don't think that shovels &; If you are good, you don't have to worry about anything. The smell of wine is not afraid of the depth of the alley. Shang Wei should know how to drain, how to improve her popularity and attract her potential. Take the initiative to come. It's like going fishing. Don't look for fish everywhere with a fishing rod, but know how to make a nest to gather fish and lure them.
First, the WeChat business is not actively adding people. Learn how to drain people through various online channels and let others take the initiative to add people.
Second, we should know how to learn the knowledge related to shovel, become an expert in this field and attract others.
Third, the drainage guest Shanghai must be an accurate guest Shanghai or a potential guest Shanghai, and cannot be blindly drained.
Fourth, as a novice, we must have a good attitude. Haste makes waste, and nothing can be achieved. In particular, to do this, you need a product of quantities? Tired.
Fifth, after all, a person's strength is limited. He should learn from the wisdom of others and let everyone gather firewood.
Sixth, execution is very important. I have taught many people, but some people, no matter how detailed I say, just don't execute it. What's the use? Facts have proved that anyone with executive power can do it well.
Seventh, what is the most useful guide to snow? Liu Fang felling? Likou Russia.
There are tricks in all walks of life, but you don't know much about them as a novice. Open your eyes, find a practical doorway, first enrich your brain, know how to match bait, how to make a nest to lure fish, and then go fishing, all kinds of fish can be caught. Don't always try to find shortcuts. There will be no pie in the sky. Always a hard work, a harvest.
How to write a short article in the circle of friends of WeChat business can force you to say hello! I'm happy to answer your question. First, how to write an essay in a circle of friends?
First of all, what do friends write?
1, writing life
It is to share your real life state and life scenes, and the most direct thing is to publish personal life photos. Whether it's going out to play or eating a big meal ... everything interesting and desirable in life can be used to publish a circle of friends and present the truest you.
Step 2 write hot spots
In order to keep your circle of friends alive and interesting, you need to pay attention to hot events. Usually pay more attention to Weibo hot list and Baidu hot list, share hot spots to attract people's attention, and then express your own views on the event, showing a lively you with personality and attitude.
3. Writing is interesting
Publish riddles, tests, surveys, etc. , usually collect such high-quality content and then express it in your own language. It looks real and can bring interaction. To make friends in a circle of friends, you need to "make friends with your heart".
Step 4 write products
To do WeChat business, you definitely need to write a product copy. Whether the product copy is good or not directly determines whether your advertisement is attractive or offensive. Writing products includes customer effect feedback, own experience, packaging and delivery details, company dynamics and so on. The product copy is condensed into three sentences: look at me, buy me, you must buy me!
5. Write the value
You need to show your professional image by writing professional knowledge or suggestions, which makes it easier to win the trust of potential customers and make sales easier. Simple advertisements are just vending machines without temperature. WeChat business must become a person with personality and an expert in solving customer problems in order to do a good job in WeChat business.
Secondly, how to write a short story in a circle of friends?
1. What do you need to show?
It mainly includes: health knowledge, professional ability, taste, positive image, sense of humor, etc.
2. Where did the materials come from?
① Current hot spots. Hot spots are always rising. Major holidays, Tu Youyou Nobel Prize, Huang Xiaoming wedding, the merger of the US Mission and public comments ... articles that pursue hot spots are the easiest to catch fire. In order to pursue hot spots, enterprises often stay up late to write articles and make posters.
2 details of life. What you see and hear in life can also be used as the starting point of the topic. For example, what do you think of reading a book, what do you gain from watching a movie, hearing an interesting thing and seeing a scene that touches your heart. ...
(3) a novel discovery. You have a novel discovery, and you think others will be interested and don't want to share it, so share it.
4 a whim. There is no reason why you have an interesting idea and want to share it.
3. What are your original ideas?
Referring to the first point, what needs to be displayed? When you show yourself, try to contribute value. What is value, simply understood, is something useful and enlightening to others. Always keep a willingness to give and share.
4. How to improve the Force?
Tasty, valuable, rare and expensive articles, words, pictures, etc.
Step 5 arrange pictures
Make sentences fluent, without ambiguity. Match a forced map.
Failed circle of friends composition type:
1, the circle of friends is not only chaotic, but also forwards things that have nothing to do with themselves and cannot be forced from time to time, such as frequently forwarding other people's QR codes.
2. Turn brushing frequency into a habit. A little reluctant things, such as watching musicals, were screened by small video screens 18 times in one breath.
3, temper, swearing is as bloody. Writing is different from speaking. Without the coordination of expression, tone and body language, it is easy to turn jokes into personal attacks, and don't force them by suppressing others. This kind of death also includes spreading negative energy, vulgar words and disgusting pictures.
There are too many colorful special symbols interspersed in the copy, which looks messy and unsightly.
The short stories in the circle of friends should be as concise as possible, and it is more appropriate to keep them within 120 words. If the text is too long, it will be folded and the possibility of being read is relatively low.
In addition, the most important ability to write a good copy is to think from the customer's point of view, what they like and dislike. Many people hate WeChat business before they become WeChat business. So, write a good copy and read it yourself. Ask yourself: "What would it feel like to see this circle of friends if I were not a WeChat merchant?" Many WeChat merchants admit that looking back at his circle of friends is very unpleasant, so how can we impress customers?
How to bask in the circle of friends of WeChat merchants to see what can be basked in? What friends want to bask in is nothing more than money and valuables, and there are some beautiful women with high values.
Wechat business has not brushed his circle of friends for a long time. Just write another reason for how to write soft articles. In fact, not many people care about you, care about themselves and take themselves seriously.
A circle of friends who want to do WeChat business. How can I send this? If you are a WeChat business.
There are many people in general, so you just follow their hair.
Wechat business is not good now.
How to add people to the circle of friends of WeChat business Click the Add Friends icon in the upper right corner of the address book to search for the keywords you are interested in, or click the Discovery page and click Add People nearby.
How to write soft articles when selling clothes in WeChat business? How to build a circle of friends? You can learn from the circle of friends of other peers according to the characteristics of the industry, and at the same time create your own characteristics. Be careful not to be too frequent, just seek truth from facts.