Same, launched in the summer of 20 12, is a mobile product focusing on strangers' social interaction. Here, users have created tens of thousands of miscellaneous theme channels to record their daily lives in the form of graphic music, such as eating, smoking, waiting for people, working overtime, sitting in the toilet ... everyone seems to be very idle. Just taking photos at hand, you can find the same hobbies in dozens of schools such as refrigerators, manhole covers and bra photos.

Although same is often compared with Douban, I personally feel that its temperament is closer to another social networking site-Fanbu: both of them are extremely simple and comfortable in design, and the content is also based on the theme of "recording life". User relatively equal, talkative, cute, uninhibited and sensitive to acquaintances. For various reasons, the Fanfan team has been dissolved. At present, it only operates like a ghost ship under the voluntary maintenance of former employees, but it still has high user loyalty and activity. The success of rice proves the unique charm of this kind of products in a sense, and the same beautiful retention rate may be just the beginning.

When the defects of mainstream social products are exposed one after another, tired users are also looking for new, interesting and stress-free social ways. As a social product with unique temperament, same allows strangers in the impetuous world to socialize in a gentle, kind and unpretentious way, which is worth thinking about.