Tell you a good news. China Game Industry Report 2020 was released. The data shows that the actual sales revenue of China's game market is 278.687 billion yuan, with 989 million domestic netizens and 665 million domestic game users.
I'll tell you another sad news. According to the survey data of Tianyan, in 2020, the number of enterprises related to Internet cafes will be 3,638, with 9,250 cancelled and closed down12,888. By February, 20021year, the total number of surviving enterprises in China was 1248 18. In other words, in 2020, one out of every 10 Internet cafes will collapse.
Conclusion: The game industry is still very promising, but there is nothing wrong with Internet cafes.
12888 closed down in one year, and it has been 25 years since the birth of the first internet cafe in China. I have to face the fact that the Internet cafe that witnessed the youth of two generations may really disappear soon.
1 September 19941day, the world's first internet cafe was born in London. Also in this year, China was allowed to join the Internet. 65438+1September 1995, the General Administration of Telecommunications of the Ministry of Posts and Telecommunications opened two 64K special lines in Beijing and Shanghai through Sprint Company of the United States. So far, China has become the 77th country with full-featured Internet.
At present, the most recognized Internet cafe in China is called "Wigate", which was born in Shanghai. 1996. At that time, it was also called "computer room" and "study room". Ordinary people go to work for a month, only enough to play for one night and one hour, and instantly lose weight 10 Jin of pork.
There are 50 computers in this Internet cafe, one hour in 40 yuan. Most people just go to see a lonely picture and a lively picture. Internet cafes use 128K network cable. It is said that it takes 5 minutes to boot, 20 minutes to open a BBS forum and 0/0 minutes to load pictures. Half an hour passed after the photo came out.
The golden age of internet cafes, so dreamily opened! I have to mention one person: Wang Yuesheng, the owner of Feiyu Internet Cafe.
1997 10, Wang Yuesheng, the Shanxi boss who failed to be admitted to Peking University for three years, used 800,000 yuan earned from coal business to open Feiyu Internet cafe in the south gate of Peking University.
Twenty-five computers in Internet cafes cost more than 400,000 yuan, and they surf the Internet for one hour 15 yuan. Few people open the door. Every day, only seven or eight people come to Bai Piao, but once asked, they never surf the Internet. Wang Yuesheng specially hires people to give free guidance online. Seeing that college students have no money, he engages in ladder prices, which are free in the early morning and reduced in the early morning.
In this way, college students abandoned their armor and joined the army, willingly paying the living expenses that were not much in their hands.
Flying Fish Internet Cafe returned to its capital in eight months, and Wang Yuesheng counted the money until it was soft, and then opened the road of crazy shop opening. In three years, he successfully put "Feiyu Internet Bar Street" on the latest version of Beijing city map. During the rush hour, there are 18 Feiyu Internet cafes in the whole street, and 1800 computers are running around the clock, more than Peking University.
Then I sold breakfast drinks in Internet cafes, opened a flying fish online school to teach web design, assembled and repaired computers, and opened more than 300 chain stores nationwide in one year.
In the next few years, the Internet will remain the "alternative" of society. There are no regulations, no restricted areas and no order. Of course, its contribution to the economy is negligible.
1999, QQ was born. Ma played a girl and chatted with a male netizen.
In fact, it is a few legends that have nothing to do with games and this industry: Shi Yuzhu, who really brought the internet back into the eyes of ordinary people and made Internet cafes take root everywhere.
At the end of 20001,Netease took the lead in making the first self-developed large-scale Online game "A Chinese Odyssey Online", and launched the official operating fee of "A Chinese Odyssey II" in the second year, which quickly brought huge financial resources to Netease.
200 1, Shanda network operates "mir legend", and netizens joined the legendary army like discovering the new continent.
The launch of CS in 2003 and the birth of Warcraft in 2004 made Internet cafes the most profitable business in society.
In 2004, a group of people roared "Legend" in an Internet cafe, which made Chen Tianqiao, 3 1 year-old, the richest man. Shi Yuzhu, 42, stayed up all night in the game and unconsciously became a hardcore player. So he collected a team abandoned by Chen Tianqiao, and named a 2D game with little technical advantage as Journey.
Shi Yuzhu's spoiler has once again completely subverted the online game model. He declared that Journey is a free game, and players only need to pay when they need to buy "equipment". He once again copied the brainwashing advertising model of melatonin and gold partner, and then his journey appeared in various newspapers and periodicals in China. He spent hundreds of millions of yuan advertising games on CCTV, and even claimed that "playing games can earn wages".
With the gradual popularization of the Internet, the internet fee has dropped from the sky-high price in 40 yuan to several yuan an hour.
In the era of sturm und drang, two problems appeared at the same time. One is the security risk, and the other is the suppression of public opinion.
The sensational explosion of Hefei 5.5 Internet Cafe, the murder of Changsha 6 6. 12 Internet Cafe, the Yibin high-speed Internet Cafe incident, and the arson of Blue Speed Internet Cafe all occurred during this period.
In 2002, four students in Beijing set fire to the "Blue Speed" Internet cafe, and the unlicensed black-hearted boss even locked the door to prevent customers from escaping, eventually killing 25 people, half of whom were students. The relevant regulatory authorities made a heavy blow, and the Ministry of Culture and other 14 ministries jointly issued a notice, and all localities were not allowed to approve the construction of new Internet cafes. This incident made Internet cafes strictly controlled in China for ten years.
The birth of Internet cafes seems to have a dirty original sin. People who can't find emotional catharsis directly regard internet cafes as the chief culprit of internet addiction, and the news contacted by the public is almost negative.
Bi Shumin, a well-known writer, took the lead in writing many times, complaining about the harm of online games to children, calling the internet "electronic heroin" and "electronic opium". Addiction, sudden death, pornography, violence, minors surfing the Internet, "mental addiction" and other words appear in the headlines of major media.
Whether it is the suppression of national policies, the criticism of newspaper public opinion, or the boycott of teachers and parents, it has failed to stop the rapid progress of the Internet cafe industry. At that time, there was a loud slogan called skyshatter-"Make a fortune and open an Internet cafe".
A network franchise license ranges from 300,000 to 400,000 to millions. Someone took a shortcut and gradually sank the Internet cafe to a small town along the 18th Line. A large number of black Internet cafes have mushroomed in the streets, villages in cities and residential buildings.
In addition to the financial crisis of 1997, Internet cafe practitioners used to describe 2007 as a turning point. That year, Jobs held a press conference, and the original iPhone surprised the whole world. Many people find that they can surf the Internet without a network cable! Mobile phones can log on to QQ to make friends and chat, and browsers make the world at your fingertips.
2G to 3G, text to pictures, 3G to 4G, pictures to videos. A mobile phone can chat on WeChat, swipe Weibo, send selfies, watch videos and play games. Mobile phones are replacing computers at lightning speed.
Smartphones are constantly cutting prices and optimizing performance, and Internet cafes are also rapidly upgrading, which has triggered an "arms race". From Internet cafes to Internet cafes, it has now become an e-sports hotel, and the configurable upgrade has not brought traffic to Internet cafes.
In 2009, the first "Internet cafe" was also born in Shanghai. The combination of Internet cafes and cafes has made Internet cafes 2.0. Even Jay Chou, who loves League of Legends, spent180,000 yuan to open an Internet cafe in Shenzhen.
On September 30th, 20 16, the Ministry of Education announced 13 supplementary majors, in which "e-sports major" will become a part of formal education. Unfortunately, the e-sports major failed to revitalize Internet cafes.
The year before last, the "Internet Cafe+Hotel" Internet Cafe 3.0, which was higher than the Internet Cafe, quietly appeared. Internet cafe owners take service as a breakthrough, and have launched "play with" services.
Professional electric competition chairs, mechanical keyboards and e-sports displays are the minimum standards. Some Internet cafes even have their own teams, often hold competitions, cultivate their own teams, and keep close communication with many game merchants.
In the hotel with the theme of "eat chicken+open black", the computer is in the room, and you can also KTV, eat and pack, take a shower, sleep when you are sleepy, and play when you wake up.
However, even if a rich internet cafe model is derived, it can't hide the fact that the glory has passed. The younger generation, especially after 00, has a mobile phone, and having a mobile phone is the online world, and has already thoroughly developed the habit of playing mobile games.
Some people say that the decline of internet cafes began with the opening of the national anti-smoking campaign. Non-smokers still feel smoky, smokers feel that smoking is forbidden, and Internet cafe owners feel that the equipment is not good enough.
Some people also say that it is because no new games have reached universal popularity, new users and old users have no connection, and homogenization competition has intensified, which naturally leads to a major reshuffle in the Internet cafe industry.
What more people recognize is that Internet cafes are still there. We just moved it to our home and put it in our mobile phone.
The epidemic in 2020 is the last straw to crush Internet cafes, and the color of "sunrise industry" is fading. Some netizens joked: "Internet cafe owners are either on the road of borrowing, closing down or running away, or on the road of selling display screens, mainframes, keyboards and mice."
They have done nothing wrong, but they can't win this era and watch themselves lose to mobile phones.
Heroes don't ask for a way out. Internet cafes are Jianghu. There is no distinction between high and low, which is the place where class solidification is the least.
There are three religions and nine streams here, and there are also various fairy masters. Some people study, some people play games, some people are reborn, some people fall, and some people rise again.
How many people have sneaked into the Internet cafe in order to escape the teacher's "pursuit" and under the pressure of their parents' "beating", regardless of their own risks. Spending the breakfast money saved by hunger, I quickly tapped my fingers on the keyboard, as if it were yesterday.
Those who feel "dare to go to an Internet cafe and break their legs" are probably the same father in China. I still remember the thrill of climbing over the wall. If nothing else, I felt more agile than an "old hand".
The "brother over the wall" who once exploded.
Many people moved their reports, PPT and homework to Internet cafes. There are middle-aged people who come to correct engineering drawings at two o'clock in the morning, college students who come to write reports, and media workers who stay up all night coding. Some people learned PS, word and other software in a one-dollar one-hour Internet cafe, so they had a brand-new career choice. How many people make phone calls directly in Internet cafes is surprisingly efficient.
The first batch of net writers were born in Internet cafes.
On 20 17 and 20 18, the online writer "My Heart is Wandering" (real name: Xu Yi) was selected as one of the "100 Great Gods" on the Internet for two consecutive years. His first book was encrypted in an Internet cafe.
The fresh and refined girl is doing her homework.
There are also girls who catch up on their homework while playing games in Internet cafes.
The first batch of killing Matt, Sanhe Great God was also born here, and the explosive head was very fashionable at that time.
They are not recognized and appreciated in life and society, and only in internet cafes can they enjoy the time of free breathing. Meeting by chance is a stranger from other places. Meeting in an Internet cafe can supplement the warmth and respect that life lacks.
Perhaps only "Internet cafe people" can understand their emotions and self-emotions, as well as their helplessness and sadness.
Of course, there must be a "god" who eats and lives through a train.
This comrade brought "pots, pans, rice, oil and salt"
This big brother pays great attention to personal hygiene, knows how to combine work and rest, and never forgets to leave his feet to brush his teeth.
This hard-core young man was slightly injured in the line of fire, and many people envied his girlfriend who supported him for a long time.
Many people want to bring broken legs, plaster models, crutches and gauze to the internet bar.
Too persistent, the water flooded my crotch and held my ground.
There was a groom on his front foot who ran out to surf the Internet on the wedding day.
There is also the grand occasion when the bride "plays this game" and then goes to the wedding scene.
In addition to playing games and watching movies, there are naturally those "clean streams" in Internet cafes.
There are social brothers who eat spicy strips, drink foreign wine and watch pleasant goat.
Handsome guy and fancy snacks
Someone is watching the news broadcast inside, which is the real desire.
There are many ordinary stories of ordinary people in internet cafes, including joy and misery, helplessness and sadness. This is a place with human touch.
It gives dreamers cheap accommodation and gives depressed people a short rest.
Unable to afford the landlord's rent increase, the young couple moved to an Internet cafe with their 10-month-old daughter for more than half a month.
Internet cafes are also places where many people live for a short time. Just arrived in the city, a stranger, and there is no extra money, so I can only have a rest in the Internet cafe.
Young people in the dream-chasing town "sleep" in internet cafes.
After being lovelorn, frustrated, and fired, the most empathetic thing is to hide in an Internet cafe. Sometimes you just want to temporarily forget the helplessness and bitterness in real life through the fun of virtual world, and then you are incompetent. The moment the computer is turned on, you are a hero in your own world.
Internet cafes are not only places where many people surf the Internet, but also a safe haven when the soul has nowhere to put it. These hours are my own time, not disturbed by life and work; These few hours can drag you back to your unfulfilled ambitions and scold Fang Qiu's youth.
It doesn't matter what the game is, what matters is the atmosphere. At the beginning, the team that could get enough casually no longer exists. Everyone is struggling or struggling in their own lives, and naturally it is boring.
I'm not afraid of your jokes. When I was young, I dreamed of becoming a network administrator! Unfortunately, this profession has disappeared.
As a generation's place in the memory of youth, Internet cafes have disappeared silently and piecemeal from people's field of vision, and that glorious and short Internet cafe era has gradually been eliminated and forgotten.
Just as we are being forgotten and eliminated by the times, that brilliant and short-lived youth is just an empty shell of memory. A generation will eventually grow old, but some people will always be young.
Finally, end the article with this sentence:
In every era, people make excuses for their failures. Forty years ago, it was a "martial arts novel", 35 years ago it was a Hong Kong film, 30 years ago it was called idolatry, 25 years ago it was called puppy love, 20 years ago it was called video game, 15 years ago it was called Internet cafe, and now it is called mobile phone.