Soft text refers to a kind of soft text advertising method, which promotes products or services in a low-key and indirect way through the form of articles The purpose of soft articles is to convey information about products or services to readers without causing readers' disgust, so as to achieve the purpose of promotion. Compared with hard advertisements, soft articles pay more attention to emotion and the way of telling stories, which can arouse readers' interest.

Soft articles often appear on major websites, WeChat official accounts, forums and other media, and often combine hot topics or current social hotspots to attract readers' attention.

In a word, soft text is an effective means of advertising promotion, but we should pay attention to not exaggerating the advantages of products or services and not ignoring the interests and feelings of readers while transmitting information.