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2005 165438+ 10/0/6/0/4: 33 Sina Technology
Sina Technology News 165438+ 10/0/,Huayu Company officially launched the CNCN city platform (cncn.com). Based on the establishment of a national city platform, CNCN city platform will eventually form a large-scale comprehensive website group with the mode of "CNCN main station-city platform" through the sharing and integration of resources such as technology, information, market and customers.
At present, Huayu Company's investment promotion activities have been fully carried out nationwide, and the local franchise rights of CNCN city platform have been obtained through joining and cooperation. All kinds of local advertisements are owned by local operators, and franchisees have the right to channel them
Franchising is operated by local professional organizations, such as the real estate channel to local well-known real estate agents, and the headquarters has the right to supervise and manage the information published on local websites.
CNCN city website platform is favored by entrepreneurs.
[2005-11-2819: 47: 41| Author: Little IT Princess]
Author: Huang Yongsheng China Internet Information Center (CNNIC) 16th statistical report on China's Internet development shows that the total number of Internet users in China has exceeded 1 100 million, and China's basic network resources have made a major breakthrough, with a huge market behind the 6,543.8 billion Internet users. The Internet in China has entered a high-speed mature stage, and the Internet and its application have cultivated a strong consciousness, and the Internet has penetrated into every gap of social and economic life. The website operation is in a good development period and can grasp the needs of netizens.
Industrial application may produce considerable economic benefits. The online advertising market in China reached1900 million yuan in 2004, and is expected to reach 2.7 billion yuan and 4 billion yuan in 2005 and 2006 respectively, with a growth rate of 75.9% compared with 2003.
As the fourth bucket of gold in the Internet, the city portal has a unique geographical position and advantages: generally speaking, the city portal is established by the local telecommunications department and has good bandwidth resources; Some are established by local governments, which are rich in resources and easy to interact and cooperate with local corporate customers. Such resources are difficult to obtain by general vertical portals or personal websites. Huayu Network has accumulated all relevant resources for operating the city platform. Through the cooperation mode of franchising, franchisees can directly * * enjoy the software and hardware resources and human resources of Huayu Company without increasing investment, and * * * enjoy the security system to ensure the safety of the city portal.
So, what is a city portal? At the China Internet Conference in 2005, Dr. Zhu, CEO of Beijing Beard Company, made it clear that the city portal should be a city life handbook or a yellow page on the Internet or mobile phone. From the portal, it is media, but not news-oriented; From the perspective of search, it should be localized, classified, matrix and refined search; As far as EB is concerned, it is regional.
As the largest city network platform in China, CNCN City Platform has 2 1 12 city portals. At present, more than 800 cities have applied to join, and China market staff handle a large number of consultations and applications every day. In just half a month, hundreds of cities have applied to join, and some local governments have also participated in the action. CNCN City Platform provides a variety of profit models suitable for franchisees, and can provide comprehensive information solutions for local corporate finance units, such as online advertising, channel leasing, e-commerce, logistics and distribution, online banking, online transactions, corporate members, corporate Internet access, e-mail, search engines, investment promotion agents, website construction, online marketing, information intermediary, information consultation, product project agency, vocational training and exhibition. Can assist the government to carry out a series of major activities, such as attracting investment, tourism services, economic and trade negotiations, project bidding, etc. ; Can carry out SMS, online games, shopping malls, Flash, blogs, online medical care, online education, Internet cafes and other services.
As an emerging Internet project in 2005, CNCN urban platform is favored by entrepreneurs. CNCN city platform has nearly 1000 websites with city names as domain names in China, and it is still expanding, forming the largest city network platform in China. In view of the development trend of Internet localization in China, CNCN City Platform has combed and improved a set of business plans suitable for the operation of the city platform through continuous practice and summary on the basis of launching a pilot operation website, emphasizing the ultimate profit by providing life services and enterprise information. In addition to providing "city top-level domain name+whole site scheme+main site support", CNCN city platform also provides a series of entrepreneurial guidance, including website operation, profit model analysis, network marketing, website construction combined with urban characteristics and so on.
Comprehensive portal has the advantages of comprehensive portal, with complete columns and rich contents. As a local portal, there is no lack of content. In addition to providing daily information services such as weather forecast, news and maps, friends have the convenience of making friends in the same city, talent recruitment has geographical advantages, e-commerce has the convenience of logistics, and telecom value-added services have more SP cooperation. The columns that can be operated include real estate, tourism, IT hardware, classified information, second-hand transactions, Internet cafe alliances, education and training, and broadband value-added services. As long as the geographical advantages are well played, it is easy to become a local flagship website.
According to Ms. Huang, Marketing Director of Xiamen Huayu. com, CNCN has the characteristics of quick profit, and the portal website also contains unlimited business opportunities in its regional personalized function. As a city portal, it has a large number of local network users. The market scope of local enterprise customers is mostly confined to the local area, and it is easy to waste resources by placing advertisements on comprehensive portals. If the local portal website is targeted, the advertising effect will be more obvious. In addition, remind franchisees that city portals should always keep the website information updated, improve the readability of information, actively interact with netizens and make local characteristics.
The city portal is closer to the lives of netizens and local governments. At the same time, it is an excellent network platform in line with the world and plays a very important role in the promotion of local cities. This emerging Internet model will also reshuffle China's Internet economy.
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