Information dissemination channel
1 Simple new structure
The structure of news headlines is relatively fixed, generally extracted from the integration of news content, which can make news headlines more refreshing. Follow the fixed structure of news headlines and replace single or complex news headlines with high-frequency word combinations. At this stage, readers can read the required information through different news channels. In this context, the categories of news headlines are constantly updated and improved. In recent years, in the development of news media, small auxiliary headlines have been added after news headlines. This kind of composite news headline can not only make up for the deficiency of single headline, but also improve the defect of composite headline and subdivide the core value of news content. A small auxiliary headline is connected under the headline to form a new news headline structure, which is concise and rich. The structure of news headlines is relatively fixed, and there are still some complicated disadvantages in cohesion.
At present, most news headlines adopt the structure of topic and subtitle coexisting. This new news headline structure not only highlights the growth of news headlines, but also makes readers catchy. It is an inevitable trend for the development of news media to establish this type of news headlines, make them more concise and gradually replace the complicated headline structure. Concise news headlines can not only save news pages, but also ensure the coherence of readers' reading. In addition, the main title can play the role of summarizing the full text.
2. Lifestyle
Due to the popularity of the Internet and the rise of e-commerce, people's lives have also changed. In the past, it always took a lot of time to go shopping in shopping malls or department stores. After visiting several shopping malls, people were so tired that they fell apart. Now, you can buy things in the online virtual shopping mall with a click of the mouse without leaving home. Tired of shopping in online shopping malls, go to music websites or other entertainment websites to relax. In short, parties, shopping, watching movies, playing games, reading books, collecting, swimming and discussing can be solved online as long as you like. Time, cost and mood are much more wonderful than the traditional way. Of course, the Internet and e-commerce bring convenience to people, but also bring new problems: children's surfing the Internet, information pollution, family privacy, e-commerce security and so on all bring us new challenges. How to deal with these problems correctly is also something we must consider in our life. It is possible to encourage the use of computers and networks to work at home every day. No matter what the task is, it can be completed anytime and anywhere through the transmission function of the network. In this way, you can work at any time, whether at home or in other places, instead of being confined to the office as before. Moreover, the cost of commuting from home saves the time on the road, and the traffic jam in the first half no longer exists, which also reduces the traffic burden. In the 2 1 century, working from home will become more and more popular.
3. Consumption patterns
Consumers should no longer spend time in shopping malls and waiting in line, but can use e-commerce system to complete the whole shopping process at home. Online shopping, electronic payment and door-to-door delivery are the best choices for consumers in the 2 1 century.
4. Educational methods
Similarly, interactive network multimedia technology has brought great convenience to people's education. Digital classroom has solved the educational problem that many professional students and on-the-job personnel have no time. Lectures, homework, comments, everything is done online. As a way of distance education, online university is accepted by more and more people. College of Multimedia Information, Hunan University officially offered English and computer courses, which benefited many students. Network university breaks the limitation of time and space, and can learn what they want remotely, which provides opportunities for in-depth study. The network university will become a moving landscape on the education line.
Information dissemination channels brought by new media
I. Information collection
(1) Collection personnel. Traditional media has a special department to collect information, and everyone can use new media to publish and receive information. (2) Collection channels. Traditional media is interpersonal communication. Under the condition of new media, mass communication may occur for the first time, and information workers may use new media to carry out mass communication, thus becoming the disseminators of mass communication. It can also be seen that there is no special channel for information collection in new media communication, and personal experience or presence is a necessary condition for information collection, while the participation of the whole people ensures the diversity of information collection channels. It is these characteristics that ensure the timeliness and comprehensiveness of news information. (3) Control of information collection. Traditional media? The janitor? To decide which content will eventually meet the audience. There is no gatekeeper in the spread of new media such as blogs. ?
Second, the information content.
(1) The content composition is diversified, and all kinds of information are complicated and involve a wide range. This change in content composition reflects the essential characteristics of new media information dissemination. Even when spreading current political news, new media fully embodies its own advantages and provides all kinds of original news information. The second main content of new media communication is all kinds of personalized topics and information, especially some private topics and information. The media of this topic and information dissemination is mainly the Internet. Personality topics spread by online media also include recording what you see, hear and feel in your personal life in the form of logs, words and images.
(B) the narrative of information content, personalized oral communication. Podcasts are very popular on the Internet? Mouth show? Is a typical example. It is worth noting that the oral communication of some new media such as podcasts and blogs on the Internet is not the spoken language of daily life. (3) The value orientation of information content is service. The second is entertainment. . The third is self-expression. ?
Third, information dissemination.
(1) Time and space extensibility The superior time and space capabilities of new media such as mobile TV, mobile TV and network TV not only bring efficient and convenient information services to human beings, but also further break the regional monopoly of the media and promote the cross-time integration of the media.
(2) Interpersonal communication The so-called interpersonal communication is a summary of the characteristics of interpersonal communication. Face-to-face communication between people is a kind of personalized interactive communication, and immediate feedback is the driving force to promote communication. But in real life, because human nature is the sum of all social relations, the communication between people is full of all kinds of power relations, and it is impossible to realize equal and interactive communication in fact. With the support of digital technology, new media communication makes media communication interact with interpersonal communication. In addition, some new media communication can better reflect equality, such as Internet-based blogs, podcasts and wikis. When people communicate on these media platforms, the power relationship of their real identities is less restrictive than real interpersonal communication. As Fang Xingdong pointed out, people who own blogs have dual identities, and the identity of online blogs makes communication more equal and interactive. New media communication has also broken the identity restriction between the sender and the receiver of traditional media communication. By sending short messages, writing podcast logs and initiating online group chats, a person can communicate on the Internet. Anytime, anywhere, to anyone? Carry out mass communication and break through the barriers of traditional mainstream media to speak.
(3) Diversification Anyone can spread information at any time through new media such as blogs and podcasts, and through constant communication, a small group with similar interests can be formed. Traditional media often have undifferentiated universal audiences, but in new media, they are divided into similar tastes or related interests? Niche? For example, various online game groups, outdoor travel forums, SMS dating clubs, etc. The decentralized communication of new media makes advertisers more purposeful and the advertising effect more obvious. This communication characteristic has brought predictable industrial advantages to new media, thus laying the foundation for the development of new media.
4. Compared with the media, in the new media era, information dissemination has four main characteristics:
The first is interactivity. In the process of new media communication, advanced people can interact with network technology through various forms, which fundamentally changes the mode of communication. The second is speed. The new media has realized information dissemination, which has the characteristics of more dissemination and opened up channels for the media. The third is popularity. Because of the various forms of new media, participants can communicate through their own platforms, which makes anyone in the platform become the main body. The fourth is diversity. New media are constantly emerging, covering a wide range of content and increasingly diversified forms of expression.
China will enter the era of meager profit dissemination of network information in 20 1 1.
The quasi-popularization of Weibo in the domestic intelligent transportation industry should be only half a year. How many Weibo users are there in China now? No one has an accurate data. This data changes too fast. Of course, Sina and Tencent, the two Weibo giants in China, both claim that the number of users exceeds 100 million, which is a great test for the disclosure of government information in the era of data eight networks.
At present, the number of netizens in China has reached 65.438+32 billion, and the number of mobile phone users has exceeded 443 million. There are as many as 300 billion online messages every year. The content of SMS is varied and mixed. The spread of rumors and suspicions often stems from the scarcity of authoritative information. Only the disclosure of information can effectively eliminate people's imagination. As Le Pen, a famous French social psychologist, said? The masses are not good at reasoning, but they are eager for action. ? So when rumors spread widely and turned into social crisis, it is not surprising. If the spread of rumors in the traditional era is only a kind of oral communication effect, can the spread of rumors in the network era happen? Butterfly effect? It is far more destructive than traditional communication. The emergence of rumors is inevitable, and rumors themselves are not terrible. The key is that the government should take effective measures to control and eliminate rumors in a timely and effective manner. If the ground voice is weak or even missing in the place where rumors are not well spread, then all kinds of distorted voices will become strong voices. ? Rumors stop in the open? . Unfortunately, government websites have not done enough in this regard. Recently, the fifth (2006) China government website performance evaluation released by the State Council Press Office, the State Council General Office and China Electronic Information Industry Development Research Institute shows that there is a big gap between the public's satisfaction and awareness of the government website and the imagination of the competent authorities. The reason is related to the low degree of government informatization.