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As a salesperson, you often meet all kinds of people with different personalities. People with different personality combinations may have completely different leadership styles and characteristics, and the corresponding communication methods will be different.

according to the leadership theory of PDP, a person's personality combination is mainly reflected in his control, performance, patience and accuracy.

PDP leadership theory uses four animals to describe these four personality traits-one is tiger, peacock, koala and owl.

Tiger type:

Keywords: goal-oriented, decisive, rational, explosive, confident, competitive and workaholic.

? People with this kind of personality often have clear goals and strong style. They are highly dominant, competitive, aggressive, positive and confident, and are decisive organizers. They are ambitious, adventurous, analytical, proactive and extremely ambitious. As long as they set their goals, they will go forward bravely. They are not afraid of conflict, and even think that conflict is a way to solve problems, which is most suitable for pioneering and reforming work. Liu Chuanzhi and Dong Mingzhu are people with this personality trait.

Work style: Speak slowly and convincingly, and make eye contact when talking.

suggestion: show yourself confident and decisive in front of him, avoid public occasions, play the devil's advocate, and say the main points, pros and cons and results.

Peacock type:

Keywords: interpersonal orientation, good expression, good friends, strong desire for expression, sensibility and more words.

? People with this kind of personality have high expressive ability, strong social skills, fluent eloquence and warm and humorous demeanor, and it is easy to make good friends and establish popularity in groups or communities. They are born with optimistic and kind personality, sincere sympathy and the ability to infect others. In a working environment dominated by teamwork, they often have the best performance, and they are the people who can blow the horn of leadership the most. Niu Gensheng and Ma Yun are people with this personality trait.

Work style: rich facial expressions and quick gestures.

Disadvantages: I often can't care about details, and I'm easy to get emotional.

Suggestion: Pay attention to details and manners in front of him, communicate family, news and talents first, and then transfer to products.

koala type:

Keywords: caring-oriented, persistent, caring for people, slow pace, good affinity, stable, stocky enough, and unwilling to conflict.

? This kind of personality has a high degree of patience, he is honest and easy-going, and he is calm and self-sustaining; Life pays attention to laws and regulations, but it is also calm with fate. In the face of difficulties, everyone can be calm. Suitable for internal management, they can give full play to their strengths in fields that require professional and precise skills, or in workplace environments with harmonious atmosphere and no rush schedule. They are also excellent personnel leaders and are suitable for rebuilding mutual trust after enterprise reform. Its representatives include Yu Minhong and Li Dongsheng.

Work style: Speak slowly, have a kind facial expression, and have family photos in the office.

Disadvantages: It is difficult to stick to one's own point of view and make a quick decision. I don't want to have a disagreement, and I easily compromise under pressure.

suggestion: don't understand the implication, don't rush to close the deal, visit many times, and put appropriate pressure to help make decisions.

Owl type:

Key words: standard-oriented, thoughtful, streamlined, standardized, institutionalized, attention to details, very traditional, emphasis on discipline, implicit.

? People with this kind of personality have a high degree of accuracy, and their style of doing things emphasizes rules over emotions, and everything takes rules as the criterion and takes them as the leading thought. He is introverted, good at using numbers or rules as expression tools, but not good at communicating emotions or giving instructions to colleagues and subordinates by language. He is a perfectionist because he is methodical, disciplined and committed. Most executives of multinational companies and leaders of state-owned enterprises share this personality.

Work style: few facial expressions, precise language, charts, statistics, numbers and other patterns hanging in the office.

Disadvantages: it is regarded as apathy, and the analysis excessively misses the best opportunity

Suggestion: the presentation of the scheme should be data-based, pay attention to logic and causality, and every conclusion should be based on professional knowledge.

Different positions have different needs for different personalities. Generally speaking, pioneering positions need people with tiger personality; People who need peacock-type personality in positions such as motivation, brand building and social interaction; People who need koala personality in service jobs; People who need owl personality for professional research, cost control and process specification. Similarly, people with tiger personality sell functions, people with peacock personality sell emotions, people with koala personality sell services, and people with owl personality sell quality.