At present (March 24, 2017), it is not possible.

There are pictures and the truth.

The picture above is a screenshot of the index data on WeChat, WeChat Index, and Liangliangdao. You can see that the currently viewable data is the 7th, 30th, 90th, the index on a specific day, etc. It is very different from what is officially promoted by WeChat. What use can you make of this?

WeChat’s open big data capabilities - WeChat Index

In the era of mobile Internet, social data is becoming more and more important. Hot spots are often not only followed by one group of people.

As an application with 889 million monthly active users, WeChat has become an indispensable tool in people’s daily lives. "Do you like finance or gossip?" "Discuss buying or selling a house?" "Do you like men or women?" "What's going on with Sade during this time?" Everyone has their own different preferences and habits. ?

You may often see a certain event "splashing the screen", but you cannot accurately understand its popularity changes over a period of time. Although there are currently some indices based on the mobile Internet field, there is no social data from WeChat, making it difficult to form a three-dimensional and comprehensive user preference tracking. ?

The mobile Internet data analysis tool "WeChat Index" based on WeChat's massive data came into being. WeChat's open big data capabilities hope to provide more reference value to individuals or enterprises. On the one hand, the "WeChat Index" can display keyword search trends, and on the other hand, it can deeply mine public opinion information, market demand and other data characteristics.

Application scenarios of WeChat Index

Capture hot words and understand trends

WeChat Index integrates search and browsing behavior data on WeChat, based on massive data The analysis can form the "keyword" dynamic index changes on the same day, the 7th, the 30th and the 90th, making it easy to see the popularity trend and the latest index dynamics of a certain word over a period of time.

Monitor public opinion trends and form research results

WeChat index can provide monitoring of social public opinion and can understand in real time the social issues, hot events, public opinion focuses, etc. that Internet users are currently most concerned about. It is convenient for governments and enterprises to conduct research on public opinions, thereby forming effective public opinion response plans. ?

Insight into user interests and facilitate precision marketing

The popularity changes of keywords provided by the WeChat index can indirectly obtain users’ points of interest and changes, such as daily consumption, entertainment, and travel etc., thus forming a decision-making basis for brand enterprises’ precise marketing and delivery, and also forming effective monitoring, tracking and feedback on the effectiveness of brand delivery.

The WeChat index is not mature yet. The WeChat index can help everyone see the popularity of keywords in WeChat. The popularity is and is limited to WeChat searches, public account articles and publicly forwarded articles in Moments. Comprehensive analysis.

So, what does a truly mature data analysis search product look like?

Take Baidu Index as an example, with the same keyword Liangliang

This is a screenshot of the index data obtained by Liangliang of Baidu Index.

In addition to index data trend research, we can also see data such as demand maps, public opinion insights, and crowd portraits.

Through this demand map? Combined with the following related word search analysis, we know that the main needs of users are music appreciation and downloading. The main needs are "Three Lives Three Worlds Ten Miles of Peach Blossom" and "Zhang Bichen". If we do A video with pictures and text, the same theme song "Liangliang" from Three Lives, Three Worlds and Ten Miles of Peach Blossoms, with the title "Not inferior to Zhang Bichen's cover version of "Liangliang", everyone is stunned after listening to it, with a download link attached", can it be done? Attracting attention, gaining popularity, converting and attracting fans?

Related information of the demand map

Related information of public opinion insights. After looking at the public opinion insights, can we also find that someone is actually doing such a thing?

Relevant information about crowd portraits? Based on the crowd portraits, we can better analyze that the age group of the audience is mostly women around 30 years old, so we want to launch the video guide, language of pictures and texts, Can the layout and style of graphics and text be more targeted?

Capture hot words and understand trends

Monitor public opinion trends and form research results

Insight into user interests and help precision marketing

We It can be seen that the scene function mentioned by WeChat has actually been implemented in Baidu Index.

Tencent has been accused of copycat plagiarism for too long. This time, the WeChat Index is not plagiarized. It currently only has a large framework, but it is basically based on products such as Baidu Index. Subsequent optimization may highlight it. characteristics. As an application with 889 million monthly active users, user data will be clearer, and the three-dimensional and comprehensive user preferences will be more obvious. However, the degree of user data privacy must be grasped, and market demand cannot be tapped for certain companies. , monitoring public opinion and damaging the privacy of WeChat users.

So, the current marketing tool is Baidu Index, while WeChat Index still has some way to go.