The core data of this paper: the proportion of single people, blind date attitude, the proportion of payment by dating platform, the reasons for payment, and the scale of Internet dating market.
The number of singles aged 20-40 has exceeded 50%
According to the survey information made by Aurora in July, 20021,the proportion of single people aged 20-40 in China has reached 55.5%, and more than one third of them are "mother-child-only", that is, people who have no love experience.
There are still 86.7% people in the workplace who don't exclude taking off their orders through blind date activities.
40% of singles have paid on the dating platform.
According to the survey data of Aurora, 4 1. 1% of single people have paid on the dating platform.
Singles can ensure a more authentic and reliable dating environment by paying on the dating platform, which is convenient for further contact or interaction with high-quality potential contacts. This shows that online channels are also very popular in the marriage service market.
In 2020, the scale of Internet dating market will reach 510.3 billion yuan.
With the increasing demand of singles for dating, and considering their higher willingness to pay for dating platforms, it is expected that the Internet dating service market in China will still grow. According to Bida data, from 2014 to 2020, the overall market scale of China Internet dating industry tends to rise, and the scale of this industry will be about 5130 million yuan in 2020. It is predicted that the market scale will reach a small climax in 20021year, and it is expected to reach 6.84 billion yuan.
In this environment, Foresight believes that the Internet dating service market is likely to become the "business home" of the dating service market.
The above data comes from the Prospective Industry Research Institute's China Wedding Industry Market Research and Investment Forecast Analysis Report.