The concept of "customer is God" has become the creed and business policy of many companies today. Japan's Hitachi Company Advertising Section Chief Wada Kou once said: "In modern society, consumers are supreme. "The king of the world, no company dares to despise the will of consumers. If you despise consumers, all products will not be sold." In this sense, customers are indeed the masters of the fate of the company. From the perspective of corporate relations , it is not enough to only regard customers as God. Because it only determines the relationship between enterprises and customers on the basis of one-way economic interests. It only considers obtaining benefits from customers, but does not consider that enterprises are consumer-interest-oriented. Principle; on the other hand, since customers are God, companies can only meet God's needs flexibly, without taking the initiative to care about, considerate customers, or even guide customers' consumption. Nor does it reflect the principle of two-way communication and mutual benefit between companies and customers. We What is advocated is that in today's corporate relationships, customers are both gods and friends of the company. Make friends with customers, consider the interests of customers, solicit customers' opinions with a sincere attitude, understand customer requirements, Gain the trust of customers.

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