58 Tongcheng is the leading website of life classification information in China, which aggregates a large amount of personal information and business information, providing convenient services for netizens to solve the focus and difficult problems in their lives.

The service information in the same city is verified at different levels, which is true and effective. Netizens can inquire about the types they need for free. And almost every large and medium-sized city has 58 service websites. Once you encounter problems in your life, netizens can find someone to solve them in the first time.

The service scope of the same city covers all areas of life, and basically realizes a variety of life information such as house rental, catering and entertainment, job hunting, second-hand trading, car rental, pet ticketing, travel and making friends, and meets all the needs of netizens' lives.

So, how does 58 City make money?

As can be seen from the above introduction, the nature of 58 City is a life service intermediary platform. Customers provide services, rent shops and advertise. Users need services and find reliable shops to provide services.

So, it has no content, but it has traffic. This is also the main reason why 58 cities can make money.

In any city, there are businesses that can't find customers, and customers can't find the urgent needs of suitable businesses. What 58 does is to connect them through the platform.

Because the brand of 58 is doing well in the same city, and after the acquisition of Jiji.com, there is basically no comparable service platform in the same city in China, and users have basically developed the habit of looking for 58 for something. Therefore, it attracts a large number of merchants to place advertisements on the 58-city platform.

Advertisements on 58 are free, but if businesses don't join 58 members and buy 58 recommended seats, advertisements will be distributed at the bottom, making it difficult for customers to find them. Therefore, in order to promote their own stores, merchants will buy members and recommend seats, and membership time is also a great reference for customers to choose services.

Selling recommended positions is the source of making money in 58 cities.

This also gives us a revelation that as long as we grasp the pain points of people, any form of entrepreneurship will have income, rather than having to do content.