Rewarding female anchors is a kind of money transaction in the webcast industry in recent years. In order to support their favorite female anchors, or be attracted or moved by them, users will transfer money to female anchors to pay a certain reward fee through the reward mechanism provided by the website. The audience may reward the female anchor for the following reasons:

Support the favorite female anchor: the audience may appreciate and like the performance, style or other aspects of the female anchor, and want to support her to continue to create or provide content in the form of rewards.

Get consumer psychological satisfaction: the audience may reward the female anchor to get consumer psychological satisfaction, such as feeling that they have some interaction or connection with the female anchor, or hoping to get the attention and response of the female anchor.

Pursuit of virtual emotional experience: In the virtual world, the audience may take the female anchor as the object, resulting in emotional dependence and recognition, and therefore generously rewarded.

It should be noted that reward itself is not a bad behavior, but there are still some problems and risks. For example, rewarding female anchors may induce them to publish vulgar content, encourage bad social atmosphere, mislead minors, and even involve legal issues such as copyright, which should be treated rationally and cautiously. [3] [4]