The financial report shows that all business indicators of jiayuan have achieved strong growth: the net income in the second quarter reached 83.3 million yuan, up by 1, 2 1.0% year-on-year. Operating profit was RMB 665.438 billion, up 65.438+032.2% year-on-year; According to non-GAAP excluding equity incentive expenses, the operating profit was RMB 26.3 million, up 567.9% year-on-year. The net profit is 6.5438+0.4 million yuan; According to non-GAAP excluding equity incentive expenses, the net profit reached 265,438 yuan +0.6 million yuan, a year-on-year increase of 965,438+0%.
Gong Haiyan, CEO of jiayuan, said that the online dating market in China has developed rapidly in recent years. After jiayuan successfully listed on NASDAQ in May this year, its brand effect, influence and user base have been significantly improved, which led to strong and sustained growth in the second quarter.
"The competitive landscape has not changed, and jiayuan's leading edge is obvious," Gong Haiyan said at the global analyst conference.
Excellent performance of key user indicators promotes revenue growth.
In the second quarter, jiayuan's core user indicators such as the number of registered users, the average number of monthly active users and the average number of monthly paying users all performed well. According to the financial report, there were about 5.3 million new registered users in the second quarter, and the number of registered users reached 45.5 million as of June 30, 201year, which was far ahead in the industry. The average monthly active users exceeded 5.4 million, up 47.3% from 3.69 million in the same period last year. The average number of monthly paying users is nearly 65,438+065,438+040,000, an increase of 65,438+030.1%compared with 500,000 in the same period last year. The average monthly contribution income (ARPU) of each paying user is 20 yuan, which is stable compared with 20.2 yuan in the same period last year.
Gu Shangxiu, chief financial officer of jiayuan, said: "This means that in the second quarter, the average monthly paid users accounted for 265,438+0.0% of the average monthly active users, and in the first quarter of this year, it was 65,438+08.6%, and in the same period last year, it was 65,438+03.4%. The effect-based payment model pioneered by jiayuan allows users to pay only for the letters they want to read or send, which is one of the main reasons why users are willing to spend money on our website. With the increasing number of active users, the volume of letters will also increase, and more users will be willing to pay. We will continue to focus on increasing the number of paying users in the future, and ARPU is expected to remain stable in the next few quarters. "
Analysts believe that this proportion of paying users can show the efficiency of converting active users in jiayuan into paying users, which will promote revenue growth with ARPU***. Online dating is a winner-take-all market. Jiayuan has the largest online dating platform in China, and its scale effect and brand effect will attract more users and form a virtuous circle.
It is worth mentioning that in the second quarter, the VIP business in jiayuan contributed14.5 million yuan, which was a great increase compared with the same period last year and the first quarter. In this regard, Gong Haiyan said in an interview that VIP business is a new business and needs a lot of offline services. Compared with our traditional online business, it is more complicated, and we are still cultivating VIP team. At present, the strategy of VIP activities is more to use the resources in the station, that is, not to spend money to promote this new business, but to tap customers by relying on the existing database. In the future, we will also consider off-site advertising to find more opportunities.
"We expect the VIP business to continue to grow rapidly for a long time. Although this part of the income is limited and the base is very low, China's economy is developing rapidly, and many high-end men and women with successful careers and tight time need us to provide such services. " Gong Haiyan said.
Forcing the mobile Internet to have more room for growth in the future.
Excellent performance is inseparable from Jiayuan's continuous optimization of user experience. In the second quarter, jiayuan made substantial progress in wireless strategy and system optimization, and the strong launch of new functions improved the service quality and further improved the user experience.
On the one hand, jiayuan is the first to launch a beta version of mobile device application in the field of making friends, which enables users to visit jiayuan anytime and anywhere through mobile devices and provide location reminding service. At present, the test versions of its Android, iPhone and Windows Phone 7 operating systems have been listed, and the test versions of applications based on iPad, Java and Symbian systems will be launched this year.
On the other hand, jiayuan improved the system so that it can recommend objects that are more suitable for users to choose friends, and initiated a map search function-users can search for potential objects nearby and contact them by marking their own positions.
"These improvements and new functions better meet the communication between users, attract them to spend more time browsing websites, improve the activity and stickiness of users, increase the number of letters, and encourage more active users to become paying users." Gong Haiyan said, "In the future, jiayuan will continue to invest in developing new functions and improving its system, and making friends on the mobile Internet will be an important growth point in the future."
The market research company iResearch predicts that the online dating market in China will develop rapidly, from 487 million yuan in 20 10 to 900 million yuan in 20 15, and the mobile Internet will be the commanding height of the information industry in the future. According to industry analysis, jiayuan, as the "first marriage and love stock in China", has performed well in the stock market since its listing. In July, its share price rose 26%, from $65,438 +0 1.43 to $65,438 +04.39. Entering the field of mobile Internet dating this time, it will become the first largest dating website covering all mainstream wireless platforms in China, and a series of related measures to optimize the user experience will make it full of stamina and greater imagination in the capital market.