What is a blog?

Reading other people's blogs means going to other people's blog sites, such as Netease blog, Sina blog, Sohu blog and so on.

① Blog = Blog = Weblog = Weblog = Blog = Webdiary

② Blogger = Blogger = Blogger

Blog (noun):

A blogger is someone who writes or owns (a blog or a weblog).

2. Blog or weblog refers to weblog, which is a publishing method for individuals to spread their ideas and link to knowledge sets.

Blog (verb): refers to the process of publishing articles in the virtual space of blog or Weblog.

The word "Blog" comes from the transliteration (not translation) of the English word blog. BLog is the abbreviation of WebLog, which is the combination of two English words: Web and log. The log has the following explanations:

1. Record the ship's speed, progress and all shipowners' events important for navigation. Nautical record: a record of the ship's speed, course and all events of great significance to navigation.

2. Books that keep such records. Log book: A book in which such records are kept.

3. Records of vehicle performance, such as flight records of aircraft. Flight log: a record of the working conditions of a vehicle, such as the flight record of an airplane.

4. Records, such as records of machine performance or underground engineering progress: log: records of machine working status or task progress.

Weblog is a running record published and read on the network, usually referred to as "weblog" or "blog". The concept of BLOGGER is interpreted as publishing, publishing and Posting articles on the Internet (the word post refers to posted articles when used as a noun), which is a rapidly growing online activity, and now there is even a proper term-weBlog, or blog, to refer to this kind of online publishing and publishing articles.

A blogger is a blogger. Blogger is often translated into the word "blog", and the act of writing a blog is sometimes translated into "blog". Therefore, the Chinese word "Blog" can be used as a noun to refer to two meanings respectively, blog and Blogger, and it can also be used as a verb to express the behavior of blogging, but it means different things on different occasions.

A Blog is a web page, which is usually composed of short and frequently updated posts (post, as a verb, means posting, as a name, refers to published articles). These posts are generally arranged in reverse order by year and date. As the content of the blog, it can be your pure personal thoughts and experiences, including your personal views on current affairs and state affairs, as well as your careful cooking of three meals a day and clothes. It can also be the content created collectively by a group of people based on a certain theme or a certain field. It is different from "online diary". As an online diary, it is obviously private, while blog is an effective combination of privacy and openness. It is not only the expression of personal thoughts and the record of daily trifles. The content it provides can be used to communicate and help others. It can accommodate the whole Internet, and has high spirit and value. A blog is a web page, which usually consists of short and frequently updated posts. These posted articles are arranged by year and date. The content and purpose of blogs are very different, from hyperlinks and comments to other websites, news about companies, individuals and ideas to the publication or posting of diaries, photos, poems, essays and even science fiction. Many blogs are publications that people think of, while others are collective creations of a group of people based on a specific theme or the same interest. Blog seems to be real-time information of the network. Bloggers These blogs are called bloggers.

In short, a blog is a comprehensive platform that takes the network as the carrier, publishes its own experiences simply, quickly and conveniently, communicates with others timely, effectively and easily, and then integrates colorful and personalized display.

Different blogs may use different codes, so they are not necessarily compatible. For example, Baidu Space uses the encoding of GB23 12, and Sina Blog uses the encoding of UTF-8. Moreover, at present, many blogs provide colorful templates and other functions, which makes different blogs have their own characteristics. For example, users of China Blog Network can edit relevant codes by themselves to achieve many magical and beautiful effects, such as the tiger song culture of tiger songs.

The origin of the word "blog"

The word "blog" originated in China, and historians generally believe that it originated in the Qin Dynasty in China. At that time, in order to assassinate Qin Shihuang, Sean found a chivalrous man and chose Bolangsha as the assassination site. The assassination failed. However, the Daqin Empire was shocked by this sudden incident and reported it at the first time. Countless bamboo slips ran back and forth on the post road, and the message on it was only engraved with a scarlet seal character: "Knight of Bolangsha."

Thus, the original meaning of "blog" refers to emergencies. Later, the meaning of the word was further expanded to refer to "something worth seeing", "shocking events" or "newsworthy remarks", so that Sima Qian said at the beginning of Historical Records: "The so-called history books are the collection of countless blogs." In fact, the word "blog" is mentioned many times in the bamboo slips unearthed in Dunhuang and Gansu, and it is basically used before major news.

Another point of view of historians is that the origin of blog has another source: Ying Zheng sent people overseas to look for the fairy mountain in order to live forever, and built a building overlooking the sea, named "Youth Pavilion", which is eagerly awaited by people every day. If he doesn't find the turning fleet, he will write some thoughts and send his melancholy mood. When Ying Zheng finally passed away, the building "Bulaoge" was also pan-politicized, and gradually became a general term for expressing and recording feelings in various places.

When white people first came into contact with "Blog" and "Bulaoge", they found that they could not be accurately expressed in letters, so they combined the concepts into one and spelled a blog. Today, in the Hazare Dictionary published in Hungary, the explanation of blog is still "a record of personal feelings worth watching as exciting news".

[Edit this paragraph] The development of blog in China.

The idea of publishing a blog on the Internet started at 1998, but it didn't really catch on until 2000. In 2000, blogs began to enter China, which developed rapidly, but their performance was mediocre. It was not until Muzimei incident in 2004 that China began to understand and use blogs. In 2005, domestic portals, such as Sina and Sohu, were not optimistic about the blog business, and joined the blog camp and began to enter the blog Spring and Autumn and Warring States Period. At first, bloggers recorded their experiences and opinions of browsing websites every day and made them public for others' reference and imitation. But with the rapid expansion of blog, its purpose has been far from the original. At present, there are thousands of bloggers on the Internet who publish and post blogs for different purposes. However, because communication is simpler and easier than email and discussion groups, blog has become an increasingly popular communication tool for families, companies, departments and teams, because it is gradually applied to intranets. At present, BSP businesses are surging, and there are dozens of large blog sites. At present, the excellent Chinese blog networks in China are: Sina Blog, China Blog Network, Tencent Blog and Blog China.

[Edit this paragraph] Classification of blogs

Blogs can be divided into the following categories:

1, basic blog: the simplest form of blog. A single author provides relevant resources on a specific topic and makes short comments. These topics can involve almost all fields of human beings.

2. Group Blog: A simple variant of the basic blog. Some team members complete blog logs together, and sometimes the author can not only edit his own content, but also edit other people's entries. This form of blog enables group members to discuss some common topics and even complete the same project through consultation.

3. Blogs between relatives and friends (family blogs): The members of such blogs are mainly composed of relatives or friends, who are members of a life circle, a family or a group of project teams (such as the Bugu Community Network).

4. Collaborative blog: Similar to group blog, its main purpose is to make participants agree on some methods or problems through discussion. Usually, a collaborative blog is defined as a blog log that allows anyone to participate, comment and discuss issues.

5. Public * * * community blog: Public * * * publishing was popular for a while a few years ago, but it disappeared because there was no lasting and effective business model. Cheap blogs have the same goal as this public publishing system, but they are more convenient to use and lower in cost, so they are easier to survive.

6. Business, enterprise and advertising blogs: The management of these blogs is similar to the management of web advertisements of ordinary websites. Business blogs are divided into: CEO blog, enterprise blog, product blog, "leader" blog and so on. Blog application with public relations and marketing communication as the core has been proved to be the mainstream of commercial blog application.

CEO blog. The New Public Relations Wikipedia starts with 1 1, and counts nearly 200 CEO blogs or blogs written by people in leading positions in the company. The United States is the most, near120; Followed by France, nearly 30; European countries such as Britain and Germany also have their own precedents. There is no CEO blog in China. Although the companies involved in these blogs are mainly based on new technologies, there are also many international giants in traditional industries, such as Boeing.

Enterprise blog. In other words, blog writing is done as an enterprise, not as an enterprise executive or CEO. To 1 1.5, "New Public Relations Wikipedia" has counted 85 corporate blogs in a strict sense. There are not only Fortune 100 companies such as Hewlett-Packard, IBM, Cisco and Disney, but also a traditional industry with strong growth, Si Tong Field Farm Dairy Company, which has established four different blogs, all of which are very popular. Services, non-profit organizations, universities, etc. Such as coffee giants Starbucks, PricewaterhouseCoopers, Tivo, Cornell University, etc. I also set up my own blog. NOVELL also set up a public relations blog dedicated to communicating with the media.

Product blog. That is, a "blog" specially designed for a certain brand of products for public relations promotion or customer service. According to relevant statistics, more than 30 international brands have their own blogs. For example, in the automobile industry, in addition to last year's Nissan Tiida blog and Cube blog, we saw two blogs of General Motors at the end of last year and the beginning of this year. Not long ago, Ford's Mustang series also launched a "Mustang Blog", and Mazda also launched a blog specifically for its Atenza brand. This year, GM also used its blog to promote the offensive and successfully handled the public relations crisis of the Los Angeles Times.

The "Leader" blog. In addition to establishing blogs for public relations communication, some enterprises have also noticed the characteristics of blog groups as opinion leaders, trying to infiltrate and re-disseminate brands through blogs.

7. Knowledge base blog (or K-log): Blog-based knowledge management will be more and more extensive, which will enable enterprises to effectively control and manage information that originally belonged to only some staff members and was stored in files or personal computers. Knowledge base blog provides an important internal management tool for news organizations, educational institutions, commercial enterprises and individuals.

8. According to the popularity of bloggers and blog articles, blogs can be divided into celebrity blogs, general blogs and popular blogs.

9. According to the source of blog content and intellectual property rights, blogs can also be divided into original blogs, reprinted blogs for non-commercial purposes and both.

In addition, according to the way blogs exist, they can also be divided into:

1. Hosting Blog: You don't need to register your own domain name, rent space or compile web pages, you just need to apply for free registration to have your own blog space, which is the most "quick and economical" way.

2. bloggers who build their own independent websites: they need certain conditions and have their own domain name, space and page style. For example, you need to know how to make a web page, and you need to know about the internet. Of course, blogs with their own domain names are more free and have the greatest management authority. )

3. Affiliate blogger: treat your blog as a part of a website (such as a column, a channel or an address). These three categories can evolve, or even both. One person owns multiple blog sites.

[Edit this paragraph] Three main functions of blog

Freedom of individual speech and publication;

:: Knowledge screening and accumulation;

* A new network mode of in-depth communication.

However, to truly understand what a blog is, the best way is to practice it yourself at once, to practice it, and to gain true knowledge. If you are not familiar with blogs, I suggest going directly to the blog hosting website. Open your own blog account first. Anyway, it's easier than registering an email address, and it costs nothing. If you are bored, just throw it away.

Blogs are made public on the Internet because they are different from private diaries. The concept of blog is definitely much bigger than diary. It not only records bits and pieces about itself, but also pays attention to the content it provides that can help others.

A very good sentence: Blog is always the embodiment of * * * sharing spirit!

[Edit this paragraph] Blog and enterprise marketing

There are some misunderstandings in blog marketing, and blog door may not be the wealth door of network marketing. Not long ago, I read a case in which a French wine producer gained word of mouth by sending wine to a French blog, and then expanded sales through word of mouth, which achieved good social and economic effects. But if this case is put in China, it is debatable. Some domestic blogs, especially celebrity blogs, are written by gunmen. The gunman may have the urge to taste wine, but he may not be keen on writing about the feeling of drunkenness. Maybe the winery will beat the dog with meat buns. If you don't want meat buns to hit dogs, you have to use blogs as public relations. Most of China's blogs are not as romantic or even realistic as French blogs. Their fame comes at a price that ordinary small businesses can't accept. At present, the blog phenomenon of online marketing in China mainly focuses on enhancing corporate popularity by enhancing personal popularity, such as the blog of Sany Heavy Industry.

If the network is used as a marketing tool, then we must understand the advantages of the network, such as cost, speed and diversity. The illustrated network marketing tool is more effective than a single email, website and online advertisement.

"Flowers are not flowers, fog is not fog, and online marketing has no weight." For enterprises, there is no version of online marketing, so we must identify enterprises in specific operations to avoid crossing the road.

[Edit this paragraph] A brief history of blog

Who is the father of blog?

The appearance of blog is only in recent years, but it is not easy to write the history of blog. Many historical materials have to be verified as "antiques", and there are many differences and disputes. For example, it is impossible to have a clear answer to the question "Who is the father of blogs" because many celebrities are involved.

The earliest blog prototype

First of all, which was the earliest blog site? Obviously, the earliest blog appeared as a network "filter", that is, selecting some special websites and making a simple introduction. Therefore, some people think that Mosaic's What's New page, developed by the browser inventor Marc Andreesen, is the earliest blog page. Justin Hall's underworld link page is also one of the earliest prototypes of blog sites.

The earliest blog prophet

Secondly, who was the earliest blogger? William Gibson, a famous science fiction writer, predicted professional blogs in 1996: "Before long, someone will browse the Internet and choose content for a living. There is indeed such a demand. " Dave Winer of Userland Company started to run script news from 1997, and really began to have the basic and important features of blog. And he integrated these functions into the "frontier scripting environment" of free software.

1997 65438+In February, the official name of "Robot Wisdom Blog" operated by Jorn Barger was first used. Until now, he is still a very influential figure in the field of blog. Metafilter, a community blog site initiated by Matt Haughey, has been widely criticized, but it is indeed more interesting than other blog sites for a long time.

At present, the most popular word "blog" is generally recognized as named by Peter Merholz in 1999. This year also witnessed the rapid growth of blogs, mainly due to the emergence of many free softwares that automatically publish online, such as Blogger, Pita, Greymatter, Manila, Diaryland and Big Blog Tool, which often provide free server space. With these, blogs can publish, update and maintain their own websites at zero cost. Among them, Blogger produced by Pyra Company is the most popular and influential tool. At that time, they had a "dream team" for publishing software online. However, this success did not bring profits to the company. Even under the financial pressure, the company laid off employees in 200 1 year1month, and cut to the limit in one breath: only one full-time employee, ivan Wilhemlms, was one of the founders. The Dream Team also fell apart, and another founder was Meg Hourihan, a New Englander.

Finally, the most important question is, what is a blog? What is the difference between it and personal websites, communities, online publications, micro-portals, news pages, etc? Of course, the easiest thing to distinguish is the form, not the content, because the content of blogs is varied. Ivan Wilhemlms's definition is short: "The concept of blog is mainly embodied in three aspects: frequency, conciseness and individuality." Later, it continued to evolve, and the more standardized and clear form was defined as: 1. The main content of the web page consists of many constantly updated and personalized "posts"; 2. They are arranged in chronological order and in reverse order, that is, the newest one is placed at the top and the oldest one is placed at the bottom; 3. The content can be various themes, various appearances and various writing methods, but the content of the article must take "hyperlink" as an important expression.

If these conditions can't be met, it can't be called a regular blog site.

Because blog is not a pure technological innovation, but a gradually evolving network application. The natural grassroots nature of blogs also determines that it is difficult for people to identify as a formal "father of blogs", and no one dares to wear this hat. Otherwise, you will definitely hit a wall.

[Edit this paragraph] blog chronicle

1June, 993: The "Latest News" page of NCSA, the oldest blog prototype, mainly lists the indexes of emerging websites on the network. This page was updated from1June 1993 to1June 1996.

1994 65438+1October: Justin Hall started "Justin's home page" (Justin's personal webpage), and soon it began to collect all kinds of underground secret links. This important personal website can be regarded as one of the earliest blog websites.

1 April, 19971day: Dave Winer begins to publish script news. This website evolved from the early Davenet, and the earliest date is1994101October 7.

1997 65438+ February: Jorn Barger first used the term weblog to describe personal websites that have comments and links and are constantly updated.

1May 7, 998: Peter Merholz starts to publish peterme.com website (according to his own records).

1September 998 15: Memepool was published, and the earliest link was about "Alex Chiu's Immortal Device".

1999: peter mayle Holtz used the abbreviation "blog" to name a blog, which became the most commonly used term today.

1on may 28th, 999, Cam wrote in his personal blog site Camworld: "Dave Winer founded the earliest blog site, and Camworld showed that he didn't have to hide that he was a model and followed the scripted news."

April 12, 2000: Blogs Egroups' mailing list was terminated, and the debate between Jorn Barger and Dave Winer's founders began to become public.

August 22, 2000: Wine posted on FoRK's mailing list and an argument broke out.

June 5438, 2000+10: Jacob Nelson said, "... ordinary blog sites don't want to see it."

/10 2000 June 2000 14: Dave Winer hinted that his script news was the earliest blog site, and then he gracefully attributed this honor to his respected predecessor, Tim Berners Lee, the inventor of www.com.

165438+20001October: However, Winer soon found another crown for herself. Script news changed the slogan of the website to: the longest-running blog website on the Internet, 1 April 19971up.

65438+February 2000 17:UserLand released SuperOpenDirectory, hoping to become a factual tool for directory creation.

2001September 1 1: The World Trade Center was attacked by terrorists, and blogs became an important source of information and personal experience of the disaster. Since then, blogs have officially entered the mainstream society.

[Edit this paragraph] Blog story

The earliest blog

Dave Winer of Userland Company started to run script news from 1997, and really began to have the basic and important features of blog. And he integrated these functions into the "frontier scripting environment" of free software. However, whether this is really the earliest blog is controversial. Some people think that formally speaking, it was Jorn Barger who established the basic appearance of today's blog site at the end of 1997 (the original appearance at that time can be seen online.

Network administrators use log (log file) to refer to "system log file", so if you search weblogs with google a few years ago, you will find that most of them are website traffic analysis software such as Seacloak, unlike the real weblogs today.

Professional blog

Some blogs can be divided into professional blogs according to their professional authors and contents. For example, Li Songwei's e-commerce page blog focuses on the practice and research in the field of e-commerce/e-marketing. At present, it focuses on enterprise e-marketing/e-commerce application/website optimization and promotion/medical e-commerce /SAAS/WEB2.0 application, which is a professional e-commerce blog.

The word "weblog" was used for the first time.

1997 65438+In February, the official name of "Robot Wisdom Blog" operated by Jorn Barger was first used. Until now, he is still a very influential figure in the field of blog. Jorn Barger's contribution is mainly in form. He changed the meaning of log from impersonal, quasi-objective and mechanical writing close to the log book to free writing close to the travel log book. Metafilter, a community blog site initiated by Matt Haughey, has been widely criticized, but it is indeed more interesting than other blog sites for a long time.

The word "blog" was used for the first time.

At present, the most popular word "blog" is generally recognized as named by Peter Merholz in 1999. On May 17, 2002, Peter Merholz recalled in a post entitled "Vocabulary Games": I always like vocabulary, and whenever I meet new words, I like to get into the dictionary. I like vocabulary games, and the etymology is more interesting. I didn't expect this hobby to have an impact. 1999 (I can't remember the exact time) In April and May, I posted a post on my homepage: "I decided to pronounce weblog wee'- blog, or abbreviated as' blog'". I didn't think much about it, so I used this word in my post, and then everyone started using email. Keith Dawson classified blogs as "jargon queries". However, if Pyra hadn't released Blogger, 1999 in August, the word might have been said in vain.

Peter Merholz therefore turned blog into a verb, and later he derived the sayings of blog, blogger or ibolog, Blogsphere, etc.

[Edit this paragraph] Business know-how

1. updated frequently.

Frequent updates are not only beneficial to blogs, but also a prerequisite for success. If you don't update it at least once a day, you won't make full use of the potential of your blog. Frequent updating is not only because readers like fresh content, but also because it can increase the preference of search engines. Search engines like new content. The more frequently websites are updated, the more frequently search engines visit them, so blogs can often be included in search results. Once the search engine believes in a new day, it can improve its ranking in blog search results.

Respond positively to comments

There is a comment box at the bottom of each article to encourage readers to comment on the article. Reply to their comments by email or in your own comment box for further discussion and let visitors realize that they value their opinions very much.

3. Communicate with other bloggers, leave messages and participate in discussions.

Establishing an interest community is the key for enterprises or individuals to successfully run blogs. For most enterprises, this alliance is a mixture of existing bloggers, new resources and influential people in the industry, as well as employees, partners, suppliers and customers. For individuals, the new interest alliance is a friend and a person with similar interests. An interest alliance is an interest alliance plus the other party's interest alliance. Leave a message in the interest alliance to let these bloggers and their readers know that they may be interested in blogging. One of the most common ways for people to find new blogs is through * * * * links. If you can participate, you can get more traffic and build relationships with other bloggers and their readers.

4. Open access, exchange friendly links with friends and expand your blog circle.

Exchanging friendship links with friends can not only get a lot of direct visits, but also expand the circle of blog contacts and let friends of friends know about them. In fact, the significance of link exchange has gone beyond whether it can directly increase the number of visitors.

5. Make it easy for visitors to dig.

Websites such as digg, del.icio.us, Catch Shrimp, Fresh Fruit and Xinju.com allow readers to vote and comment on their favorite blogs and articles. At the bottom of every article, there are links to these websites, so that visitors can easily submit articles to these websites and vote for comments. Once the articles are excavated to these websites, more people will see these articles and can vote and comment on them. You can add a web page to explain how to subscribe, and attach an orange XML icon used by many blogs to indicate that this website can subscribe. Readers should be given the right to decide whether to subscribe, and all obstacles should be removed as much as possible to turn visitors into readers.

6. Blog websites submitted to search engines and websites.

1. Submit to search engine.

Search engines like Google like blogs, but not all search engines can easily find blogs. So you need to submit it manually to supplement it.

2. Submit to the blog search engine

In addition, with the rise of blogs, major search engines have launched blog search functions. If our blog can be crawled into the index database searched by major search engines, it will bring more visitors to our blog.

3. Submit to the blog directory website

7. Vivid and creative titles

Title is the key to successful blog management. Good titles can be found by search engines and bring more traffic. Charming headlines can attract readers to read and get more links. Headlines are very important for search engines, news feeds (RSS) and other blogs that are understood by the external environment. In these cases, users usually only look at the title and judge whether to read all the content according to the title.

[Edit this paragraph] The use of blogs

1, as a personal diary of the network.

2. The space for individuals to show themselves.

3. Places to make friends online

4. A place to learn and communicate.

5. Make extra money through blogs.

[Edit this paragraph] Blog program

The following blog programs are commonly used by bloggers, each with its own characteristics.

Z blog

PJblog

Wordpress software

Yixin blog