Don't forget the email push, webpage links, Renren.com, Friends.com and other dating, marriage-seeking and networking websites. Anyway, you can go wherever there are many people, and you are not afraid of not doing a good job in promotion. You can also attach what you want to promote to this Baidu question, so that enthusiastic netizens may see it and help you promote it with a logical conclusion. Isn't it killing two birds with one stone? Besides traditional blogs, Weibo, forums and classifications, what new promotion channels are there?
QQ, and Taobao. . I only use these kinds. . View the original post > >
Remember to adopt it. Besides forums, post bars, QQ, Q groups and Weibo, are there any good channels for network promotion?
the model is always changing, but it is always the same, no matter which promotion channels are only for the same goal: sales.
a database marketing
Database marketing, including IM promotion, EDM email sending and SMS short message sending, is a common way to promote online e-commerce. Database marketing usually contributes little to sales and has a low conversion rate, but it plays a relatively good role in tapping potential people and exerting brand power. What is good here is the return on investment.
Second Social Media Marketing
Social media marketing, with the development of the Internet, has increasingly developed into the relationship between people. People-oriented, user-oriented has become the most prominent symbol of the web2. era, and the user-created content UGC community has also occupied the vast majority of netizens on the Internet. Therefore, the author thinks that social marketing and delivering value through users have become an important channel for e-commerce websites to spread. In addition, this can also be observed from data analysis. A large part of the traffic comes from direct input, which usually comes from such word of mouth, IM communication, light blogs, favorites and so on.
Social media marketing covers a wide range, including blogs, forums, SNS, Weibo, light blogs and RSS sharing. Weibo and light blogs can be said to be new media marketing, and such media include many types of people. For example, the target group of Sina Weibo is mainly the elite group aged 2-4, which is also the target group of online shopping. In addition, there will be micro-groups and other users gathered together with the same goal in Weibo. Through sales promotion and activities to drive specific groups, create fission marketing, word of mouth, as long as you have patience and look at new media marketing with a developmental perspective, you will firmly grasp users. Examples of social media marketing include wenqing gathering place like douban, which is a suitable target group for e-commerce websites such as the first engraving of small fresh clothing brands.
three online advertisements
online advertisements can only be said that online advertisements are becoming more and more expensive now. Whether it is driven by the development of e-commerce, or whether the portal is becoming more and more famous, in short, hard and wide is beyond the reach of ordinary e-commerce companies. It is hard to say how much the conversion rate is, and how much the brand display has received is hard to calculate. It is suggested that e-commerce should do less about burning money, and controlling costs is the cornerstone of the long-term development of the website. But at the same time, with the rise of CPS advertising in Taobao Alliance and Yiqifa Alliance, CPS advertising is still relatively reliable. At least without sales, no one can take out advertising fees from my pocket. There are many CPA advertisements, and no matter what registration requirements, cheating data is inevitable. However, good relations with the alliance and finding good media can also achieve quite good results. From the perspective of direct sales, a better return on investment can still be achieved.
Four mobile phone clients
In the 3G era, the fragmentation time is getting more and more, and the mobile phone clients occupy our spare time. Have you noticed that the subway is full of mobile phone controls, mobile phone reading, mobile phone Weibo, mobile phone Renren, mobile phone LBS and mobile phone Taobao? Mobile client advertising has also earned a lot of click-through rates. APP development has been booming before mobile phones, and mobile clients naturally rely on the wind. With the gradual mainstream of the smart phone market, the mobile phone client is naturally a golden signboard. With determination, just do other things, even if it is outsourcing technology development, the most important thing to do e-commerce is always thinking and making technology work for me.
Five distribution platforms
Distribution platform, the author has been engaged in B2C e-commerce, and I don't have a deep understanding of the concept of distribution platform. In 1 years, group buying took shape, and in 11 years, during the Thousand Regiments War, the author cooperated with the group buying website several times. For me, the group buying website can be regarded as a distribution platform for e-commerce. It is important to make good plans and expectations in the early stage, and make good statistics and analysis in the later stage.
six search engine marketing
search engine marketing. The author octopus itself started as a webmaster and is more interested in a search engine itself. At present, SPAM on the Internet is flooding the network more and more. How to find the target website quickly and accurately is the reason why the usage rate of search engines is increasing. From the data analysis point of view, at least 1%-3% of the traffic is achieved through search engines. From the perspective of the conversion rate of search engine traffic, the conversion rate is relatively high due to accurate targeting. Search engine marketing should be divided into two types, one is SEM and the other is SEO. For SEM, for the enterprises in the early stage of building a website, SEM can solve this problem without keyword ranking, but it is quick and costly. For SEO, the effect is slow and the cycle is long, but the cost is low and the effect is lasting. Of course, it is suggested that the elements of SEO should be integrated in the early stage of website construction, the code should be simplified, the URL address should not exceed four layers as far as possible, the website map should be well made, and the keywords should be set well. SEO is bound to be an increasingly important part of marketing.
VII. Resource cooperation
Resource cooperation. More, vertical forum cooperation; Provide goods as integral gifts for redemption; Try the website cooperation, etc. There are many ways. It is advisable to master it flexibly, so don't say much.
Eight classified information websites
Classified information websites, which I mentioned when I was still doing education and training, posted top posts on classified information websites, and the advertising price of the pictures on the right was not high at that time. I worked for a quarter, but the conversion rate was not very high at that time, so I stopped. Of course, the classified websites are much stronger now than in those years. It also has different effects for different industries, and it is less involved. Please give us more advice. Is there any way to better promote blogs?
Content:
The so-called eyeball effect
First of all, your BLOG should be beautiful
Keep the content fresh
Classic and beautiful pictures
It is also important to download more wonderful videos for everyone to enjoy
Good music.
But the content of your BLOG must have its own theme.
Technically,
Your BLOG should contain the most fashionable words in search engines, and there are related search items on BAIDU and GOOGLE. Of course, it also needs publicity on QQ and large forums. Apart from the basic promotion methods of WeChat Weibo Forum, what other effective
Internet can be promoted by search engines and apps used by some highly active people. There are TVs, buses and bus stop signs that have been used all the time, and LED display screens of some large landmark buildings < P > How to scold Super Girl Tang Xiao Blog can't be scolded! What can I do urgently?
You can leave a message in the photo album in Tang Xiao's crazy bitch blog! Besides WeChat, Weibo, bidding and forums, are there any more effective ways to promote online?
news, news is a kind of marketing that combines the advantages of these marketing methods, and it is authoritative, which can increase trust. Some good news marketing agencies will also help you match keywords and give you guidance strategies. For example, Tamaki Media can achieve twice the result with half the effort. Which blog forum websites do better online promotion?
Sina, Sohu, Tianya, Maopu, Baidu Post Bar, etc. My Taobao shops are all promoted on these websites. What else is there besides seo accidents?
If you have financial support, do some good paid link exchange, especially in link exchange, a navigation station like Hao 123. The front page is paid, and the cost is not low, depending on whether your company has this budget;
It is not a good way to promote the website directly by posting in the forum. In order to quickly improve the popularity and influence of the website, it is suggested to hold an activity, which can last for a long time, and then be evaluated in stages, so that the target customers can visit the website at a high density. In addition, the long-term advertising effect can also be achieved in the cooperative site, which also requires financial support. The cost of the activity is much less than that of various advertisements, but the effect is much better and the image is much better.
if there is no budget support at all, you can only advertise in forums and through QQ groups and e-mail groups, but the consequence is that the website can be notorious at the same time, so how to do it depends on the desired effect, and the starting point also determines the result.