There is no doubt that WeChat is now a social giant, firmly grasping the big cake of social communication. Although there have been social software attacks on WeChat's status as a social giant, such as Mi Chat, Contacts, Flash, Chat Treasure, Mo Mo, Exploration, etc., they all ended in failure. Tencent, which firmly grasps QQ and WeChat social software, has thus become one of the companies with the highest market value in China. It can be said that whoever gets more traffic will have higher value, so in the future, 65438. It's hard!

First, let's take a look at the inside of WeChat. Nowadays, many payments are related to their own social security, and many administrative affairs are bound to WeChat. There has never been an advertisement. Even if there is a friend circle advertisement now, it is still within the acceptable range. The viscosity of users using WeChat is quite high, and it is difficult to break this viscosity. There are only two conditions. One is that there are other alternatives, such as Alipay, and the second condition is that it is difficult.

Secondly, look at the external environment. Although Tencent's market value is not as high as Facebook's and its users are not as many as Facebook's, the possibility of introducing Facebook into China is very low, less than one in ten thousand. Even if Facebook is really introduced, it will have a great impact on WeChat, but it will not replace WeChat's position in 10, because it destroys the viscosity between users and WeChat, and the first sentence when strangers meet may be to add WeChat! QQ WeChat has a huge user base, and its derived games, entertainment and video websites. Will make their users more sticky, so now we use WeChat to communicate, Taobao Tmall Pinduoduo shopping and so on. And now you can also buy things on WeChat and pay normally, but you won't add many friends to other software and chat normally every day! The legendary 5G messaging social software has no news!

If 10 years later, there will be social software that will replace WeChat's social status, it is a thing with infinite probability approaching zero. If this almost impossible thing really happens, then I think this social software will definitely have the following characteristics: First, it must be a public instant messaging platform, and both the public and instant messaging are indispensable, so this social software must be for the vast majority of people, for interpersonal communication, with WeChat. Second, this social software must meet the core needs of a considerable number of contemporary people. At present, this core requirement seems to be socialization and communication, but it may change in the future. Those who grasp this point will get considerable traffic even if they can't replace WeChat in the future. Third, this social software allows users to share it with others for free and let them download and use it. Free is very important. Like those social apps that burn a lot of money to promote users, none of them will shake the status of WeChat, without exception, so social software that can shake the status of WeChat in the future may be particularly unpretentious in the early stage.