The talent show "Youth with You 3" is designed to help idols. Fans need to buy the sponsor's milk, scan the QR code inside the bottle cap and help Aidou. The more you buy, the more votes you can cast. Because only the QR code on the bottle cap is needed, many fans buy milk and can't finish it, so they have to hire someone to pour it into the sewer.

Because of the milk dumping incident, the upcoming "Youth with You 3" was stopped, and the central media, including Xinhua News Agency, voiced their voices and strongly condemned this waste of abandoning the bottom line.

The hot discussion caused by the milk pouring incident is not only because of the great waste and blasphemy of food, but also reflects the extremely unequal power relationship among the capital, artists and fans involved in the rice circle behind the incident.

Chen Shi, an assistant researcher at the School of Journalism and Communication of Sichuan Academy of Social Sciences and a doctoral student at the School of Humanities of Southwest Jiaotong University, admitted in an interview with the Chengdu Business Daily-Red Star journalist that capital power has always played a hegemonic role, and the ideal relationship is to maintain a balance among the three, but the balance is the result of "negotiation" and a process that includes both "resistance" and "inclusion".