On September 26, the most eye-catching event was definitely Ms. Meng Wanzhou’s return to her motherland after ending her stay in Canada for more than 1,000 days. During the more than 10 hours from departure from Vancouver International Airport in Canada to landing in Shenzhen, Ms. Meng delivered two speeches and one testimonial.

The very professional public relations considerations are also reflected behind every word. As a company executive and a person involved in major events, what Ms. Meng says and writes not only represents her personal voice to the public, media and the world. Therefore, it is a high probability and normal step for the manuscript to be reviewed and approved through consultation between the company and a department colleague. The surface strengthens personal feelings, which coincides with Huawei's "public relations" caliber

The personal feelings conveyed in the three manuscripts are composed of gratitude, feelings, and touching. The first speech at the Canadian airport has included all parties who deserve thanks. Once mentioned, the third article is more intensified to thank the motherland and people, the party and the government, and the others are covered by the group "all those who pay attention to and care about me". The second article is something with more personalized emotions. It is a summary of Ms. Meng’s personal thoughts in the past three years.

These three articles did not deliberately emphasize the "company", that is, Huawei's role in the incident. In her speech at the Vancouver International Airport, Meng Wanzhou did not even mention the word "Huawei". Instead, use shareholders, companies, etc. instead.

The second personalized manuscript also did not mention "Huawei". At Shenzhen Airport, Meng Wanzhou used "Huawei person" to refer to her identity. This design is completely based on Huawei's consideration of the subsequent struggle strategy. The protagonist of this incident is Ms. Meng personally. Especially in front of foreign media, emphasizing the unfair treatment suffered by individuals is far more attractive to the media audience than the unfair treatment suffered by the company.

Ren Zhengfei knows this better than anyone else. I remember that during Meng Wanzhou's detention, she posted a letter on Huawei's "Voice Community". She actually wanted to express her gratitude to the company. Ren Zhengfei's attitude was very interesting. He said: I only read the title of this letter. , the content was not read. I think this is inappropriate for her because everyone is busy working to make money and improve their own lives, and they don't have much energy to experience it with her. Obviously, it is very necessary to "cut" Meng Wanzhou and the company.

In her gratitude at the airport, Meng Wanzhou strengthened her respect for local laws and legal spirit by thanking the assistant chief judge for his fairness and impartiality throughout the legal process. On the other hand, by thanking the Canadian people and friends from the media for their tolerance, they considered "the inconvenience this matter has caused them" and expressed their apologies.

This series of expressions actually coincides with one of the main tasks of Huawei’s public relations, which is to “make more friends.”

Even when the direction of the detention incident was unclear, Ren Zhengfei said when talking about the United States: "To this day, I still think the United States is a great country because of its advanced system, flexible innovation mechanism, clear and clear Property rights, respect and protection of individual rights, etc., have attracted outstanding talents from all over the world, thereby promoting hundreds of millions of talents to invest and innovate in the United States.”

And Meng Wanzhou was at the Canadian airport. This speech is a continuation of Huawei’s external propaganda strategy in these years of struggle. This also means that Huawei’s war overseas is not over yet. This event was just the end of a certain battle. Different scenes, skillfully switching expressions in different contexts

Meng Wanzhou's three articles correspond to three different scenes and different groups of people, and also express different emotions. In an airport situation, the length of the article should not be too long, and the core content that you want to convey should be expressed in the shortest possible language.

At the Vancouver International Airport in Canada, the emotions expressed are limited by the differences between Chinese and foreign cultures. Meng Wanzhou was slightly excited but restrained. The core keyword was to emphasize the identity of mother and wife. In the speech in Chinese and English, the last paragraph only mentioned gratitude to the motherland in Chinese. I also don’t want to weaken the previous function of transmitting contextual culture.

In the long and closed space of more than 10 hours on the plane, personal emotions will gradually spread and thoughts will swirl. At this time, writing a longer manuscript is a natural reaction.

In this article, we do not pursue deliberate smoothness of sentences or deliberate precision of expression. But it still has to be consistent with her status. Ms. Meng is not a "little woman" and will not be pretentious. It is more concrete to express gratitude to the motherland, colleagues and friends. The words "family" include the emotions towards one's own family and colleagues in the company. This article is much more emotionally full and can be released through words.

At Shenzhen Airport, seeing the long-awaited welcoming crowd, bursting with emotion is the most natural expression. But at the same time, this is also a public place, and the image of a strong woman still needs to be conveyed to the domestic audience, so restraint and restraint are still needed. The length of the speech is still not too long, and it is also in line with our current promotional context and wording. So at Shenzhen Airport we learned some golden words of communication. The "red" visual completes the final emotional outburst

The outburst of public opinion must be an outburst of emotion, emotion, and an emotional storm. James A. Russell in 1980 had a chart comparing emotional valence and arousal. Excitement, happiness, joy, satisfaction, etc. are all positive high-arousal emotions.

Good content should have a high degree of arousal and induce a series of behaviors such as likes, comments, reposts, recommendations, and purchases from users in daily product promotions. In addition to making good use of emotional words to strengthen the emotions in the content, you can also use repetition and visualization.

Repetition is the best way to strengthen emotions. Napoleon once said that "repetition is the truly important rhetoric." No matter what kind of emotional content it is, repetition can significantly strengthen the emotional effect.

In Meng Wanzhou’s three articles, words such as thanking the motherland, thanking the people, support, help, and three years were repeatedly used. Pictures are more vivid, vivid and contagious than words. The moment Ms. Meng walked out of the cabin door, her long red dress matched with the five-star red flag outside the cabin, which had a great visual impact. This photo also became the most powerful communication effect.

In line with the most effective characteristics of golden sentences in our current communication, the second article reveals that "it is that gorgeous Chinese red that ignites the fire of faith in my heart and illuminates the future of my life." The darkest moment, the long journey home." The third chapter ended with "If faith has a color, it must be Chinese red!"

No matter how long it takes, the tension revealed in the communication process of Ms. Meng’s return to China is worthy of study and research by public relations professionals.