In Kuaishou’s live broadcast room.

Product Features

Product Vision

Technological empowerment, using technology to enhance everyone’s unique sense of happiness.

On Kuaishou, users can record their daily life with photos and short videos, and can also interact with fans in real time through live broadcasts. Kuaishou’s content covers all aspects of life, and its users are spread across the country. Here, people can find content they like, find people they are interested in, see a more real and interesting world, and let the world discover their true and interesting selves.

In early 2016, Kuaishou launched the live broadcast function and placed the live broadcast in a low-key manner in the "Follow" column. The live broadcast in Kuaishou only has ancillary functions.

Kuaishou’s user positioning is “average people in society”. The distribution of Kuaishou users in second- and third-tier cities is determined by the shape of Chinese society. If we think of all Kuaishou users as one person, he is equivalent to a ‘social average person’. Only 7% of China's population is in first-tier cities, and 93% is in second- and third-tier cities, so the "social average person" falls in second- and third-tier cities. ”?

To use a short version of Kuaishou’s recommendation algorithm, the core of the algorithm is understanding. This includes understanding the attributes of content, understanding the attributes of people, the historical interaction data between people and content, and then predicting it through a model. Evaluate the degree of matching between content and users

Reference for the above content: Baidu Encyclopedia-Kuaishou