In the securities industry, an account manager = a broker. His main job is to be responsible for marketing. To put it simply, he is to find customers~

The qualities an account manager needs to possess mainly include ( Sort by importance):

1. Personality: Extroversion alone is not enough. If you want to do this job well, you must go one step further on the basis of extroversion, be extremely cheerful, extremely talkative, extremely optimistic, and have good verbal skills. Positive humor, healthy and sunny image ~ An introvert can become more extroverted, but if he wants to become a very extroverted person, the possibility is very low ~ This is the importance of character to this position ~

2. Work attitude: You must like this profession and have a proactive attitude towards your work and your customers. This is why it is difficult to achieve anything without enthusiasm. This also includes liking to deal with people. , like to make friends, etc.~ Especially when you face a marketing bottleneck and it is difficult to continue to break through, you must be confident. When you are ignored by people around you or rejected by customers, you can still deal with it calmly. In short, this is the most rare thing~

3. Continuous learning: Marketing ability alone is not enough. You must continue to learn market-related knowledge and be able to answer any questions of any customer~ Let Customers admire your knowledge, admire your profoundness, and eventually form a sense of dependence on you ~ It can be said that good marketing capabilities + rich knowledge reserves and coping skills can allow you to move forward and retreat freely, with confidence and ease ~

4. Marketing skills: Marketing is an art to a certain extent, just like the answer to a question is sometimes not unique. When facing different customers, the tone, attitude, and answering method must match them so that You can handle all kinds of customers, which depends on continuous accumulation~Of course, sometimes you also need a little luck~

Although competition is intensifying, this industry still has a future, but Before doing this, you must examine yourself: Is your personality extroverted enough? Do you like working with customers? Can you persevere in the face of various difficulties? If the answer is yes, then go for it bravely~!

Finally, you must have confidence in your own abilities, have confidence in your future, and dare to continue to challenge yourself~! I recommend you read a book: "Send a Letter to Garcia"~

I wish you success~!