Introductory learning: Understand the basic knowledge and process of e-commerce live broadcast and short video operation, and you can learn through some online or offline training institutions or courses.

Practice mastery: through the analysis and study of excellent live broadcast and short video cases in the industry, at the same time, according to your actual situation and positioning, find your own characteristics and build your own content marketing plan.

Practice more and experiment more: learners should try more and make more mistakes, practice more and try different strategies and methods, because only through experience accumulation can they better understand and apply knowledge.

Continuous learning: Understand the related technologies and market trends in this field, keep continuous learning and keep up with the changes and development of the market.

As for the study time, the study time of basic knowledge can be determined according to personal situation and study effect. It takes a long time to practice and experiment. Because it is necessary to combine market and operation scenarios, after many practices and experiments, it is possible to produce actual business processes and outputs. Therefore, patience and perseverance are needed. At the same time, we need to sum up and record the experience and lessons in practice in time, and constantly optimize our own operation strategies and programs.