Chen Wanfen used to be a first-grade primary school teacher. She is less than 1.6 meters tall and likes to wear sequined clothes. From the appearance, you don't know that this 68-year-old grandmother is one of the best salespeople on earth. On the night of 65438+ 10, about 1 100 people stood up to welcome Chen Wanfen in a crowded casino ballroom. Under the flash of the camera, she strode onto the stage in black bright leather boots.
The atmosphere suddenly changed when she started talking about her dead mother. Soon she was crying. Amway star Chen Wanfen Chen Wanfen later said that the most powerful weapon is to impress others emotionally; If you send a signal of love, you will also receive a signal of love. She spoke Mandarin throughout the interview. Chen Wanfen is one of the most important figures in this emotional career.
After 30 years of hard work, she and her husband have become the number one distributor of Amway in the world, directing a commission sales team of about 300,000 people. With the old members constantly recruiting new members, this network started from Chen Wanfen's base camp in Taiwan Province Province, crossed Hongkong and Chinese mainland, and reached the Chinese immigrant communities in the United States, France, Spain and Russia. They named this multi-level system "extraordinary"
Since 2009, the "extraordinary" system has expanded at a rate of more than 30% every year. Nowadays, one in every 10 Amway salesman is instructed by Chen Wanfen, and she will get a commission in the process. According to a direct selling magazine, Chen Wanfen's total income is 8 million dollars a year. I don't even know how much money I made,' she told the audience in Las Vegas. The audience belongs to the American branch of transcendental system. Facts have proved that now is a good day for Amway.
Headquartered in Michigan, Amway sells its own brand of cosmetics and daily necessities. Under the economic downturn in developed countries, many people have become part-time salesmen of Amway. Latin America and Asia are growing much faster, because emerging consumers in these regions want to earn some extra money. Today, 90% of Amway's sales revenue comes from outside the United States.
Chen Wanfen used to be a primary school teacher. Now, she and her husband are the world's number one distributors of Amway, directing a sales team of about 300,000 people. What makes an aunt in Taiwan Province Province become a sales star?
Dennis Berman of the Wall Street Journal got in touch with Chen Wanfen at the Amway conference in Las Vegas. Amway is a company owned by a few people. A person familiar with the matter said that the company's sales revenue exceeded $65.438+0 billion for the first time last year, an increase of over 65.438+00% compared with 2065.438+00. The current economic situation has also given Amway's controversial direct selling model unexpected support.
Companies from all walks of life are scrambling to contact customers directly through Facebook. Now, they are trying to turn these connected people into shadow sales teams. One of the specific methods is to pay the introduction fee. So, in Las Vegas, amid the noise of Putonghua and Chen Wanfen's exhortation about the value of making friends, people began to realize painfully that maybe the future of business is like an Amway-style party. This is an elaborate ceremony to arouse people's desire.
The lights dimmed, and a video showed Chen Wanfen and her husband, Barry Chi, riding in a red Cadillac convertible and paying their respects during the parade. In another video, Chen Wanfen, one of Chanel's top 50 customers, stepped off a private jet. Other videos show her hosting large-scale gatherings all over Asia. At a rally in Taiwan Province province last autumn, participants packed a stadium with a capacity of 26,5438+0,000 people.
As a primary school teacher of 1 1 year, Chen Wanfen speaks with a harsh and cordial feeling. Her followers call her "teacher". Her duty is to turn their wishes into actions. The life of most Amway sales representatives is not glamorous. According to Amway data, the average gross income (non-net income) of sales staff in North America is about $200 per month. Amway has agreed to settle the class action lawsuit with US$ 65,438+US$ 55 million.
In this lawsuit, the former American sales representative accused Amway of misleading them by fraudulent means on the issue of profits. Amway denies wrongdoing, but promises to change its business mode, no longer focusing on recruiting new salespeople, but paying more attention to actual product sales. Even if Chen Wanfen has such doubts, she will eliminate them. She said, I always thought that Amway was a system designed by God, specially designed for me.
Success begins with simple faith. She said that when you are doing Amway, your mentality and attitude will definitely change, and your grades will definitely change accordingly. At the rally in Las Vegas, Chen Baoming, a Canadian dealer sitting in the front row, understood what he meant. He said that the key step is to open your mind, forget your past, your career, your job … and come here to study.
Chen Wanfen likes to tell simple stories and truths, and participants sincerely write down what she said. Her speech lasted for several hours and was intoxicating, interspersed with concrete fragments and improvisations, from Columbus and the pyramids of Egypt to the Great Wall and even Bill Gates. She is partial to the life story of former American President Ronald Reagan, and tells how Reagan won people's favor when he was the chairman of the American Actors Guild.
She said that we should improve ourselves and become devotees. A large part of her speech was about her own story. Life in her hometown fishing village is so hard that even rice porridge is a luxury. Eventually she switched from teaching to selling Amway products. It is also in this field that she found potential customers at the gambling table in the casino and among the people waiting in line to go to the toilet (she suggested talking to the person behind you, not the person in front of you).
1986, the United States opened its doors to her, when she appeared on a China TV program in Houston for an interview. One of her former students recognized her, and the resulting network formed an "unusual" American branch. When Chinese mainland approved direct selling on 1995, Chen Wanfen said that she first established contact with people and asked them to recommend restaurants on the street.
She said that we made friends like this, and then she told him about us. Chen Wanfen's eyes scanned this ballroom in Las Vegas to show her idea of "moving people with emotion". The audience accepted it completely, no doubt. She said, you must understand the inside of people, not the outside. You have to understand their hearts.