Well-known supply chain platforms among network celebrities must be well-known e-commerce platforms, such as e-commerce of big brands such as Taobao, JD.COM, Tmall, Pinduoduo and Suning.cn.

As the platform of the head, they are guaranteed in quality, and can give enough logistics support to network celebrities without worrying about logistics problems.

After Suning borrowed its own supply chain for other purposes, it effectively solved the worries of amateur anchors, and their live broadcast results were also fed back to the platform, bringing traffic and benefits to the platform.

From this point of view, perhaps those platforms that hide behind the anchor and have the whole supply chain of goods, logistics and after-sales are the real protagonists in the second half of the live broadcast.

These supply chains are very powerful, and they are a strong link between online celebrities and fans. Supply chain plays an important role by bringing goods to fans of online celebrities.