Analysis of successful cases of mobile e-commerce
Mobile e-commerce is derived from the concept of e-commerce. E-commerce uses PC as the main interface and is a wired e-commerce. Below is an analysis of successful mobile e-commerce cases that I have compiled for you. You are welcome to read and browse.
Mobile e-commerce success case analysis 1
A courier from China Post EMS was riding an 80% new motorcycle on a township road in the southeast of the Pearl River Delta. At an intersection, he stopped the car, picked up his mobile phone, and dialed an unknown number, "Hello, is this Ah Fa Zai?" Your express delivery has arrived. I'll wait for you at the billiards room at the intersection. ?
Ten minutes later, Afa came over on an unnamed motorcycle, opened the box, and a pair of brand new Xtep sneakers appeared in front of him. This was what he had prepared for next week’s blind date. And an additional piece of "equipment". He looked down at the worn-out Nike shoes on the courier's feet, and an inexplicable feeling of happiness arose spontaneously?
There was no office building, no brand-name clothes, no credit card, no mention of same-day delivery, or even delivery. There is no specific delivery address, but the transaction can still be completed, and the transaction scale has been blowing out year after year. In 2012, when the voices of badmouthing e-commerce are endless, there is a kind of e-commerce that has hardly been affected by the so-called "cold winter": most of their business is in * * Completed on Left and right, it is higher than white-collar consumer platforms such as Vanke and Taobao. The most important thing is that they hardly compete with traditional e-commerce for the so-called urban white-collar consumer groups. Instead, they have broadened the scope of "e-commerce" in a new dimension. Extension people.
They are called mobile e-commerce, but they do not fully represent mobile e-commerce. ?We only represent one dimension of e-commerce, that is, those groups that are often ignored are included in the category of e-commerce users,? Maimaibao founder and CEO Zhang Xiaowei told "Entrepreneurship State", ?Migrant workers, security guards, soldiers and road users Waiters in restaurants, these "three low people" (young age, low education, low income) who have been unable to access computers for a long time and cannot experience online shopping, use the only mobile phone in their hands to connect themselves with the latest consumer trends of this era. together. ?
Maimaibao is one of the first companies to enter the field of mobile e-commerce and is currently the largest independent mobile e-commerce company in China. "They spend tens of millions on advertising here every year, and their revenue is great!" Shu Yi, the founder of Limei Interactive Advertising, told "Entrepreneurship News". It is said that the revenue of Maabao in 2011 was close to 400 million. Analysis of mobile e-commerce success cases 2
The latest data from the China E-commerce Research Center shows that the scale of physical transactions in China's mobile e-commerce reached 2.6 billion yuan in 2010, a year-on-year increase of 370. iResearch predicts that my country’s mobile e-commerce users will be close to 250 million in 2012. Various signs have fully demonstrated that the development potential of domestic mobile Internet is huge, and the rapid development of smart phone terminals has laid a good market foundation for e-commerce mobile applications. Industry insiders say that in the near future, any Internet user will be able to shop at any time and anywhere via mobile phone, and people's needs for a fast-paced life will be satisfied to the greatest extent. Mobile e-commerce will be a big market that cannot be underestimated.
The relevant person in charge of Taoxue.com said that the layout of mobile e-commerce is an important initiative of Taoxue.com in 2011. It aims to comply with the trend of mobile Internet and meet the diversified needs of users, and further expand and extend users. , fully realizing the cross-platform service strategy of Taoxue.com. The person in charge also said that most of the users of Taoxue.com are young people and fashionistas who are willing to try new consumption patterns.
As mobile Internet becomes a major trend in the industry, it is inevitable for Taoxue.com to expand into the mobile Internet market. In the next 1-2 years, Taoxue.com will not only achieve horizontal multi-platform mobile client coverage, but also achieve vertical coverage. Multiple product lines covered.
It is worth noting that users can not only purchase shoes anytime, anywhere through the mobile client of Taoxue.com, but also enjoy the same after-sales service as shopping on the PC side of Taoxue.com, including a 100% authenticity guarantee , 10 penalty for every fake, no reason to return or exchange within seven days, free shipping on all items, cash on delivery, unboxing inspection, etc. Although the mobile Internet is a new opportunity for the development of the global Internet industry, its development has only just begun. In the future, various manufacturers will also face fierce competition. Therefore, model innovation is the most important thing for companies to leave behind their competitors in the future mobile Internet field. Best way. Mobile e-commerce success case analysis 3
Mobile e-commerce is B2B using wireless terminals such as mobile phones, PDAs and handheld computers. WeChat is a fast online e-commerce platform launched by Tencent on January 21, 2011. Send short voice messages for B2C or C2C e-commerce. It combines the Internet, mobile communication technology, short-distance communication technology and messages, videos, pictures and text to support multi-person group chat mobile chat software. Users can use the perfect combination of other information processing technologies to enable people to communicate with their friends on WeChat at any time and in any place in a richer form similar to SMS, MMS and other methods. WeChat business activities enable online and offline shopping and transactions anytime, anywhere, online electronic payments, and the messaging software itself is completely free. There will be no fees for using any functions. All kinds of trading activities, business activities, and financial activities generated by WeChat activities and related comprehensive service activities, etc. Network traffic fees are charged by network operators. On March 29, 2012, the number of registered users of WeChat exceeded 100 million.
The WeChat public platform provides a low-cost channel for mobile Internet promotion
What are the low-cost and almost free promotion methods? The emergence of the WeChat public platform may change this This situation has given many companies huge promotional resources. After the WeChat public platform was officially opened to the public for registration on August 18, many promoters immediately sensed its value. Many popular Weibo users switched to the WeChat public platform, relying on the recommendations of their own Weibo, forums, and blog resources to quickly have several users. Hundreds, thousands, or even tens of thousands of WeChat fans. The attribute of WeChat fans has a natural advantage, that is, 100 of them are mobile users, because WeChat can only be logged in through mobile phones. The WeChat public platform seems to be specially built for the majority of enterprises to promote mobile Internet. Although many functions are not yet complete, I believe that it will not be long before its power will be exerted. Therefore, enterprises should seize this opportunity, quickly accumulate WeChat users in a short period of time, and wait for the opportunity to come. The influence of the WeChat public platform will not be lower than that of Weibo.
WeChat will become the fastest communication bridge for enterprises or website users
The emergence of Weibo allows enterprises and users to have a good interaction, but with the development, various advertisements With the emergence of Weibo, Weibo has slowly been losing its influence. Moreover, the source of fans of Weibo is also very complex. Weibo information can be generated simultaneously from web pages, mobile phones, text messages and other tools. Compared with WeChat, it only targets mobile phone users and is more accurate. Moreover, the more WeChat users you have, the more direct your communication with users will be. The WeChat public platform can send a graphic message every day. The frequency is not high, but it is very common. Specialized, users will not feel disturbed but will feel friendly. Mobile e-commerce success case analysis 4
Meili, who has just completed the third round of financing, shows that mobile commerce has a profit model. This financing was led by GGV Capital, with participation from Sequoia Capital, Lanchi Ventures and Zero2IPO Venture Capital. So far, Meilishuo has completed its third round of financing, with the cumulative financing amount reaching tens of millions of dollars.
Meilishuo was founded in November 2009. It is a community based on the "recommended shopping guide" model. It can be seen from this financing that venture capital institutions’ expectations for the future development of the e-commerce field have not become pessimistic because of the cooling of the capital market.
Judging from the tens of millions of US dollars in first-round investment received by Fanli.com in July this year from Qiming Venture Partners and Siwei, venture capitalists are investing in social e-commerce websites that have the potential to become online shopping portals or online shopping portals in market segments. focus.
After Meilishuo received venture capital, it invested heavily in marketing and promotion. At the same time, it tried every means to increase customer stickiness. In particular, it used search engines to bundle mobile Internet smartphone users with APP mobile clients and Internet Web users. It was very successful. Incomparable Power Information Technology also used this method to develop smartphone APP client software for many e-commerce companies and successfully developed a large number of users. At the same time, it used the API of Tencent's development platform to attract social SNS users to mobile e-commerce online stores on smartphones. Adopt ingenious points rebate and compound marketing chain deduction methods to allow customers to introduce more customers, and develop rapidly like "nuclear fission" in the WeChat social circle, making merchants ecstatic and experiencing the magical power of the social SNS marketing model. . ;