On February 28th, 2000, 65438, Yuzhou Service Guide was born. For the first time, Li Zhangzhu, the most popular sports star in Chongqing, the Golden Rooster Award winner and Hong Tao actress born in 1969 were invited to be the image spokespersons of Chongqing newspaper industry, and a meeting was held in Jie Fangbei, which caused a sensation.
The target readers of Yu 'ebao are: urban fashionable men and women aged 20 to 40, white-collar workers, people with high education, high income and high consumption. As the first fashion city weekly in Chongqing, Chongqing Daily takes "cutting-edge, local, service and good-looking" as its purpose, stands on the local ground, endorses fashion, leads the trend, captures creativity with a new vision, interprets concepts with a new style, enhances taste, focuses on the forefront, and leads a new way of urban life for pan-white-collar ethnic groups.
In the six years since the development of Chongqing newspaper, the platform of Chongqing newspaper has developed rapidly, and the quality of its layout has been improved through revision. Expand the influence of newspapers through brand promotion; By establishing a three-dimensional comprehensive communication platform, the audience can be effectively expanded. By the end of 2005, according to the investigation of HC Media (the monitoring organization designated by the General Administration of Press and Publication), the advertising volume of Chongqing Daily ranked seventh in the National Life Service Weekly, which was the highest in the Western Weekly. In August, 2006, Chongqing Daily won the honor of Top Ten Weekly of China Life Service City, which is the only western weekly.
Chongqing newspaper website was established in September 2002, and the newspaper-network linkage construction began in April 2005. In September 2005, "I love my pet club" was established. In September 2006, Chongqing Newspaper Chongqing Friendship Association and Chongqing Newspaper Goya Women's Club were founded. After four years' construction, Chongqing Daily website has gradually grown into a multi-media and multi-channel publicity platform, and also become the largest fashionable youth community in the city. By September 2006, the registered members of Yu 'ebao website reached more than 6,543.8+0.8 million, the users of SMS platform reached 200,000, all club members reached 50,000, and the page click rate was 6,543.8+0.8 million times/day.