Business Plan for Daily Chemicals 1 I. Contents
Company summary
company profile
market strategy
Competitive analysis
development strategy
financial analysis
management analysis
Risk and Opportunity Analysis and Avoidance Measures
abstract
Second, the company profile
Products and services: provide customers with cosmetic products and instructions for use.
Capital requirement: the company needs RMB 200,000 in the initial stage of establishment.
Fund raising plan: The funds come from founders and franchisees and bank loans.
Market analysis: The industry is mature, but the development potential is still huge. The initial competitors are mainly small shops near the campus, and the competition in the middle and late stages mainly comes from the competition of large companies.
Management system: three-tier structure, striving for external support.
Sales expansion strategy: at first, get initial customers through advertising, and then meet new customers with reputation and excellent products. At the same time, in order to reduce the cost, we should try our best to sell on a commission basis at this time. After the company is stable, we will gradually establish relationships with companies in beauty and other industries, establish affiliated companies or branches in other schools or regions, and gradually expand the scale of the company.
Three. company introduction
Purpose: to provide customers with the best cosmetics, and to provide full-range tracking services, so that customers are more fresh and eye-catching and gain confidence in life.
Goal: to become a company with a certain reputation and strength in the industry, and finally develop into a large-scale company integrating independent research and development and sales.
Products and services: selling all kinds of cosmetics, providing needed products for college students and teachers, and providing instructions for use. Ensure product quality, reasonable price and after-sales service.
Market prospect: this industry is a high-profit industry, and it is also an indispensable daily necessities for people today, especially girls and actors. Today's society pays unprecedented attention to image. In order to attract the opposite sex, find a good job and leave a good impression on others, it attaches great importance to image. However, there is no such store in our school, and there is also a lack of standardized companies in society, which has great development prospects.
market strategy
propaganda work
Early publicity in the dormitory and distribution of leaflets in the school are the main means of publicity, preferential treatment for new customers and enthusiastic publicity. If they buy our products, they will promote them for us; Even if you don't buy it, you will always be consistent with your customers, because we believe? Business is not in love? The truth.
In addition, we will strictly control the quality to ensure that the price is commensurate with the quality, and never let customers buy inferior products. We put reputation first and win customers' favor with first-class quality and service and good reputation.
Sales model
1. At first, a facade will be opened to be responsible for direct sales. This is our most basic sales method.
We will cooperate with other organizations to promote and sell on our behalf. For example, you can sign contracts with existing customers, and you can get a certain commission on all the products they sell.
We will sign contracts or contact organizations that may use our products. When they need a lot of cosmetics, we can supply them at a lower price. If the quantity is large, we can deliver it to your door.
4. Holding a membership card to retain customers is beneficial to both parties, and it also reduces the economic pressure of customers.
after service
In order to understand the effect of products and customer feedback, and fulfill our commitment to customer's full after-sales service, we will register the information of frequent customers or customers with large one-time purchases for after-sales contact. This can not only protect the rights and interests of customers, but also let us know what products are most popular with customers, which is conducive to the further development of our company.
Competitive analysis
Cosmetics industry is a mature industry with fierce competition. There are dozens of such stores in Fengyang County. But they are not professional big companies, so there is no monopoly. Our main competitors are these small shops, which are difficult to compare with our stores in terms of college students' customers. We will monopolize all kinds of goods that college students like, and we will be closer to college students, which will give us a favorable climate and a favorable place. We are very confident about this.
development strategy
Our development strategy is divided into three periods, and different strategies are adopted in different periods.
1. Initial stage: At the initial stage, we will open the first facade in Anhui University of Science and Technology, explore the purchase channels and how to deal with buyers. Explore experience in the process of publicity and sales, improve management methods and improve the company's reputation. At this time, we will carry out vigorous publicity to let the students and teachers of the school know the existence of this company. Then we will apply for a membership card and give discounts to new and old customers. Participating companies or organizations have obtained a number of initial customers by establishing contact with our products. In this process, the company's popularity will continue to increase, which plays an important role in the next development. Generally speaking, this stage is slow and steady, learning experience and preparing experience and ability for further development.
2. Mid-term: At this time, the company has been basically stable, can obtain relatively stable profits, and will expand its business. First, contact friends from other schools and let them open branch schools. We provide experience and goods, inject some funds and own some shares. Expanding the company's sales and improving the company's influence in this way is an important embodiment of the company's benign development. If circumstances permit, we will also develop into the society and open such a store outside the school. After all, the school's business is limited, and society is the biggest source of wealth.
3. Later stage: The company can develop to this day, and it should have abundant funds, good reputation and a large number of customers. If you still rely on selling other people's products to make a profit, you will inevitably be unable to adapt to the situation. It should develop its own products, make its products famous, gradually develop into a mode of 50-50 production and sales, and finally become a leading enterprise in this industry!
financial analysis
Financial expenses/expenditures
Financial expenditure of company formation
Office supplies, advertising fees, rent, water and electricity.
Subtotal 20000 yuan 20000 yuan 80000 yuan 80000 yuan
The total is 20 thousand yuan.
Monthly financial expenditure
Staff salaries, utilities, purchase expenses, office expenses
Subtotal 5000 yuan, 800 yuan 3000 yuan 1000 yuan.
The total is 9800 yuan.
Second, monthly income.
It is estimated that the first two months will be in a loss state, but from the third month, there will be a profit of about 1000 yuan, and then 500 yuan will be increased every month until the company's income is stable, with an estimated monthly income of 30,000 yuan. At this point, the company will be officially on the right track.
Third, financing plan.
The funds required for the initial investment will be obtained from the following aspects:
1. The founder expects to invest 100000 yuan, mainly by borrowing from family and relatives.
2. Invite other businessmen or interested people to donate some money.
3. The insufficient part is obtained by applying to the bank for college students' entrepreneurial loans.
Repayment schedule
When the company's operation is stable, it will take out some funds to repay the loan every month. If the loan expires and the company is short of funds, the company's investors will temporarily advance the loan. If possible, try to extend the repayment time and strive for more development time.
management analysis
management level
Our company divides the staff into three layers, the first layer is the general manager, and there are five departments below: marketing department, business department, service department, quality inspection department and finance department. Each department has a person in charge as a second-level person. The minister has his own salesman, who is responsible for the specific work and is a member of the third echelon. The main tasks and responsibilities of each department are as follows:
1. Marketing Department: mainly responsible for investigating the surrounding markets and consumer groups, and at the same time formulating the company's marketing strategy and development direction.
2. Business Department: it is mainly responsible for the purchase and sales of products, and it is the department directly involved in sales and also the department directly in contact with buyers.
3. Service department: responsible for answering customers' questions and providing instructions for use. It is also the executive department of after-sales service, solving customer feedback problems and understanding their views.
4. Quality inspection department: responsible for the quality inspection of incoming goods to ensure the quality and safety of products. Is an important department to safeguard the company's reputation and customer rights and interests.
5. Finance Department: responsible for all income and expenditure of the company and coordinating the use of funds. At the same time, it is the department that makes repayment plan and implements it, and it is the core of the company's development.
Although the work of each department is different, it is unified in the development of the company. Help each other at work, pass on the latest information in time and make the best decision. In addition, during the operation of the company, a feedback system will be established. Customers give feedback to salesmen, and salesmen give feedback to managers. Through this measure, the problem can be solved in time and effectively.
Second, sharing
The original founders were all investors, and all the companies that got the corresponding proportion according to the proportion of capital contribution had one. But we will set aside some shares for future partners, which is an important way for us to raise funds and recruit talents. We will control foreign investment, only keep a small proportion, and will not sell too many shares in order to obtain funds, otherwise it will be difficult for us to control the development of the company.
Opportunity and Risk Analysis and Avoidance Measures
chance
With the development of society, people's requirements for image are getting higher and higher. Whether you are looking for a job or making friends, or even talking about boyfriend and girlfriend, you must have a good image. Moreover, in today's golden age of economic development, women's natural pursuit of beauty is fully exposed, especially for the favored college students. However, there are few professional and excellent service companies in universities and underdeveloped areas, which gives us opportunities for development and is also the basis for our growth.
danger
1. As we were mainly engaged in consignment sales at the beginning, it was greatly affected by the timeliness and quality of supply. If the supplier fails to deliver the goods in time or refuses to pay after the goods are sold, it will have a great impact on us.
2, because the market is mature, peer competition is fierce, and our company is newly opened, and the staff are inexperienced newcomers, which is very unfavorable to the company's development.
3. The founders were all students and lacked their own funds. Most of them got initial funds by asking relatives for help and borrowing money from banks. Excessive debt poses a great potential threat to the development of the company.
4. Novices are inexperienced in opening stores, and financing, purchasing goods, signing contracts, selling, and financing all need to be explored and learned. This will make it difficult for new companies to develop.
Avoidance measures
1. Select a reliable supplier, sign a contract to ensure the quality and time of delivery, and recycle the unsold goods.
2. Innovate sales methods, improve the quality of sales staff, ensure product quality and after-sales service, and give preferential treatment to old customers.
3. The founders should try their best to contribute capital and reduce bank loans, and the insufficient part should be borrowed in the name of collective or individual.
4. Go to the front line for field research, work in such companies for a period of time, and learn relevant knowledge through books and teachers at the same time, so that the experience can be rapidly improved.
abstract
Through the previous analysis, we are more confident that the company can be established and achieve the expected performance. Maybe our company is too small at first, and it may face competition from peers outside the school, or it may encounter difficulties in purchasing or selling. But we believe that with our tenacious perseverance and fearless passion, all difficulties are paving stones for us to climb the peak of success, and all troubles are jokes after our success. We firmly believe that success never evades youth!
Business plan for daily chemical products II. Contents
Company summary
company profile
market strategy
Competitive analysis
development strategy
financial analysis
management analysis
Risk and Opportunity Analysis and Avoidance Measures
abstract
Second, the company profile
Products and services: provide customers with cosmetic products and instructions for use.
Capital requirement: the company needs RMB 200,000 in the initial stage of establishment.
Fund raising plan: The funds come from founders and franchisees and bank loans.
Market analysis: The industry is mature, but the development potential is still huge. The initial competitors are mainly small shops near the campus, and the competition in the middle and late stages mainly comes from the competition of large companies.
Management system: three-tier structure, striving for external support.
Sales expansion strategy: at first, get initial customers through advertising, and then meet new customers with reputation and excellent products. At the same time, in order to reduce the cost, we should try our best to sell on a commission basis at this time. After the company is stable, we will gradually establish relationships with companies in beauty and other industries, establish affiliated companies or branches in other schools or regions, and gradually expand the scale of the company.
Three. company introduction
Purpose: to provide customers with the best cosmetics, and to provide full-range tracking services, so that customers are more fresh and eye-catching and gain confidence in life.
Goal: to become a company with a certain reputation and strength in the industry, and finally develop into a large-scale company integrating independent research and development and sales.
Products and services: selling all kinds of cosmetics, providing needed products for college students and teachers, and providing instructions for use. Ensure product quality, reasonable price and after-sales service.
Market prospect: this industry is a high-profit industry, and it is also an indispensable daily necessities for people today, especially girls and actors. Today's society pays unprecedented attention to image. In order to attract the opposite sex, find a good job and leave a good impression on others, it attaches great importance to image. However, there is no such store in our school, and there is also a lack of standardized companies in society, which has great development prospects.
market strategy
propaganda work
Early publicity in the dormitory and distribution of leaflets at school are the main means of publicity, preferential treatment for new customers and enthusiastic publicity. If they buy our products, they will promote them for us; Even if you don't buy it, you will always be consistent with your customers, because we believe? Business is not in love? The truth.
In addition, we will strictly control the quality to ensure that the price is commensurate with the quality, and never let customers buy inferior products. We put reputation first and win customers' favor with first-class quality and service and good reputation.
Sales model
1. At first, a facade will be opened to be responsible for direct sales. This is our most basic sales method.
We will cooperate with other organizations to promote and sell on our behalf. For example, you can sign contracts with existing customers, and you can get a certain commission on all the products they sell.
We will sign contracts or contact organizations that may use our products. When they need a lot of cosmetics, we can supply them at a lower price. If the quantity is large, we can deliver it to your door.
4. Holding a membership card to retain customers is beneficial to both parties, and it also reduces the economic pressure of customers.
after service
In order to understand the effect of products and customer feedback, and fulfill our commitment to customer's full after-sales service, we will register the information of frequent customers or customers with large one-time purchases for after-sales contact. This can not only protect the rights and interests of customers, but also let us know what products are most popular with customers, which is conducive to the further development of our company.
Competitive analysis
Cosmetics industry is a mature industry with fierce competition. There are dozens of such stores in Fengyang County. But they are not professional big companies, so there is no monopoly. Our main competitors are these small shops, which are difficult to compare with our stores in terms of college students' customers. We will monopolize all kinds of goods that college students like, and we will be closer to college students, which will give us a favorable climate and a favorable place. We are very confident about this.
development strategy
Our development strategy is divided into three periods, and different strategies are adopted in different periods.
1. Initial stage: At the initial stage, we will open the first facade in Anhui University of Science and Technology, explore the purchase channels and how to deal with buyers. Explore experience in the process of publicity and sales, improve management methods and improve the company's reputation. At this time, we will carry out vigorous publicity to let the students and teachers of the school know the existence of this company. Then we will apply for a membership card and give discounts to new and old customers. Participating companies or organizations have obtained a number of initial customers by establishing contact with our products. In this process, the company's popularity will continue to increase, which plays an important role in the next development. Generally speaking, this stage is slow and steady, learning experience and preparing experience and ability for further development.
2. Mid-term: At this time, the company has been basically stable, can obtain relatively stable profits, and will expand its business. First, contact friends from other schools and let them open branch schools. We provide experience and goods, inject some funds and own some shares. Expanding the company's sales and improving the company's influence in this way is an important embodiment of the company's benign development. If circumstances permit, we will also develop into the society and open such a store outside the school. After all, the school's business is limited, and society is the biggest source of wealth.
3. Later stage: The company can develop to this day, and it should have abundant funds, good reputation and a large number of customers. If you still rely on selling other people's products to make a profit, you will inevitably be unable to adapt to the situation. It should develop its own products, make its products famous, gradually develop into a mode of 50% production and 50% sales, and finally become a leading enterprise in this industry!
financial analysis
Financial expenses/expenditures
Financial expenditure of company formation
Office supplies, advertising fees, rent, water and electricity.
Subtotal 20000 yuan 20000 yuan 80000 yuan 80000 yuan
The total is 20 thousand yuan.
Monthly financial expenditure
Staff salaries, utilities, purchase expenses, office expenses
Subtotal 5000 yuan, 800 yuan 3000 yuan 1000 yuan.
The total is 9800 yuan.
Second, monthly income.
It is estimated that the first two months will be in a loss state, but from the third month, there will be a profit of about 1000 yuan, and then 500 yuan will be increased every month until the company's income is stable, with an estimated monthly income of 30,000 yuan. At this point, the company will be officially on the right track.
Third, financing plan.
The funds required for the initial investment will be obtained from the following aspects:
1. The founder expects to invest 100000 yuan, mainly by borrowing from family and relatives.
2. Invite other businessmen or interested people to donate some money.
3. The insufficient part is obtained by applying to the bank for college students' entrepreneurial loans.
Repayment schedule
When the company's operation is stable, it will take out some funds to repay the loan every month. If the loan expires and the company is short of funds, the company's investors will temporarily advance the loan. If possible, try to extend the repayment time and strive for more development time.
management analysis
management level
Our company divides the staff into three layers, the first layer is the general manager, and there are five departments below: marketing department, business department, service department, quality inspection department and finance department. Each department has a person in charge as a second-level person. The minister has his own salesman, who is responsible for the specific work and is a member of the third echelon. The main tasks and responsibilities of each department are as follows:
1. Marketing Department: mainly responsible for investigating the surrounding markets and consumer groups, and at the same time formulating the company's marketing strategy and development direction.
2. Business Department: it is mainly responsible for the purchase and sales of products, and it is the department directly involved in sales and also the department directly in contact with buyers.
3. Service department: responsible for answering customers' questions and providing instructions for use. It is also the executive department of after-sales service, solving customer feedback problems and understanding their views.
4. Quality inspection department: responsible for the quality inspection of incoming goods to ensure the quality and safety of products. Is an important department to safeguard the company's reputation and customer rights and interests.
5. Finance Department: responsible for all income and expenditure of the company and coordinating the use of funds. At the same time, it is the department that makes repayment plan and implements it, and it is the core of the company's development.
Although the work of each department is different, it is unified in the development of the company. Help each other at work, pass on the latest information in time and make the best decision. In addition, during the operation of the company, a feedback system will be established. Customers give feedback to salesmen, and salesmen give feedback to managers. Through this measure, the problem can be solved in time and effectively.
Second, sharing
The original founders were all investors, and all the companies that got the corresponding proportion according to the proportion of capital contribution had one. But we will set aside some shares for future partners, which is an important way for us to raise funds and recruit talents. We will control foreign investment, only keep a small proportion, and will not sell too many shares in order to obtain funds, otherwise it will be difficult for us to control the development of the company.
Opportunity and Risk Analysis and Avoidance Measures
chance
With the development of society, people's requirements for image are getting higher and higher. Whether you are looking for a job or making friends, or even talking about boyfriend and girlfriend, you must have a good image. Moreover, in today's golden age of economic development, women's natural pursuit of beauty is fully exposed, especially for the favored college students. However, there are few professional and excellent service companies in universities and underdeveloped areas, which gives us opportunities for development and is also the basis for our growth.
danger
1. As we were mainly engaged in consignment sales at the beginning, it was greatly affected by the timeliness and quality of supply. If the supplier fails to deliver the goods in time or refuses to pay after the goods are sold, it will have a great impact on us.
2, because the market is mature, peer competition is fierce, and our company is newly opened, and the staff are inexperienced newcomers, which is very unfavorable to the company's development.
3. The founders were all students and lacked their own funds. Most of them got initial funds by asking relatives for help and borrowing money from banks. Excessive debt poses a great potential threat to the development of the company.
4. Novices are inexperienced in opening stores, and financing, purchasing goods, signing contracts, selling, and financing all need to be explored and learned. This will make it difficult for new companies to develop.
Avoidance measures
1. Select a reliable supplier, sign a contract to ensure the quality and time of delivery, and recycle the unsold goods.
2. Innovate sales methods, improve the quality of sales staff, ensure product quality and after-sales service, and give preferential treatment to old customers.
3. The founders should try their best to contribute capital and reduce bank loans, and the insufficient part should be borrowed in the name of collective or individual.
4. Go to the front line for field research, work in such companies for a period of time, and learn relevant knowledge through books and teachers at the same time, so that the experience can be rapidly improved.
abstract
Through the previous analysis, we are more confident that the company can be established and achieve the expected performance. Maybe our company is too small at first, and it may face competition from peers outside the school, or it may encounter difficulties in purchasing or selling. But we believe that with our tenacious perseverance and fearless passion, all difficulties are paving stones for us to climb the peak of success, and all troubles are jokes after our success.
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