Print advertising practice can expand the comprehensive quality of college students and cultivate "adaptive" talents. The summary of print advertising practice is what I want to share with you. Welcome to browse.
The first article: Summary of print advertising practice University life is coming to an end. Facing a large number of talents in today's society, it is helpful to get a foothold in society and increase social experience in the second half of junior year.
After the theoretical study this holiday, I have a great understanding of advertising design and graphic design, and also have a general study and mastery of this major. It's embarrassing to practice in an advertising unit, because I don't have much practical experience. I usually study theory, and I'm afraid I'm unfamiliar with the actual operation.
But considering that I may be engaged in this industry after graduation, I cherish this internship opportunity, deepen my understanding of various graphic design in a limited time, and find out my own shortcomings. I benefited a lot from this internship. I feel that I have gained a lot in knowledge, skills, communication and communication with others. Generally speaking, this period of time is to cultivate, exercise and improve my comprehensive quality.
Through my internship, I realized that it is not enough to rely only on the theoretical knowledge I learned at school. We need to practice, enter the advertising company and combine theory with practice, which is also the purpose of my internship course.
Internship time:
20xx April 1 year May 1
Internship: Yuan Ye Shinnosuke Advertising Company.
Internship content:
1 April, I applied from the talent market and entered Yuan Ye Shinnosuke Advertising Co., Ltd. for an internship 1 month. The company is not big, but the business volume is busy. The main business includes: shopping mall advertising design, inkjet advertising design, conference celebration, etiquette, VI and LOGO design, wall advertising, cis planning and introduction.
From my employment to my resignation, the number of employees in the company has been stable at around 10, among which there are about 10 stable long-term customers, including Bank of China, China Construction Bank and China Industrial and Commercial Bank. And some foreign-funded enterprises, such as German enterprises Yu Hui and Schaeffler. It also includes some unknown customers, such as shopping mall activities, company celebrations, opening ceremonies and so on. At the same time, Jingwei Company also undertakes some government meeting arrangements and large-scale activities, such as the opening ceremony of Zhenghe Navigation Festival and the glaring at the establishment of WISCO Wharf Co., Ltd. As far as I know, the company's benefits are good and it is in a period of steady increase. The internal setting of the company is: the boss is the general manager of the company, responsible for the overall planning and management of the whole company; There are customer service department, etiquette department, creation department and execution department. Because the company is small in scale, internal personnel can cross-operate flexibly. During my internship, I was able to participate in the tasks of copywriting, creativity and customer service of several clients, and gained many rare opportunities for learning and exercising.
On the first day, I came to Shinnosuke Advertising Company in Far Field, and I felt that I could deliver information in this environment! ) Out of the application level, I had a simple interview with my boss. After I got a general understanding of my situation, he first let me get familiar with the environment and understand the company's situation, including its scale, department and division of labor. , and briefly introduced the situation. Then let me participate in the design and planning of the company's tenth anniversary brochure.
The design and planning of this brochure is the focus of my internship, and it is a very good practical opportunity for me to participate in the design project as soon as I enter the company. The assistant manager asked me to express my thoughts and disgust first, and then use the actual software to operate it. Actually, I didn't learn Photoshop cs and CorelDraw 12 at school. I just had the opportunity to ask my colleagues this time. They let me imitate the tutorial first and make some simple pictures. Ask if you don't understand, which benefits me a lot. So, I put what I have learned into practice and quickly made several different plans in one day, including copywriting and layout design. Writing a copy also taught me a lot. At first, the copywriter I wrote was not satisfied, and thought it was too rigid, because creativity is the soul of advertising. The following are some copywriting that I revised many times and finally got hired: the way of management, such as being a man. What we value is not the gains and losses of one thing, but the creative work with customers and the seriousness of each design project. Accompany you on the road of your rapid development, regard your success as our greatest success and your joy as our most heartfelt joy. We value and cherish the friendship with customers in the process of cooperation. Advertise and make friends. We look forward to cooperating with our customers, including you. We cherish every day with you. We insist? Honest and trustworthy, diligent and efficient, pursuing Excellence? We sincerely hope to exchange and cooperate with friends from all walks of life. ? Later, my colleagues gradually familiarized me with the post-production problems, including how to print the pictures in the photo machine and how to use the engraving machine, which made me understand and be familiar with the whole process of a work from planning, design to finished product. My colleagues are very enthusiastic to teach me how to use the software. After a few days, I clearly know what my shortcomings and deficiencies are. In school, because there are few opportunities for actual exercise, there are few opportunities for software operation, and there is no practical guidance. I didn't know anything about software. Under the leadership of my colleagues and teachers, I gradually learned to use PhotoShop and CorelDraw, which are also the most widely used software.
After several days of design task training, I learned a lot that can't be mentioned in textbooks. Because work is to directly contact customers, the purpose of our work is to satisfy customers. Of course, we can't lack creativity, but also consider its development in the market. It does not mean that creative design must adapt to market competition, which involves the importance of advertising marketing and management.
Similarly, at school, we also studied marketing and advertising management, advertising psychology related courses. As an advertiser, it is not enough to design or plan an advertisement. The vice president of the company was originally an interior designer, and now he is in charge of the company's market. We really lack experience in management. During the internship, I followed him to the market several times and gained a lot, including how to get a customer and develop potential customers, which requires advertisers to have a relatively high comprehensive quality.
Chapter II: Overview of print advertising practice. According to my graphic design major, I entered Desert Day Design Company for 65438+20XX months. With the help and guidance of my colleagues, my professional knowledge has been improved in practice. Here, I exercised my ability to communicate and coordinate with others, learned social knowledge closely related to my major, especially mastered the methods and processes of effective communication between designers and customers, and became familiar with and understood various technological processes. What I have learned has laid a solid foundation for my future work.
First, through my internship, I consolidated and improved my professional knowledge.
Although I studied graphic design in school for three years, I still need to learn it from scratch in practice, because there are so many things to learn. When I first arrived at the company, I admired the designers' skillful technology and superb production level. In the following days of practice, I humbly asked my teacher and learned while doing, and gradually mastered the effects of matting, drawing, typesetting and the collocation of various colors and overall layout. At the same time, I also mastered the small skills of computer software operation, such as PS/' target =' _ blank'>；; Making rectangular boxes with rounded corners in photoshop, I learned to use menu operation options in school before. When I come here, everyone basically uses shortcut keys to operate, which is fast and labor-saving. First, you can make changes by pressing the keyboard graphic. Because the operation is so fast, you can't see how it works at all. Later, you can understand the truth through the explanation of the design teacher. So, I memorized the shortcut keys according to the menu, and after a month of practical operation, I basically mastered some tips in the drawing process. With the deepening of internship, I can master photoshop and coreldraw drawing skillfully. Dissatisfied with the internship in design, he also took the initiative to ask for various post exercises. Through my work in various positions, I have mastered the design structure and various technological processes. For example, after the customer approves a picture, the designer fills in the print sheet and attaches the graphic sample to the color printing room for inkjet printing or taking pictures.
Secondly, through the internship, I have enriched my social experience and exercised my ability.
In the internship process, we should not only master excellent professional knowledge, superb production level and agile thinking ability, but also learn to communicate effectively with customers, so that our designers can make the desired effect for customers by keeping the pulse of customers and what effect customers want. At first, the teacher gave me a rendering. I finished the work in two hours according to the customer's request, but the customer came and said that he was not satisfied and asked me to redo it. No way, I did it again, and after several times, the customer was still not satisfied. I have no choice but to ask the teacher. The teacher told me, for example, that the effect of our colors displayed on the computer is different from that actually printed. You should patiently explain to the customer and tell him some professional knowledge. We did it at his request. This has been recognized by customers. When we finish a picture, we must first ask the customer's opinion, and we will patiently modify the places that need to be modified. If necessary, let him sit next to you, and you can modify it according to his requirements until he is satisfied.
Third, through the internship, I have a preliminary understanding of the design industry.
(1) Market conditions: the supply and demand of recruitment and job hunting are booming. According to insiders, excellent graphic designers are now in the job market? Xiang Bo? There are more employment opportunities and higher wages. There are many reasons, including the full opening of China's advertising industry to foreign investment at the end of 2005, which made China's advertising industry grow by nearly 40% every year, resulting in an increase in personnel demand. The specific performance is that nearly a thousand graphic design positions have been updated every day on major websites recently. In addition, today people's choice of products has changed from durable to beautiful and fashionable. Whether it is a mobile phone, a car or an MP3 player, the appearance of fashionable products has become one of the leading factors that determine the sales volume, and improving the appearance of products has become a top priority for civil product manufacturers. Therefore, many manufacturers and design companies recruit a large number of product appearance graphic design talents. This kind of position has a large demand for people, a low threshold and similar job requirements. All require design major, college degree or above, work experience and familiarity with all kinds of design software. Therefore, in the face of the soaring demand of enterprises, the person in charge of the recruitment of a culture and art communication company said that such job requirements still stayed two or three years ago, which was completely unsuitable for today's needs. In the past, there were few talents who could master 1-3 computer design software, especially 3D computer design talents, but now there are many talents who can master mainstream software application technology, and the company is no longer worried about recruiting a computer operator. With the intensification of market competition, enterprises pay more attention to graphic designers? Creativity? And then what? Design? . Need to have more than 3 years working experience, and have undertaken many projects such as advertising design and CI corporate image design. Also very creative, sensitive to fashion trends, sensitive to color, able to analyze product appearance design according to customer requirements and market information; According to the design analysis and design orientation, creatively put forward a variety of design schemes, and make sketches and renderings of designed products; In addition, you need to be familiar with many fields such as network, film and television, space and environmental design, and have artistic skills such as aesthetics, fine arts, advertising and chromatics. Such talents are very scarce in the market and should be tapped by enterprises. The response of job seekers is also quite enthusiastic, and there is an endless stream of applicants.
(2) Senior graphic designers should strengthen the study and exercise of management knowledge. Because the recruitment threshold of graphic design talents is getting higher and higher, relatively speaking, the professional status in the company is also rising. I found that the job titles of many companies are still? Graphic designer? But it should bear the responsibility of project manager and department head. Some companies meet outstanding talents and are directly hired as assistant to the general manager to cooperate with the general manager in the planning and design of large-scale projects. I saw at a job fair that a job seeker applied for a job as a graphic designer. Because he had five years' working experience and exhibited excellent design works on the spot, the interviewer immediately suggested him to apply? Assistant to the general manager? A position, began to ask questions about management ability. However, due to the lack of experience in daily management positions, the applicant failed to apply successfully. According to experts, in many small and medium-sized design companies, senior graphic designers have many opportunities to be promoted to positions such as supervisors and project managers. In addition to design and technical work functions, these positions also need to undertake more management functions, such as managing the whole design team of the company, or cooperating with the general manager in workflow formulation and project design. But at present, there are few job-hopping awareness in this field among talents in the industry. Therefore, it is necessary for practitioners to make up for the defects of management knowledge in time and improve their comprehensive professional ability.
Fourth, through internship, I found my own gap, and I still need to study harder and constantly master new knowledge.
Through 1 month internship, I deeply found that there is still a lot of knowledge to learn in this field of design. I only learned a little basic knowledge at school, and when I came here, I found myself a nameless grass. A good design needs continuous learning. Some of them have mastered the production of three-dimensional effects, and some have mastered the production of animated flsh. Design requires a person's knowledge structure very highly, and needs to master mathematics, society, literature and other related knowledge. Only all-round talents produce good works. At present, there is little relevant knowledge, and it takes a hundredfold effort to become a professional designer. Through practice, I found the gap between knowledge, social experience and practice. In the future study and practice, I will continue to hone, research and improve, and become a design talent in the design field.
Chapter III: Summary of Print Advertising Practice Through this internship, I feel that I have gained something in design. This internship is mainly to promote the improvement of our future work and business ability, enhance our future competitiveness and add a cornerstone for our future foothold.
Internship can combine my theoretical knowledge with my practical ability. This is a very valuable experience in my college career. I will sum up to help myself finish my studies better and lay a better foundation for going out of society.
Work Summary During my internship, I took advantage of this rare opportunity to work hard, be strict with myself, consult teachers and predecessors with an open mind, study technology seriously, and use my spare time to study some related knowledge beyond the contents of textbooks and master some basic legal skills, so as to further consolidate my knowledge and lay the foundation for going to work in the future. ? What you get on paper is so shallow that you never know what you have to do. ? During my short internship, I deeply felt my shallow knowledge and lack of professional knowledge in practical application. I always thought I was doing well in school. Once I came into contact with reality, I realized how much I knew, and then I really realized? There is no end to learning? Meaning of. Fix it? Three relationships? That is, the relationship between classroom education and social practice, with classroom as the theme and deepening theory through practice; The relationship between summer practice and peacetime practice, with summer practice as the main time period; The relationship between the breadth and depth of social practice, and strive to promote the content and scale of practice simultaneously.
Through this internship, I feel that I have gained something in design. This internship is mainly to promote the improvement of our future work and business ability and enhance our future competitiveness. Fan Wen has added a cornerstone for us to gain a foothold in the future. The teachers of the internship unit also gave me many opportunities to participate in their design, which made me learn many problems that were difficult to solve before, as well as the problems that I will face in the future design work, such as pre-planning and post-production. This internship has enriched my knowledge in this field, made me step forward to a deeper level, and promoted my foothold in the future society to a certain extent. However, I also realize that it is not enough to rely on internship these days, but also to accumulate bit by bit in my usual study and work and constantly enrich my experience.
The road ahead of me is still very long, and I need constant efforts and struggles to really walk well. ? A journey of a thousand miles begins with a single step? This short and substantial internship in the past month has played a bridge role for me to go to society. Transitional role is an important experience and step in my life, and it will also be of great help to my future work. Some basic principles of being a man, such as asking for advice with an open mind, observing organizational discipline and unit rules and regulations, and communicating with people in a civilized way, should be conscientiously implemented in real life and good habits should be cultivated constantly in real life. During this period, most of the experience and knowledge I learned came from the guidance of leaders and police, which is a valuable asset in my life. This internship also made me deeply understand that it is very important to maintain good relations with colleagues at work. To do things, we must first learn to be a man, understand the truth of being a man, and how to get along with others is the most basic problem in modern society. For a person who is about to enter the society, there are many things to learn, and he is the best teacher, as the saying goes? A threesome must have a teacher? We can learn a lot from them.
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