With the vigorous development of the Internet, online marketing quickly entered everyone's sight and quickly occupied the whole market. Do you know several marketing methods commonly used in online marketing?
1, viral marketing
Viral marketing is a common online marketing method, which is often used for website promotion and brand promotion. Viral marketing uses the principle of word-of-mouth communication among users. On the Internet, this "word-of-mouth communication" is more convenient and can spread like a virus, so viral marketing has become an efficient way of information dissemination. And because this kind of communication is spontaneous among users, it is almost a free online marketing method.
2. Forum marketing
Forum refers to "using the forum as a network communication platform to spread the information of enterprise brands, products and services through words, pictures, videos, etc., so that the target customers can have a deeper understanding of enterprise products and services." Finally, it is an online marketing activity to promote corporate brands, products and services and deepen market awareness.
3. Blog marketing
Blog marketing is a marketing activity that contacts bloggers and visitors through blog websites or blog forums, and uses bloggers' personal knowledge, interests and life experiences to spread commodity information.
The essence of blog marketing is to share knowledge through original professional content, strive for the right to speak, establish a personal brand, and establish its identity as an "opinion leader", thus affecting the thinking and buying behavior of readers and consumers.
4. Group marketing of communication tools
Chat group marketing is an extension of instant messaging and tools, which makes use of the group functions of various instant chat software. At present, there are qq group, msn group, Want Want group, Q group and so on.
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The use of instant messaging tools for chat group marketing has the characteristics of low cost, quick effect and strong interactive effect, and is widely adopted by enterprises. He spread the information of corporate brands, products and services by publishing some words and pictures, so that target customers can have a deeper understanding of corporate products and services. Finally, it is an online marketing activity to promote corporate brands, products and services and deepen market awareness.
5. Search engine marketing
Search engine marketing is one of the most important marketing methods of websites at present, especially the promotion of search engines based on natural search results, which is free of charge and attracts the attention of many small and medium-sized websites. Search engine marketing methods have also become the main part of the network marketing system.
The main methods of search engine marketing are: bidding ranking, classified directory login, search engine login, paid search engine advertisement, keyword advertisement, search engine optimization, address bar search, website link strategy and so on.
6, network soft text marketing
Network soft-text marketing, also known as network news marketing, is a new marketing method to spread some expository, news and propaganda articles through network portals, local or industry websites and other platforms, including some network news releases, in-depth reports and case analysis. , in the form of news reports, timely, comprehensive, effective and economical dissemination of information about enterprises, brands, people, products, services, activities and other projects to the public.
Shuangchengji Technology Co., Ltd. has been providing the most professional solutions, covering Internet platforms and mobile platforms.
In the future, Shuangchengji will always focus on the research of network marketing service operation, strive to become a benchmark enterprise in the whole network marketing service industry in South China, and provide customers with one-stop services of "project planning, network promotion, website construction and resource integration".
The company has a young team composed of post-80s and post-90s. In terms of internal composition, it is divided into five technical teams, namely brand planning team, SEM hosting team, APP marketing team, promotion marketing team and website construction team. The division of labor within the team is clear, and the professional projects are solved professionally, which provides a solid technical guarantee for the efficient operation of the enterprise.
The company takes "steady development, service first and win-win together" as its service tenet. Strive to promote customer development, improve employee well-being and create social value. Create a win-win situation for customers and enterprises in the Internet service industry.