June 5438+February 2022, Liang Gaowu, deputy secretary of Sangzhi County Committee and county magistrate, said that the video of Sangzhi Youzi "having money and no money, going home for the New Year" became popular; Later, many Sangzhi people who worked outside talked about homesickness from a distance. Liang Gaowu appeared at the entrance of Sangzhi's town and warmly welcomed the wanderer home.
At that time, the year was approaching, and a warm phone call from a county magistrate comforted many wanderers who were still worried about whether they could go home for the New Year this year. It also made Sangzhi, the hometown of Marshal He Long and the hometown of folk songs, embark on a hot search and become the "hometown with temperature" that netizens pay attention to.
On New Year's Eve, Liang Gaowu, deputy secretary of Sangzhi County Party Committee and county magistrate, made oil cakes with local people in the folk song stockade. All the pictures in this article are from Sangzhi, Lv Wen.
How did the Spring Festival go after becoming Sangzhi among network celebrities?
65438125 October, this newspaper learned from Sangzhi county government that the county magistrate's call "recalled" nearly 65438+ ten thousand Sangzhi people to return home for the New Year. 65438+1October 2 1 -24, Sangzhi also welcomed more than 70,000 tourists.
"Shout" can't be empty talk.
"I call on everyone to go back to their hometown for the New Year. It is not just empty talk, but to let them return to their hometown safely and smoothly." Liang Gaowu told the newspaper.
With the arrival of the Spring Festival, a new wave of returning home has followed. In order to ensure the service for returnees, Sangzhi County has specially launched a series of policies, including strengthening epidemic prevention and control services, caring for the lives of vulnerable groups, stabilizing the holiday consumption market, doing a good job in business and employment services, and creating a strong holiday atmosphere.
16 at the beginning of the policy document on safeguard measures, it is emphasized that "the returnees should be regarded as relatives, the needs of the public should be regarded as housework, the service should be done with care, the emotional protection should be done well, and all the work should be done patiently and meticulously to ensure that the people live a year of peace of mind, peace of mind and comfort."
Not only that, Sangzhi County also held a free pick-up activity in Guangzhou, where Sangzhi's fellow villagers went out to work more. Organize "Safe Guarding Volunteers" and carry out the "Whole Warm Winter Action", a volunteer service activity in Spring Festival travel rush in 2023. Go deep into crowded places such as the East Bus Station of the county seat, Sangzhi Station of the high-speed railway, and the high-speed service area, provide voluntary consulting services, distribute epidemic prevention and control materials, explain Spring Festival travel rush's emergency transportation guide, carry out emergency and safety knowledge publicity activities, provide travel guidance, safety consultation and other services, and warm the villagers who go home for the New Year with practical actions.
Sangzhi's New Year Festival is packed with people.
In order to add more flavor to this Spring Festival, Sangzhi held the 2023 Folk Culture Festival and the 5th Consumer New Year Festival from 9 to 20 October, 185 enterprises or individual vendors settled in. Including Xiangxi bacon, mulberry white tea and other local products, all kinds of folk snacks, daily necessities and other eight categories, * * * has more than 300 varieties. At the scene, many special new year's goods were also launched, lottery activities and generous gifts were prepared, and a large number of volunteers were recruited to help with the goods and shopping guides. The offline sales amount is more than 1 1 10,000 yuan, the online sales amount is more than 2 million yuan, and the online sales amount is10.3 million yuan, mainly selling local products such as Xiangxi bacon and Sangzhi white tea. The on-site person-time is about 654.38+million, and the offline booking amount is about 5 million yuan.
On New Year's Eve, Liang Gaowu had a New Year's Eve dinner with everyone in Folk Song Village, and celebrated the New Year together.
On the afternoon of 65438+ 10 19, Liang Gaowu met with netizens in Hongjiaguan tourist area, promoted mulberry plants through live broadcast, and took netizens "in the cloud" to enjoy the beauty and food of mulberry plants. On New Year's Eve, Sangzhi County held the activity of "Village Folk Songs Celebrate the New Year, Celebrate the New Year in 2023". Liang Gaowu also participated in it, making bazan, singing folk songs, cooking white tea, and personally making a fried mulberry bacon to celebrate the New Year with nearly 2,000 people on the scene.
Welcome 70 thousand tourists in 4 days.
He Long's former residence, Jiutian Cave and Folk Song Village are located in Zhangjiajie, a famous tourist resort, with rich tourism resources of Sangzhi.
The warm-hearted video of the county magistrate calling on wanderers to go home for the New Year has also made Sangzhi County a county seat among network celebrities, and many people want to see this warm-hearted place.
Tourists visit the former residence of Marshal He Long.
According to the data provided by Sangzhi County Culture, Tourism, Radio, Film and Sports Bureau, Sangzhi County attracted 70,762 tourists on June 5438+1October 2 1-24, up 3 19.85% year-on-year, and the total tourism revenue was 8187,700 yuan, up 20/kloc-0 year-on-year. In 2023, compared with 20 19, the total number of tourists in the first four days of the Spring Festival holiday increased by 55.42%, and the total tourism revenue increased by 43.3 1%. Among them, He Long Memorial Hall, He Long's former residence, Red Second Army Long March Memorial Hall and other red tourist areas received 3 1950 tourists, up 730.3% year-on-year; In Jiutian, Fenglian Scenic Area received 3 128 tourists, up by/kloc-0.18% year-on-year, Folk Song Village received tourists 10087, and Xitianhe Farm received 8578 tourists.
In Sangzhi Folk Song Village, enthusiastic young ladies welcome tourists with songs.
In order to ensure the service of tourists, Sangzhi County implements 24-hour duty according to the requirements of the three-level duty system. Set up a tourism reception emergency detachment to deal with tourism-related accidents in a timely manner. All travel towns and units are required to arrange duty, and all scenic spots report the information during the Spring Festival on time every day to keep abreast of the county's tourism reception, market dynamics and traffic changes.
At the same time, focus on the He Long Memorial Hall, Jiutian Cave and other major scenic spots, hotels and other tourist reception places, Internet cafes, KTV and other cultural comprehensive markets to carry out law enforcement inspections, and strengthen the crackdown on "black tour guides" and "black societies". Patrol bus stops, high-speed entrances and other key parts, adhere to civilized guidance, and evacuate foreign tourists in an orderly manner.
By setting up information desks in scenic spots and distributing publicity materials free of charge, it is helpful to create a comfortable consumption environment for cultural tourism. Organize the youth tourism volunteer service activities of "Safe and Satisfied in Zhangjiajie", and provide tourists with services such as scanning code to purchase tickets, waiting guidance and travel consultation. Ensure that the tourism market is stable and orderly.
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