Funzz (hereinafter referred to as FUNZZ) was founded in May 2011 by Molecular Network Technology (Beijing) Co., Ltd. and is a new social network service website. It is a platform for people to discover and find their own interests, so as to conduct personal display, communication and interaction. The website provides services for online communication and interaction, and organizes offline participation in interest activities, creating a positive way of interpersonal communication and a new lifestyle for the majority of member users.
Background
A few years ago, the saying "Meet more friends through your friends" inspired 200 million users to feel fresh about SNS. But after entering 2008, SNS, which experienced a rapid explosion, began to highlight various "congenital deficiencies" or "sequelae". According to the latest survey, user stickiness has plummeted to 34% of SNS communities, and 20% of them actually log in to play apps. According to the spontaneous public opinion sampling of netizens, logging into SNS has gradually become a burden and has no interest at all.
Experts pointed out that the "deviation" of China's SNS is not so much the result of copying and lack of innovation, but rather the deviation of spiritual values ??induced by the desire for quick success and instant benefit. Most Chinese people regard SNS as a platform for spreading social relationships, easing interpersonal relationships, and accumulating network resources. Many people also regard SNS as a communication platform for comforting emptiness, driving away loneliness, and even seeking vulgar pleasure. Under the guidance of this lack of positive and healthy friendship-oriented thinking, SNS has deviated from the trajectory of "interest mapping" from the beginning, and has become a tool for "interpersonal spread". To solve the current embarrassment of homogeneous competition in SNS, we must first solve the change in users' philosophy of making friends. This also means that the discussion of the development prospects of SNS has been upgraded from the technical level to the ideological level for the first time. If this ideological misunderstanding of "six dimensions" or "utilitarian friendship" is not resolved, then no matter how perfect the SNS platform is, it will not be able to meet the fundamental needs of its users. In this context, SNS is bound to enter a disruptive industry reshuffle stage. The core of competition is not only to meet users’ needs for friendship, but also to lead and innovate in friendship concepts and models.
Under this background trend, major emerging social media platforms in China have begun to plan to develop "interest dating", and the first domestic "interest dating SNS platform" was the first one in China. Molecular network with mysterious background.