If you don't care about your business image, you can build a decent e-commerce website without spending a penny. Apply for free domain name and space or hang it under someone else's domain name. You must do everything by yourself. Have you ever visited a similar website? Either an annoying advertising page pops up, or the page is full of a lot of advertising pictures that have nothing to do with the site, or the home address is too long to remember, and the page will be invalid after a period of time. . . So this method of saving money is not desirable. Try it, but don't take it seriously. So, how much does it cost to build a standard e-commerce website with a commercial image? Apply for a standard international domain that starts with 3W and ends with com, and rent 20mb of space (one year in the United States 10 USD). A * * * 26 dollars, equivalent to 300 yuan RMB! If you can make your own pages and apply for domain names and website space, that's money. Is there anything that can be redeemed? Yes! In China, the Oriental Netscape Company spent 400 yuan to achieve the same effect. There must be something cheaper, but we don't care about such a low cost anymore. We are more concerned about what and how much it will cost. Many companies enter e-commerce ambitiously, and recruit professionals from the beginning, such as web designers, artists, information collectors, website maintainers, online marketers and online public relations personnel. Huge professionals, huge fixed expenses. Why not invest once and ask a more professional web production company to complete the work? We don't know. Although there are various free online e-commerce alliances to promote, such as the popular taobaowang.com, on the whole, it still needs a lot of advertising investment. More importantly, this blind enthusiasm has buried serious hidden dangers. Before doing e-commerce, you should have a good understanding of what happened on the Internet in the past, and carefully plan your present and future. How many competitors does your online business have in the network? Are they doing well now? In what form should you appear on the internet? Who are your online customers? Where are they? How to get close to them? Is your online business up, flat or shrinking now? How much can you bear? How competitive are you? What are your chances of winning? What's your long-term plan? This is called online business positioning! Small mistakes and misunderstandings at the beginning, with the extension of time and the expansion of scale, cost you a lot of manpower, material resources, financial resources and energy, and lead your online business astray. By chance, I learned that a friend wanted to set up a fashion entertainment website. He talked about "extreme sports", "online dating and escort", "youth image in the new century" and "the latest discount information of the city". . . I say we go online and see if there is such a website. After half an hour, we found too many similar websites, some of which are really good. My friend was discouraged. "How come there are all of them? ! "。 Before I left, I said, I can do it if I want to. I want to think about what to compete with my opponent and how to compete. Two months have passed, I wonder if this friend is still dreaming? How is the website doing? I think he will tell me when the website opens. If you have a clear positioning of the network and can clearly answer the above questions, then you can start to build a good website suitable for your enterprise and subsequent Internet marketing.