Exclusive, small quantity, outstanding. SoulApp was launched at the end of 2016. It is a social platform for Generation Z that builds relationships based on interest maps and uses gamified gameplay to design products. In the era of Generation Z, niche culture has a very strong circle, and niche culture has always been emphasized. It means: exclusive, small quantity, outstanding. The more niche the product and culture, the more eager fans are to be recognized, and the stronger the cohesion of the circle. Soul has now completed the transformation from a niche cultural circle to a relatively private dating software to a certain extent.