Ten Skills of Insurance Promotion to Ensure You Win 1. Before promoting insurance, you should take out insurance yourself.
when I say start with me, that is to say, insurance is good, so you choose one to insure first. Otherwise, how can you mobilize others? When selling insurance, customers are likely to ask, you say insurance is good, so have you insured it? At this time, you can confidently answer that I am insured. If you don't believe me, you can look at my insurance policy here. This will be very convincing. I think this move is absolutely clever. That's the way it is. Insurance is so good and so good, but you just don't protect it. This is unconvincing. Everyone remembers that when Tongliao Marketing Center was just established, all employees of Tongliao Branch (then Zhelimu Branch) took the lead in taking out insurance, which played a leading role in marketing new insurance for all employees.
second, promoting insurance can start with friends and relatives.
Looking back at the history of the marketing exhibition industry, almost all our marketers have come this way. It should be said that this is a successful experience. Why do you say this? Insurance is really good. Insurance companies take the lead and friends and relatives follow suit. In this way, after strangers know, insurance is not a lie. If you cheat or harm others, insurance companies can't harm their relatives and friends. In addition, mobilize the insurance from relatives and friends, because they know you well, in the words of ordinary people, and think that you can't cheat him or harm him. Once insured, he is willing to give you the money. Therefore, it is concluded that acquaintances are easy to handle affairs. Colleagues, looking back on your journey, which is the higher success rate compared with strangers and acquaintances?
3. To promote insurance, you must thoroughly understand the insurance clauses.
whether the clauses can be thoroughly understood is related to whether you can explain the insurance benefits clearly. For example, it is not clear how much a person should pay, how many benefits there are, when to benefit, etc., and it is difficult for people to insure. Should be done, different ages, different economic conditions, choose different types of insurance, both less money, get more benefits, so that the insured can enjoy the greatest benefits, I think, he must take out insurance. Guys, don't worry, be sure to understand the terms and conditions, and sharpen the knife and don't miss the woodcutter.
Fourth, the skill of language is more important in promoting insurance.
As the saying goes, "A good horse is in the leg, and a good man is in the mouth". It is also a mouth, and people talk about the hearts of policyholders in a few words. A stranger with the same mouth, a few words will pull the relationship between the two. The same is about the benefits of insurance, which can be made clear in a few words. Some people don't study language skills, but they don't talk less, but they get bored with others and even drive them out. What does this mean? Language skills are particularly important. I remember a saying that people often say: "You have to blow the flute on your eyes, beat the drum on the point, and speak at the point." In our line of work, woodpeckers get stuck, and it's all about their mouths. Therefore, before you sell, you should not only choose the right target and the right breakthrough, but also grasp the language skills. Different targets have different languages. What to say first, what to say later, and where to start. Be sure to note that there are so many types of insurance, so don't talk about them all, and there are so many terms, so don't cover everything. If you want to put the terms into your words, it should be easy to understand and simple.
5. How to choose the marketing target and how to find the breakthrough point is also very important.
When people's insurance awareness is not so strong, when people's economic income is not so high, it is very important to choose the insured target. It's very simple. When people are well provided with food, clothing, housing and transportation, and have surplus funds, they will definitely consider providing for the elderly and providing them with medical care. Therefore, when choosing the object, they all look for rich units, rich tycoons and civil servants. Of course, some people will not be insured even if they have money, because they have poor insurance awareness, which is not afraid. Helping each other to improve their risk awareness and deepen their understanding of insurance will eventually lead to insurance. We have to learn from the top marketers in Japan. We mobilized eight years ago and took out insurance eight years later. For those with financial strength, it is necessary to help raise risk awareness. Once conditions improve, there is hope for insurance.
6. To sell insurance, you must learn to be a man.
when promoting insurance, some people often do their work without standing in the interests of the insured, and don't speak according to the provisions. Mobilizing insurance is arbitrary and irresponsible to the insured. How dare you say that as long as you insure, the insurance company will take care of everything. Please remember that insurance coverage is limited, and you can't forget about profit for commission. Even if people are mobilized to take out insurance, they will come back to get even with you once they understand. Never engage in the business of pounding garlic in a casserole. Some of us misled the publicity in order to get the commission, regardless of the interests of the insured, so what was the final result? The surrender rate is very high. Here, I remind my colleagues that selling insurance is actually a process of making friends. It doesn't matter whether you are insured or not. Let's make friends at last! So how do you make friends? When you associate with friends, you have to tell the truth, tell the truth, and talk with others. Never tell a lie, let alone a lie. Let's make real friends. As the popular song says, "It's hard to find a friend in a thousand miles, and it's easy to walk with more friends. Let's meet each other sincerely, and let's be friends forever."
7. Selling insurance depends on your ability.
speaking of skill, I think skill means that others dare not go, but you dare to go; Others dare not say, you dare to say; Others won't say, you will say; Others can't do it, but you did it when you went. This is the skill. Of course, the ability comes from practice, from continuous summary and improvement, and from thinking about ways. As a marketer, you should learn from the old marketer and the old insurer. To cultivate the idea that there must be a teacher in a threesome, you might as well look at what others say, how things are done, how the terms are thoroughly understood and so on. All in all, the so-called skill, as Comrade Mao Zedong said, "Turn other people's things into your own, and your skill will be great." In fact, the trick is running everywhere, just look for it. As long as you have the heart and intention, it is not difficult to get started, but it is also possible to further your studies. Success will finally belong to you.
8. Promote insurance and try to put an end to people's taboo words.
mobilizing people to take out insurance is to consider people's birth, illness and death. Often dealing with the words disease and death, people are very taboo. Many of our insurance types are to provide medical care and support for the elderly and reduce the burden on families. This requires that when we publicize and mobilize insurance, we should change our words from shallow to deep, so as to achieve the purpose of mobilizing insurance.
nine, to promote insurance, we should make good use of both positive and negative examples to guide customers.
as the saying goes, it's better to show off when you shout your voice out. It is the best to inspire and induce policyholders to apply for insurance with typical cases of positive and negative aspects. Something happened after the insurance, and I did get the insurance benefits. No insurance, no one cares if something goes wrong. Of course, when I first started this business, there were very few cases, almost none. What should we do? Pay attention to collecting or accumulating cases in this field. If there are local typical cases, don't choose other places. If there are no local typical cases, then the typical cases from other places should also be collected. Is to seize the insurance and non-insurance, if something goes wrong, the insured will be paid by the insurance company, and the uninsured will not be compensated by the life insurance company.
1. To promote insurance, we should have the idea that failure is the mother of success.
as we all know, successful things in the world are not always smooth sailing. Without failure, there can be no success, and success always leads to success in failure. Most of our marketers grew up in failure. Everyone has their own difficulties, and everyone has their own difficulties.
in today's market economy, who doesn't want to get rich in order to develop? Who doesn't want to get rich? But whether you are rich or not, there is one experience: there is no bitterness in bitterness, and it is rare to be sweet. Some people want to get rich, do business, buy more goods with less money, spend money and buy good goods. If they are inexperienced, they are likely to buy fake goods, which will cause great losses. Some people want to open a factory, but can they do it without funds or a factory building? Even if they have a factory building, they have to have equipment and raw materials, all of which are available, and there are problems in producing products and selling them ... In short, it is not easy to do anything. Since you didn't choose to do business or open a factory, you chose insurance marketing, which I think is a wise move for your success. At least don't worry about lack of funds. What you have chosen is a business without capital. You can give full play to your personal advantages: one mouth and two legs, and whether you succeed or not, you can't match anything. At the same time, you can also tell yourself, what can you do if you can't even do business without money?
Further reading: How to buy insurance, which is better, and teach you how to avoid these "pits" of insurance.