Inspirational book: "Attack the Heart"
"Attack the Heart" Harvey McKay, the world's number one interpersonal relationship guru, chairman of McKay Envelope Company, Turnover exceeds US$70 million. Next, I will give you a brief introduction to the main content of this book. I hope you will like it!
Book title
He was rated as the world's best speaker by the International Speech Association One of the top five speakers, with an hourly speaking fee of up to $40,000. He is also the most sought-after business spokesperson in the United States, publishing business maxims in 50 newspapers across the United States every week, and is called "Mr. Almighty" by Fortune magazine. The New York Times recently selected 15 of the best self-growth books, and two of them were written by McKay, namely "The Heart Is First" and "Dig the Well Before You Get Thirsty." "The Best of the Heart" has been ranked first in the New York Times book list for 22 consecutive weeks. It has been translated into 35 languages, published in 80 countries, and has sold 4 million copies. In addition to being an accomplished business leader, McKay is an active marathon runner.
"Course Content"
There are only two types of rules. Rule 1: Rules are constantly changing; Rule 2: The only constant rule is Rule 1.
Negotiation is like playing cards. A good deck of cards is not as good as knowing your opponent’s trump card.
Excellent salespeople have three priorities, in order: customers, the company, and themselves.
It takes effort to make friends, and it takes a word to lose them.
Praise is more effective than blame.
Idioms
Source of idioms
"Three Kingdoms, Shu Chronicles, Ma Su Biography": "Every introduction and discussion lasts from day to night." ?Pei Songzhi quoted from "Xiangyang Ji": ?The way of using troops is to attack the heart first, and to attack the city next. The battle of the heart is the top, and the battle of the soldiers is the bottom. ?
Example
Sister, this is called the art of war~. ★The 30th chapter of Wenkang's "Heroes of Sons and Daughters" in the Qing Dynasty
Afterwords
Zhuge Liang's attack on Meng Huo is based on the heart.
Extended reading
Introduction to Harvey MacKay:
Received honors
He is also the most sought-after business spokesperson in the United States. Weekly He published business maxims in 50 newspapers across the United States and was called "Mr. Almighty" by Fortune magazine.
Personal Achievement
The New York Times recently named the 15 best self-growth books. Among them, McKay’s works accounted for two, namely "The Heart Is Better" and "Dig a well before you get thirsty." In addition to being an accomplished business leader, McKay is an active marathon runner. He currently lives in Minneapolis with his wife of 35 years, Carol Ann, and their three children.
Harvey McKay is the New York Times bestselling author. His first two books, "Swimming with Sharks" and "Beware the Naked Man Who Offers You His Shirt," were both No. 1 New York Times bestsellers and are still cited by the New York Times ” is listed among the 15 most inspiring business books of all time.
"Dig Your Well Before You?re Thirsty" (1997) and "Pushing the Envelope" (1999) both entered the New York Times Top 10 Among the bestsellers. "Getting Fired Is the Best Thing", which had just been released during the publication process, was as popular as the first three books.
Harvey McKay's books have sold tens of millions of copies around the world, been translated into 35 languages, and published in 80 countries.
Harvey is a syndicated columnist for United Feature Syndicate, and his weekly articles appear in more than 50 newspapers across the United States. He is also one of the most popular and humorous business speakers in the United States and has been named one of the top five speakers in the world by Toastmasters International.
He is the chairman of the multi-billion dollar McKay Envelope Company, which he founded when he was 26 years old. In April 2004, he received the prestigious Horatio Alger Award. ;