The App that just came out is absolutely blank on the Internet. There is no information about new applications on the Internet. Build an encyclopedia about app. If users search, users can learn more about you from the encyclopedia. At the same time, if you do brand marketing later, you can also attract more potential users.
Of course, Encyclopedia is not just Baidu Encyclopedia. You can create your entries in various encyclopedias by analogy. The more you build, the easier it is for users to search quickly. Establishing an encyclopedia seems to be a very simple thing, but it is not. Some encyclopedias look simple and clear, some encyclopedias look chaotic, and there are technical contents in them. Therefore, when establishing an encyclopedia, there must be clear organization, easy-to-understand language and clear screenshots, so that users can understand and comprehend it faster.
The encyclopedias of many domestic apps are badly written. Why is it so bad? First, it is very professional. Second, there are many decorative words. Third, it is still very verbose. Such entries are subjective and users will not like them, so by telling users what your app can help them, it is more convenient for them to download.
Step 2: Create a Weibo for your application.
Weibo is a popular product, which may be installed on many people's mobile phones. When users learn about your app from the portal, they can easily follow you and interact with you through Weibo, including information feedback.
Some people say that users can interact with you through the "message feedback" in the app. This is a big mistake. Many users don't download an app easily without knowing it, unless it is necessary, and many apps have user feedback that is hidden so deeply that users generally can't find it.
On the contrary, through Weibo, users can get to know you in real time. Good Weibo content will also cause users to forward and spread. These are the benefits of establishing Weibo. Of course, Weibo is not only Sina Weibo, but also other Weibo. Don't let Tencent Weibo users go to Sina Weibo to find you. That's impossible.
Step 3: Post in the forum with high weight.
Through the information filling of Encyclopedia and Weibo, a new app has a certain brand foundation, and the next step is to post in the forum.
Don't underestimate posting. I once used an advertising post to spread millions of pages, which was used as a tutorial by various Taobao shops and directly attached to the instructions for selling mobile phones. I don't mean to underestimate a post by saying this. You should write carefully. From the user's point of view, it will be very useful for users to read it.
After the post is written, be sure to find a forum to send it. What kind of forum to look for is definitely to look for a high weight. Which websites have the highest weight? It is recommended to use the webmaster to inquire. The forum search engine with high weight has the fastest crawling speed, generally within one minute. I suggest sending 20~50 forums. In the past, APP was promoted, and the traffic brought by the forum could be as high as 10,000 to 20,000. Now it should be more.
Step 4: Expand 200 channels.
Having said so much in the first three steps, we are actually sorting out keywords on the Internet to facilitate users' search, improve the exposure and self-dissemination of the app, and then expand channels.
Upload new applications to various app stores and software download stations, and expand 200 channels. There are many channels at present. We can classify by category and explore some new channels.
A channel is defined as an online media that can display and download applications. Channels are not just those app stores. For example, some buses also provide free wifi download apps, which is also your channel. Other applications with more WeChat fans often recommend some self-media apps and can also provide some downloads for your app. These are your channels.
In addition, laying channels is a very tiring job, but it is really useful. I used to bring a million dollars just by laying channels.
Another advantage of spreading channels is that you can know the position of an app in users' minds through natural downloading, and you can also know whether your app is excellent or not, and it can also help you to know the quality of each channel in more detail, paving the way for future paid promotion.
Of course, channel laying can't be just simple channel laying. In the process of channel laying, it is necessary to understand the channel, such as whether the new APP has promotion resources and starting resources, etc., to pave the way for subsequent massive promotion.
Step 5: combine the audience to do activity marketing.
Having said that, these are some ways to promote the APP for free. Of course, if you have a little budget, not a lot, you can do some activity marketing, and the cost will not be much.
You can do some activities in forums and channels. Activities should be simple and fun, and prizes should be attractive. User participation can increase the download volume of the APP and provide exposure.
Activity marketing should combine the attributes of your APP to find your specific people. For example, if you are a female APP, you can hold activities on campus or in the online female community. If it is a travel APP, you can cooperate with some travel agencies. Therefore, when doing event marketing, we must cooperate with the audience.
These are some new ideas and methods to promote APP. When promoting the APP, we should have a broad vision, draw inferences from others, and we must not think in a fixed way, and at the same time consider the problem from the user's point of view.
When the new app came out, most of them were changed from scratch. It is recommended not to do it. On the one hand, changing the volume has a great influence on the product, on the other hand, it doesn't make any sense to the product. Changing the volume is suitable for making junk apps. In addition, the idea of this paper is applicable to individuals and small and medium-sized teams without resources.