If a website can make money, it must take the initiative! It all depends on people. As a personal website, we can own our own products, sell them, and make money on our own!
1. The feasibility of independent operation of personal websites
2. Examples of making money from personal websites
The author below gives two examples. These two websites are from different sources. Business activities arise from the perspective.
1. Online Bookstore (www.zkok.net)
This is an online self-study bookstore. Students who have taken self-study examinations all know that purchasing self-study textbooks is a troublesome matter. So Mr. Zhuang, who lives in Shaxian County, Fujian Province, opened this self-study bookstore. After being approved by the Provincial Self-Study Office and issued a document, he agreed to conduct a pilot online book sales. This website uses asp network programming technology (/other/cd.htm)
Xiao Hui is a very good programmer. Not only does he program well, but he also writes well. What’s more worth mentioning is that he also has a strong sense of business! He burned more than three years of article records from his website into CDs, and then sold them through his website, and also included some source program packages. Xiaohui's website has a lot of loyal users and a very large number of daily visits, which has laid a good marketing foundation for the sales of CDs. Let's roughly calculate the cost: According to the information on Xiaohui's website, the price of a CD is 68 yuan, and the mailing + CD + burner wear fee is about 12 yuan, and the profit is very considerable! Its diverse payment methods are worth learning from many websites, including post office remittance, China Merchants Bank transfer and wire transfer.
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3. Personal website money-making plan
1. Business strategy
The general strategy for building a website is to rely on content to attract attention. , that is to say, relying on free in exchange for views. But a website is a business, and a personal website is a personal business. To survive, a business must make a profit. Therefore, the free lunch on the Internet is gradually decreasing, and websites are beginning to charge fees. I personally think that if a website wants to be successful on the Internet, it must adopt a combination of free and paid strategies. You may feel that this strategy is contradictory, but I understand it this way: rely on free services to attract visitors, and provide paid services to visitors who are willing to enjoy more professional and thoughtful services. For example, there are many dating websites on the Internet. In order to attract members, they do not hesitate to advertise on their personal websites (paying one dollar to the personal website for each member) and provide some free services to their members. But free services are always free. Just like free mailboxes, there will always be things you don't like. Dating websites only provide professional and thoughtful paid services to their members. Therefore, some personal websites only provide free services and have not given in-depth consideration to paid services.
2. Marketing methods
There are many marketing methods on the Internet, including mass email, forum messages, search engine registration, and QQ (or ICQ) mass messaging. E-mail mass sending is currently a popular method. Using the email mass sending function, business information can be sent to customers or business partners in a very short time, which is very efficient. To search and build an email list, you can use the "Advanced
Extractor" software. You can download it from 202.107.104.34/soft/down/aee.zip. You can also use MailLIst to organize your mailing list.
Recommendation: Use "Fast Mail Mass Sender 3.0" to send mass commercial emails, which can be downloaded from nj.onlinedown.net/down/efbes_setup.exe
. For the transmission of instant messages, you can use "ICQ Mobilization", which is a commercial software that can automatically send URLs and messages to all ICQ users around the world without the need for authentication of the recipient.
3. Analysis and comparison of various payment methods
The most unforgettable thing may be the excitement when receiving the first remittance order, but it will become annoying as time goes by. Because I always have to go to the post office and queue up to receive remittances, which is a waste of time, and the post office remittance speed is too slow.
At the same time, for those customers who are waiting to receive goods, if the long process of mailing remittance orders is also added, this will affect their emotions and may make them less interested in e-commerce consumption. But from another perspective, most people are still willing to remit money from the post office because they are not familiar with the quick remittance business of China Construction Bank or other banks, and they still prefer this less efficient payment method. So you must leave your mailing address to facilitate payment by your customers. Online payment is an advanced and fast payment method. For netizens, the bank of choice is China Merchants Bank, whose "all-in-one card" can directly support online transactions. However, China Merchants Bank currently only has branches in provincial capitals and some more economically developed prefecture-level cities, which may cause inconvenience to your customers when paying for goods! At this time, you can choose China Construction Bank. China Construction Bank has branches all over the country. Its latest "Speed ??Transfer" service can remit payment from other places to your account in just 24 hours. At the same time, CCB also has online banking and telephone banking. You can check whether the payment has been received by phone or the Internet without leaving home! Personally, I think this is a better electronic payment solution. At present, China's e-commerce is not mature enough. Customers have to go to the bank to conduct "Shuitong" business. When online banking becomes popular, electronic transfers online will further facilitate customer payments.
4. Logistics solutions
Send goods to your customers, usually by parcel or express delivery. This mainly depends on whether the customer urgently needs the item. You can indicate on the product introduction page that customers can choose the shipping method. The general package fee is RMB 5, and the express delivery fee is RMB 20 (the specific fee depends on the weight of your product). If you feel that it is a waste of time to always go to the post office, you can contact the marketing department of the post office for agency mailing arrangements.
5. Tips for promoting products
When marketing online, you must have a sincere attitude and fill in the company information truthfully. False or irresponsible information will seriously damage the company's reputation; use Bulk sending tools must carefully select customer groups to avoid creating spam. From practical experience, mass email is a better marketing method, which is much better than banner promotion at the top of the website. The author can receive several orders every time he sends a group email, so the personal website must pay attention to allowing website visitors to subscribe to your mailing list (you can apply at Boda and Xiwang, the specific method will not be described here), and at the same time, you must be clever in your ideas. Promotional language must package the product image well! A single advertising form may easily make customers feel bored, so you can use JavaScript to implement banner rotation (display in rotation) or advertising text rotation. In addition, the advertising banner must be beautifully made and have multiple styles to make visitors interested in clicking and purchasing. It is best to put a counter on the advertising page of the product to count the relationship between the number of views and the number of purchases.
IV. Things to note when operating a personal website
Careful readers will definitely find that the "Self-Study OK" website mentioned above has an "Internet Information Service Registration Certificate Number" on the webpage: Fujian ICP No. 010002". If a personal website wants to grow, it must abide by the relevant laws of the country. You can consult the local Communications Administration Bureau for specific information on how to apply for Internet business licenses.