165438+1On October 28th, Hu Xiaohui, director of the Veterans Affairs Bureau of Yichun City, Jiangxi Province, walked into the live broadcast room for the first time. Although it is the first time to be an anchor, Hu Xiaohui is not as nervous as expected. While speaking, he picked up camellia oil and sprayed it on the back of his hand to show the absorption effect.

The purpose of Hu Xiaohui's guest appearance is to promote the entrepreneurial enterprises and products of retired soldiers in Yichun. The director's live broadcast with goods has great appeal. After a while, the background shows that many people have placed orders.

Live broadcast refers to a new service mode of close-range commodity display, consultation and reply, and shopping guide by using live broadcast technology through some Internet platforms. Its specific form can be built by shops themselves or promoted by professional anchors, which is not only more friendly and interactive, but also bypasses traditional intermediary channels such as dealers and directly realizes the docking of goods and consumers, often achieving the lowest price in the whole network.