With the addition of several marriage dating websites that have been established earlier, it is easy to raise hundreds of millions of funds. In addition, the threshold of this industry is not high, and the cost of building a website is not much, so there are many People just come in with dreams of making a fortune, and after all, I am one of them. But more than two years of operation have allowed me to truly understand what the Internet is, what a portal is, and what a marriage website is. In addition to these, I also understand that whether it is a large marriage website or a professional matchmaking website, why No one makes any money.

Why is it so difficult to make money on China’s dating sites? I’m not an expert, nor a successful person. I can only share my own views, which can be regarded as an analysis of myself. Of course, I also hope to give people in the industry Or someone who wants to work in this industry can learn from it.

First, Chinese netizens have developed the habit of free services. You can try anything as long as it is free. After all, you don’t have to pay. As soon as you charge a fee, many people will leave immediately. This is why Jinshiliangyuan Marriage Network positions itself as a free marriage network. But being free means you have no income. If there are no other good profit models as a follow-up, the website is destined to fail. This is also the reason why many marriage recruitment websites in China now know that they would rather lose members than start charging fees.

Second, dating is a serious and important matter in life, and online dating has a lot of virtuality, which makes many people disbelieve in online marriage and are unwilling to accept it. . Many people would rather go to a matchmaking agency and pay thousands or even tens of thousands in fees than use a matchmaking website to find a match. They just feel that the matchmaking agency at least has an office location and service staff can see it, and they feel that paying money is reliable. So even though the Internet is so popular, many traditional matchmaking companies, even deceptive ones, are still very popular.

Third, at the same time as the development of matchmaking websites, traditional matchmaking agencies have also begun to establish their own matchmaking websites. Because traditional matchmaking agencies rely on the financial and media advantages accumulated through years of development, they can easily accept payment fees. Which part of the customers are attracted to the matchmaking agency. In other words, what is left to the marriage recruitment website are those singles who do not know how to pay the fees or are unable to pay the fees.

Fourthly, the popularity and popularity of instant chat tools have made the role of marriage dating websites increasingly single. The time users spend using matrimonial websites is also getting shorter and shorter. That is to say, although the dating website adds many new users every day, it also loses many users every day. This makes it very difficult for a dating website to become a large portal website by accumulating users.

Fifth, in order to achieve profitability, some portal websites have begun to take shortcuts, even at the expense of killing the goose that lays the eggs. In particular, there are several relatively large domestic dating websites with venture capital investment. Because they have to give an explanation to their investors and realize their profit plans, they will think of various ways to increase their income. If a reasonable charge is okay, there is no problem with a paid book that can make users feel that it is worth it. But if the marketing strategy of a portal website is deceptive, it will be very dangerous. For example, there are some marriage recruitment websites where you can leave messages for free, but you need to buy stamps when reading the messages. However, many places on the Internet have exposed that many of the messages are actually false, that is, after deceiving users into buying stamps, the users did not see the messages from the real marriage seekers. There are also marriage websites, as long as you register, their matchmakers will call you desperately until they convince you to pay 2,999 yuan to purchase a six-month VIP membership. But after you pay, no one cares about you. Some people cannot enjoy the corresponding services because they pay, so they must vent their feelings. Nowadays, the Internet media is so developed, which will naturally make more marriage seekers unable to believe in marriage recruitment websites, at least they will not pay easily.

Sixth, in order to attract Internet users, major portal websites have also opened dating channels and columns. Coupled with the large number of dating websites that are tens of thousands in size, no one can make money and no one has a hard time.

Seventh, the current profit model of dating and dating websites is single, and there is a serious bad habit of plagiarism.

As long as you launch a new project, other dating sites will soon follow suit.

So, I have been thinking about whether this dating and dating industry is worth continuing. Is it necessary to persist? In fact, the persistence of this world's good match free marriage dating website is also my pain. The reason why we decided in 2010 to position Jinshiliangyuan Marriage and Dating Network as a completely free matrimonial platform is also based on the reality of China’s matrimonial and dating network industry. It is very clear that if you can make money by charging, Jinshiliangyuan Marriage Network will not be a free marriage network.

So, is the way out for marriage and dating websites to be free? Is free necessarily a way out? I can only say that free is only one of the ways out for marriage and dating websites. The real way out for marriage and dating websites is to be Be more focused. Provide better service.